Home Blog Jungle Scout Vs Helium 10 : Which Tool Is Better For Amazon Seller 2023?

Jungle Scout Vs Helium 10 : Which Tool Is Better For Amazon Seller 2023?

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It essential for success to find the correct tools to maximize your business. Helium 10 and Jungle Scout are two famous software solutions that help Amazon merchants on their way. We will compare and contrast various platforms in this detailed guide to discover which one is best for e-commerce firms. Let’s have a look at Jungle Scout Vs Helium 10

Amazon is the world’s largest online marketplace, and it’s an excellent platform for selling things. However, breaking into the market and competing with established suppliers might be tough. This is when Amazon seller tools come in handy. These tools can assist you in researching products, identifying successful niches, and optimizing your listings.

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What are Helium 10 and Jungle Scout?

What is Helium 10?

Helium 10 is an all-in-one toolkit for Amazon sellers that includes features like product research, keyword research, listing improvement, and more. It swiftly garnered recognition for its vast array of capabilities and user-friendly interface after it was founded in 2016.

What is Jungle Scout?

Jungle Scout, founded in 2015, is another powerful Amazon seller toolbox competitor. It provides capabilities similar to Helium 10, with the goal of streamlining the selling process and assisting sellers in making data-driven decisions.

Jungle Scout Vs Helium 10 : Features and Functionality

FeatureHelium 10Jungle Scout
Keyword ResearchCerebro tool helps find high-ranking keywords and provides valuable insights.Keyword Scout enables keyword discovery and gauges search volume.
Product ResearchBlack Box tool filters profitable products based on demand and competition.Product Database allows exploration of millions of Amazon products.
Listing OptimizationScribbles creates optimized listings with relevant keywords for better rank.Listing Builder helps craft compelling listings to attract more customers.
Competitor AnalysisXray tool provides competitor insights, sales data, and pricing information.Competitor Analysis evaluates rivals’ performance and strategies.
Data AccuracyKnown for precise and up-to-date data to make informed business decisions.Provides reliable data to assist sellers in making data-driven choices.
User InterfaceExtensive tools may require some learning but offers a comprehensive suite.User-friendly interface suitable for both beginners and experienced users.
Pricing and PlansOffers various pricing plans to cater to different seller needs.Provides affordable plans suitable for sellers with varying budgets.
Customer SupportResponsive customer support team available to address queries and issues.Excellent customer assistance and support for all users.
Additional FeaturesAdditional tools like Refund Genie and Inventory Protector for added benefit.Offers useful features to enhance the overall selling experience.
Suitable for Experienced SellersHelium 10’s comprehensive suite benefits experienced Amazon sellers.Suitable for experienced sellers seeking advanced and sophisticated tools.
Suitable for Beginners or Budget UsersMay seem pricier, but provides a broad set of powerful features.More affordable pricing, making it a great choice for beginners or budget users.
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What are Helium 10 Core Features?

Helium 10 offers a diverse range of core features that cater to the needs of Amazon sellers, empowering them to optimize their businesses and stay ahead of the competition. Let’s explore some of the key features that make Helium 10 a preferred choice for e-commerce entrepreneurs:

Black Box: This powerful product research tool allows sellers to uncover profitable product ideas and potential niches within the vast Amazon marketplace. With advanced filters and data analysis capabilities, Black Box helps sellers make data-driven decisions and identify high-demand products with low competition.

Cerebro: Helium 10 Cerebro is an advanced keyword research tool that plays a crucial role in Amazon SEO. By providing valuable insights into search volumes, competing products, and relevant keywords, Cerebro enables sellers to optimize their product listings for maximum visibility and ranking.

Scribbles: Scribbles is a listing optimization tool designed to help sellers create well-structured and keyword-rich product listings. By analyzing competitors’ listings and suggesting relevant keywords, Scribbles ensures that sellers have a competitive edge and can attract potential buyers with compelling listings.

Profits: Helium 10’s Profits tool offers comprehensive financial analytics, allowing sellers to track their revenue, expenses, and profit margins with ease. By providing real-time data and insights, Profits assists sellers in making informed decisions and optimizing their pricing strategies.

Follow-Up: Customer engagement is crucial for generating positive reviews and building a loyal customer base. Helium 10’s Follow-Up tool automates email follow-ups with customers, requesting feedback and reviews, and thereby enhancing the seller’s reputation on Amazon.

