Author: Dailyusastory

Mehtab Bhogal is the co-founder of Karta Ventures, a Canada-based acquirer of troubled ecommerce businesses. The firm seeks companies with “issues,” such as unpaid taxes, regulatory problems, and founder disputes. He says buying distressed companies is like salvaging a crashed car. “What are the parts worth?” he asks. Mehtab and I recently spoke. He addressed identifying hidden value, turnaround tactics, seller concerns, and more. The entire audio of our conversation is embedded below. The transcript is edited for clarity and length. Eric Bandholz: Give us a quick rundown. Mehtab Bhogal: I’m the co-founder of Karta Ventures. We invest in consumer…

Back in 2013, Dove’s “Real Beauty Sketches” campaign changed the game for brand storytelling in advertising.  The campaign’s goal was to tap into emotional insights and address societal issues. It showed how purpose-driven advertising can spark meaningful conversations and build deeper connections with audiences around the world. Fast forward to 2025, and we’re seeing something bigger than Dove’s campaign by a million miles. AI in ad agencies is helping founders slash the time and budget spent on creating marketing materials. From ideation to copywriting, design, and testing, it’s reshaping how agencies work. With AI on an upward trajectory, it’s projected…

Seven new and upcoming books offer practical advice on bold marketing, global branding, and growing from a startup to a multi-million-dollar company, including honest portrayals of lessons learned by brilliant business leaders. Courageous Marketing: The B2B Marketer’s Playbook for Career Success Courageous Marketing by Udi Ledergor Author Udi Ledergor is the chief evangelist and former CMO at Gong, an AI SaaS platform to monitor sales decisions that has grown to a $7 billion valuation in just 10 years. His just-published book advocates making bold and risky moves to grab attention and create loyal fans. It garnered blurbs from prominent authors…

Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from the halcyon days a decade ago when affiliate-based creators could generate 5x returns. Influencer marketing circa 2025, according to Josh, is a long-term play. Success depends on quality products, engaged creator audiences, and content that supports multiple channels. In our recent conversation (his second on the podcast), he and I discussed the essentials for scalable, high-performing influencer programs. Our entire audio is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Tell us about yourself. Josh Durham:…

YouGov is a U.K.-based research and analytics firm operating in Europe, North America, the Middle East, and Asia-Pacific. A recent YouGov survey (PDF) explores public opinion on tariffs across Western Europe. YouGov surveyed 9,455 adults in March 2025 in the U.K. (2,155), France (1,002), Germany (2,196), Denmark (999), Sweden (1,011), Spain (1,061), and Italy (1,031). The survey consisted of four questions, starting with, “If the U.S. were to place tariffs on E.U. goods imported to the U.S., would you support or oppose the E.U. responding by placing tariffs on American goods imported to the E.U.?” Most respondents back retaliatory tariffs,…

For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any number of reasons for changing its internet address, but it’s often a rebrand reflecting new products or focus. An example is an Idaho-based manufacturer. The direct-to-consumer company originally made fishing rod lockers, and its domain name included “locker.” But the company pivoted to produce primarily high-end trailers for fishing kayaks. Shoppers were confused when visiting a “locker” site only to find a trailer, so the rebrand made sense. SnakeRiverLocker.com rebranded to SnakeRiverManufacturing.us. Switching Shopify Domains Let’s walk through the process of switching a…

From the manufacturer HEXA Inverter Inverter Technology offers up to 65% energy savings. How it Works? Full DC High-Performance Air Conditioner Benefits 90% Cooling Capacity at 48 degree & stable operation at 60 degree 1 HEXA Inverter 2 Technology 3 Benefits Supersonic Cooling ? KTS & PKC technology cools in 10 seconds, providing instant heat relief 20m Air Flow Haier’s motor, fan, and air duct deliver 25% more airflow and a powerful 20m air throw Cools Even At 60°C Haier’s enhanced heat exchange system and protective coating ensure powerful cooling even at 60°C Hyper PCB…

Our weekly digest highlights the latest innovations for online retailers. This installment covers developments from Perplexity, Shopify, Amazon, Commercetools, UPS, Veho, Pipe17, Chord Commerce, Contentful, Ordoro, and BlueSwitch. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants Perplexity partners with Firmly’s agentic shopping. Perplexity, an AI answer engine, announced it will integrate Firmly.ai’s agentic ecommerce technology to scale access to Perplexity’s native shopping experience. By integrating Firmly.ai’s Agentic Commerce platform, Perplexity says it will empower more users to complete their entire shopping journey, from product discovery to secure transaction, without leaving the platform. Merchants can tap into this…

Understanding keyword trends is key for organic and paid search performance. Search terms rise and fall in popularity. The movements impact decisions such as naming products, launching marketing campaigns, and developing content. Here are four tools to identify year-over-year keyword trends. SEOmonitor SEOmonitor is a rank tracking platform that pulls search volume from Google Ad’s Keyword Planner. The YoY search trends (expressed as a positive or negative percentage) compare the keyword volumes from the last month to the same month of the previous year. If the volume exceeds +200%, the trend appears as a multiplier. Pricing starts at €99 ($107)…

Ryan Rouse has a formula for scaling physical retail sales. First penetrate niche markets, he says, then leverage that success into mainstream chains. He does that with MALK Organics, an Austin, Texas-based plant milk provider. Ryan is MALK’s president, having launched and exited a meal-delivery business and served in executive roles of other consumer brands. Our recent conversation focused on retail tactics — packaging, pricing, marketing, and more. The entire audio is embedded below. The transcript is edited for clarity and length. Eric Bandholz: Give us a rundown of what you do. Ryan Rouse: I’m the president of MALK Organics,…