Various factors can influence Shopify conversion rates, including traffic sources, price points, and the nature of the purchase.
What’s the average Shopify conversion rate?
Now, if we dive deeper into these numbers, they reveal the following facts:
The average Shopify conversion rate is approximately 1.3%. This key benchmark can help you understand where your store stands compared to the average.
If your ecommerce store’s conversion rate falls below 0.2%, your store would rank among the bottom 20% of stores, and anything below 0.0% would classify it as among the worst-performing stores.
On a brighter note, if your Shopify store is achieving conversion rates of around 2%, congratulations! You’re doing a great job at converting visitors into customers, and your store is performing well.
Recommended reading: 27 Ecommerce Conversion Rate Optimization Statistics You Need to Know
Aiming beyond average conversion rate: Top percentile goals
Aiming for a bit more than an average conversion rate? Let’s see how you can set your sights higher!
If your Shopify conversion rate is higher than 3.2% that would place your store among the top 20% of stores we benchmark, and exceeding 4.8% would elevate it into the top 10%.
While these numbers may seem daunting, it’s essential to remember that every significant journey begins with a single, small step.
By aiming for higher goals, you’re giving your business a competitive advantage and motivating yourself to implement effective strategies that can significantly boost your Shopify store’s conversion rates.
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