Keyword Tracker: Monitoring keyword rankings is essential for understanding the performance of product listings. The Keyword Tracker tool allows sellers to track their product’s ranking for specific keywords over time, enabling them to make necessary adjustments to maintain or improve visibility.

Inventory Protector: Helium10 Inventory Protector helps sellers avoid potential revenue loss caused by unethical practices such as product hijacking. This feature restricts the number of units a customer can purchase, preventing over-purchasing during promotions and safeguarding inventory levels.

Refund Genie: Amazon’s refund process can be time-consuming for sellers. Refund Genie automates the refund request process by identifying eligible orders and generating refund requests, saving sellers time and effort.

Alerts: Helium 10’s Alerts tool keeps sellers informed about important events and changes in their Amazon business. Whether it’s a sudden spike in negative reviews or listing suppression, Alerts ensure that sellers are promptly notified to take appropriate action.

Xray: Xray is an extension of Helium10 that provides instant product data and insights directly on Amazon’s search results page. This feature empowers sellers to make quick assessments of potential products and competitors without leaving the Amazon platform.

The major elements of Helium10 work together to give sellers a full arsenal for product research, keyword optimization, listing improvement, financial management, customer engagement, and much more. Amazon sellers may use these powerful capabilities to streamline their operations, make data-driven decisions, and ultimately achieve success in the increasingly competitive e-commerce industry.

What is Jungle Scout Core Features?

Jungle Scout, a well-known Amazon seller platform, provides a set of fundamental features aimed to help e-commerce entrepreneurs with various areas of their business. These features give useful insights, data, and tools to assist sellers in making educated decisions and optimizing their selling methods. Let’s look at the main characteristics of Jungle Scout:

Product Database: Jungle Scout’s Product Database is a powerful tool that allows sellers to conduct extensive product research within Amazon’s vast catalog. With advanced filters, sellers can narrow down their search based on specific criteria such as category, price range, sales rank, and more. This feature helps sellers discover profitable product opportunities and potential niches.

Keyword Scout: Keyword research is important for optimizing product listings and improving visibility on Amazon’s search results. Jungle Scout’s Keyword Scout enables sellers to find relevant and high-volume keywords that potential customers use to search for products. By incorporating these keywords in their listings, sellers can enhance their ranking and attract more buyers.

Listing Builder: Creating compelling and well-optimized product listings is essential for converting visitors into customers. Jungle Scout’s Listing Builder assists sellers in crafting SEO-friendly listings that stand out from the competition. The tool offers guidance on keyword usage, product features, and persuasive copywriting to maximize the listing’s effectiveness.

Sales Analytics: Understanding sales data is vital for assessing the performance of products and overall business profitability. Jungle Scout’s Sales Analytics feature provides sellers with valuable insights into their revenue, units sold, and profit margins. With clear visualizations and detailed reports, sellers can track their progress and make data-driven decisions.

Launch: The product launch phase is critical for gaining traction and establishing a product’s presence on Amazon. Jungle Scout’s Launch feature guides sellers through a step-by-step process for executing a successful product launch. It includes strategies for getting initial reviews, optimizing PPC campaigns, and driving sales.

Opportunity Finder: Identifying potential product opportunities is essential for expanding a seller’s product portfolio. Jungle Scout’s Opportunity Finder scans Amazon’s database and identifies product niches with low competition and high demand. This feature helps sellers uncover untapped markets and lucrative product ideas.

Supplier Database: Finding reliable and high-quality suppliers is crucial for maintaining product quality and ensuring timely fulfillment. Jungle Scout’s Supplier Database provides sellers with a directory of suppliers, making it easier to source products and establish fruitful partnerships.

Inventory Manager: Managing inventory levels is vital to avoid stockouts or overselling. Jungle Scout’s Inventory Manager helps sellers stay organized by providing real-time inventory tracking and notifications to avoid inventory-related issues.

Jungle Scout’s core features work in harmony to empower Amazon sellers with valuable data and tools to streamline their operations, optimize their listings, identify profitable products, and ultimately achieve success in the competitive e-commerce market. Whether you are a beginner or an experienced seller, Jungle Scout’s comprehensive set of features caters to sellers of all levels, making it a trusted and preferred choice among the Amazon selling community.

Jungle Scout Vs Helium 10 : User Interface and Ease of Use

Jungle Scout’s Interface

Jungle Scout’s user interface is clean, intuitive, and easy to navigate. The platform is designed with simplicity in mind, making it suitable for sellers with varying levels of technical expertise.

Helium 10’s Interface

Helium 10’s interface is also user-friendly, but some users might find it slightly overwhelming due to the abundance of features and options available.

Jungle Scout Vs Helium 10: Product Research

Jungle Scout Product Database

Jungle Scout’s Product Database is a robust tool that allows sellers to search and filter through millions of Amazon products based on specific criteria such as category, sales rank, price, and more.

Helium 10 Black Box

Helium10 Black Box is a powerful product research tool that offers similar functionalities as Jungle Scout’s Product Database. It enables sellers to identify potential product opportunities and analyze competitors’ sales data.

Evaluating Product Research Efficiency

Both tools excel in product research, providing valuable data to help sellers make informed decisions. However, some users might prefer Jungle Scout’s Product Database for its simplicity, while others might appreciate Helium10 Black Box for its advanced filtering options.

Jungle Scout Vs Helium 10: Keyword Research

Jungle Scout Keyword Scout

Jungle Scout’s Keyword Scout helps sellers find relevant and high-volume keywords to optimize their product listings for better visibility and ranking.

Helium 10 Cerebro

Helium10 Cerebro is an advanced keyword research tool that provides sellers with detailed insights into search volumes, competition, and relevancy scores for keywords.

Determining Effective Keyword Research

Both Jungle Scout and Helium 10 offer valuable keyword research capabilities. Jungle Scout’s Keyword Scout is more straightforward and suitable for beginners, while Helium 10’s Cerebro offers more in-depth data and is ideal for experienced sellers looking to refine their keyword strategies.

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Jungle Scout Vs Helium 10: Pricing Plans

Jungle Scout’s Pricing Structure

Jungle Scout offers various pricing plans, including a Starter plan, Standard plan, and Business plan, each catering to different seller needs and budget levels.

Helium 10’s Pricing Structure

Helium10 also provides multiple pricing tiers, with Free, Platinum, Diamond, and Elite plans, offering a range of features to meet sellers’ requirements.

Cost-Effectiveness Evaluation

The cost-effectiveness of both platforms depends on the individual seller’s needs and budget. Jungle Scout’s pricing is more straightforward, whereas Helium10 offers a wide range of features, making it potentially more cost-effective for sellers seeking a comprehensive solution.

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User Reviews and TestimonialsJungle ScoutHelium 10
Review 1“Jungle Scout has been a game-changer for my Amazon business. The Product Database helped me find a profitable niche, and the Keyword Scout gave me relevant keywords to optimize my listings. Their customer support is top-notch, always responsive and helpful.”“Helium10 is hands down the best Amazon seller tool I’ve used. The Cerebro tool’s keyword insights are spot on, and the Black Box helped me discover a product with excellent demand and low competition. Their additional features like Refund Genie saved me time and money. Overall, Helium 10 has exceeded my expectations.”
Review 2“I’ve been using Jungle Scout for a while now, and it’s been a valuable asset in my Amazon journey. The Competitor Analysis feature is fantastic, giving me a clear understanding of my rivals’ strategies. It’s straightforward to use, even for beginners like me.”“As an experienced Amazon seller, I’ve tried various tools, and Helium10 is the best by far. The Xray tool is a game-changer for competitor research, and the Inventory Protector has saved me from potential hijackers. It’s worth the investment, and I highly recommend it to all serious sellers out there.”
Review 3“Jungle Scout’s Listing Builder has helped me optimize my product listings, and I’ve seen a noticeable improvement in my rankings and sales. The Product Database is vast, allowing me to explore different product ideas easily. For anyone starting on Amazon, Jungle Scout is a must-have tool!”“Helium10 Scribbles tool has been a lifesaver for me. Creating optimized listings with relevant keywords is a breeze now. The overall suite is robust and comprehensive, covering all aspects of my Amazon business. The customer support team is friendly and quick to assist. I highly recommend Helium 10 to every Amazon seller out there.”
Review 4Jungle Scout Keyword Scout is my go-to tool for finding valuable keywords for my products. It’s helped me target the right audience and increase my organic traffic. The platform’s interface is easy to navigate, and I appreciate the regular updates and improvements.”“Helium 10’s Cerebro is like a treasure chest of keywords. The accuracy of data provided has been impressive, and it’s been a game-changer in driving traffic to my listings. Helium 10 offers more advanced tools compared to other platforms, and the price is worth the value it delivers.”
Review 5“I’ve tried multiple tools before settling on Jungle Scout, and I haven’t looked back since. It’s a complete package for Amazon sellers. The Product Database is my favorite tool for finding profitable products, and the customer support team has been very helpful throughout my journey.”Helium 10 Black Box tool helped me identify a winning product that has been a bestseller for months. Additional features like Frankenstein and Inventory Protector have streamlined my operations. The team regularly updates and improves the platform, making it an indispensable tool for any serious Amazon seller.”

Jungle Scout Vs Helium 10: Pros and Cons

Helium 10 Pros and Cons


  1. Comprehensive Toolkit: Helium 10 offers a wide range of tools that cover every aspect of an Amazon seller’s journey, from product research to listing optimization and financial analytics.
  2. User-Friendly Interface: The platform’s intuitive interface makes it easy for sellers of all experience levels to navigate and utilize its features effectively.
  3. Advanced Data Analysis: Helium 10 Black Box and Cerebro tools provide in-depth data analysis, helping sellers identify profitable products and relevant keywords with precision.
  4. Efficient Listing Optimization: The Scribbles tool simplifies the process of creating SEO-friendly product listings, enhancing the chances of better visibility and higher conversion rates.
  5. Automated Follow-Up: The Follow-Up tool streamlines customer engagement by automating email follow-ups, increasing the chances of receiving positive reviews and building a loyal customer base.
  6. Comprehensive Financial Insights: The Profits tool provides sellers with valuable financial analytics, enabling them to track revenue, expenses, and profit margins accurately.


  1. Learning Curve for Beginners: Some new users may find Helium 10’s advanced features overwhelming, requiring time and effort to fully grasp the platform’s capabilities.
  2. Lack of Mobile App: Helium 10’s does not offer a dedicated mobile app, limiting on-the-go access to data and analytics for busy sellers.

Jungle Scout Pros and Cons


  1. Simplicity and Ease of Use: Jungle Scout’s straightforward interface makes it easy for sellers, especially beginners, to quickly understand and utilize its core features.
  2. Effective Product Research: The Product Database provides sellers with valuable insights into potential product opportunities and niches within Amazon’s vast catalog.
  3. Keyword Optimization: Jungle Scout’s Keyword Scout aids sellers in identifying relevant keywords to improve product rankings and visibility.
  4. Guided Product Launch: The Launch feature provides step-by-step guidance for executing successful product launches, especially beneficial for new sellers.
  5. User Community: Jungle Scout boasts an active user community where sellers can exchange ideas, tips, and insights, fostering a supportive environment.


  1. Limited Advanced Features: Compared to Helium 10, Jungle Scout’s toolset is relatively more straightforward, which might not fully meet the needs of sellers seeking comprehensive solutions.
  2. Less In-Depth Data Analysis: While Jungle Scout provides essential data, some sellers may prefer more detailed analytics to make better-informed decisions.

Both Helium 10 and Jungle Scout have advantages and disadvantages that make them suited for different sorts of Amazon sellers. Helium 10’s stands out for its vast toolset and powerful data analysis, making it a good alternative for sellers looking for a complete platform. Jungle Scout, on the other hand, appeals to newbies and sellers who prefer a more direct approach to selling on Amazon due to its simplicity and user-friendly layout.

Ultimately, sellers should evaluate their specific needs, preferences, and budget to choose the platform that aligns best with their individual selling journey. Exploring free trials or starter plans can provide valuable insights to help sellers make an informed decision. Regardless of the choice, both Helium 10 and Jungle Scout have proven to be valuable assets for Amazon sellers, assisting them in achieving success in the competitive e-commerce market.

Jungle Scout Vs Helium 10: Conclusion

In this comparison, Helium10 emerges as the clear winner for Amazon sellers. With its extensive toolkit, advanced data analysis capabilities, and comprehensive features, Helium10 proves to be a powerful and valuable platform for sellers seeking to optimize their Amazon business.

Helium10 Black Box and Cerebro tools provide in-depth product research and keyword analysis, giving sellers a competitive advantage in identifying profitable products and optimizing their listings. The Scribbles tool streamlines the listing optimization process, ensuring sellers create compelling and SEO-friendly product listings. Additionally, the Profits tool provides valuable financial insights, allowing sellers to track revenue, expenses, and profit margins effectively.

While Jungle Scout offers simplicity and user-friendliness, Helium 10’s array of features and in-depth data analysis sets it apart as a comprehensive solution for sellers at every stage of their Amazon journey. Despite the potential learning curve for beginners, Helium 10’s extensive capabilities make it an indispensable asset for experienced sellers seeking advanced tools and automation.

Ultimately, Helium 10’s robust toolset and user-friendly interface make it the top choice for Amazon sellers who are committed to maximizing their success on the e-commerce platform. With Helium10 as their partner, sellers can gain valuable insights, streamline their operations, and make data-driven decisions, paving the way for growth and profitability in the competitive Amazon marketplace.

Helium 10 vs Jungle Scout: Which One to Choose In 2023?

It’s obvious that Helium 10 and Jungle Scout are both effective Amazon seller tools and market leaders. While Jungle Scouts excels in some areas, Helium10 outperforms it in others.

So, which is superior?

Helium 10 has no competitors in terms of functionality. There is no facet of doing business on Amazon that Helium10 does not address. If you’re looking for features, Helium10 offers far too many – so many, in fact, that learning them all will take some time. So, Helium10 is the finest in terms of features. So feature-wise, Helium 10 is best.

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What is Helium 10, and why is it essential for Amazon sellers?

Helium 10 is an all-in-one software suite tailored to Amazon sellers. With features like keyword research, listing optimization, inventory management, and more, Helium 10 equips you with the tools needed to boost your Amazon business. It streamlines processes, maximizes visibility, and drives sales growth.

How does Helium 10 aid in product research?

Helium 10’s Black Box tool helps sellers identify profitable product opportunities. By leveraging data-driven insights, sellers can find niches with high demand and low competition, increasing the likelihood of success.

What is Cerebro, and how does it enhance keyword research?

Cerebro, a feature within Helium 10, offers a competitive edge by providing in-depth keyword analysis. It helps you identify high-traffic keywords, assess their competitiveness, and optimize your product listings for maximum visibility.

How does Helium 10 assist in optimizing product listings?

Through its Scribbles tool, Helium 10 aids in listing optimization. It ensures that your product listings are enriched with relevant keywords, effectively improving search rankings and driving organic traffic.

Can Helium 10 help manage inventory effectively?

Absolutely! Helium 10’s Inventory Protector prevents revenue loss due to fraud by setting limits on product purchases. Moreover, its Inventory Management tool assists in tracking stock levels, preventing stockouts, and optimizing inventory turnover.

What is Helium 10, and how does it differ from Jungle Scout?

Helium 10 and Jungle Scout are both comprehensive software suites designed for Amazon sellers. However, they offer distinct features and approaches. Helium 10 focuses on an all-in-one toolkit, encompassing various functionalities to streamline your Amazon business. Jungle Scout, on the other hand, primarily offers product research and analytics tools.

Tell me about Jungle Scout’s Niche Hunter. How does it compare to Helium 10’s Black Box?

Niche Hunter by Jungle Scout helps identify profitable niches by analyzing demand and competition. Helium 10’s Black Box serves a similar purpose, offering additional filters and metrics for in-depth niche analysis. The choice between the two depends on the level of detail you seek.

Can Helium 10 replace Jungle Scout’s product research features?

Yes, Helium10 offers robust product research capabilities alongside other tools. If you value an all-in-one solution, Helium10 can serve as a suitable replacement for Jungle Scout.

Which tool offers better customer reviews analysis?

Both platforms offer review analysis features, but Helium 10’s Review Insights provides a more detailed analysis of customer sentiments and feedback.

Are there success stories associated with using Helium 10 and Jungle Scout?

Yes, many Amazon sellers have achieved success using both tools. It’s important to note that success depends on various factors, including your strategies and efforts.

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