4 Last-Minute Tips to Drive More Holiday Sales on Shop (2024) – Shopify

As the holiday season quickly approaches, it’s time to gear up for the influx of customers shopping on Shop. Millions of shoppers already browse, buy, and track their orders on Shop—and it’s only going to increase over the coming weeks. Make sure your brand stands out, and you’re ready to drive additional sales on Shop with these simple tips. 

Make the most of the busiest shopping season 

1. Build Trust by Customizing your Shop Store

Help new and returning customers understand your brand and product offering by customizing your presence on Shop. Your store is your brand’s owned surface in the app. Use the Shop Store editor to create the unique experience that accurately represents your brand—and boost engagement and sales at the same time. On average, store optimizations can result in a 15% increase in items added to cart. 

Get your store ready for the holidays

1. Customize your branding: Update the logo that’s displayed in your store’s header. Add a background color, image, or video that captures your brand. Include a tagline, so shoppers better understand your brand.
2. Showcase your inventory: Add custom collections and navigation to enhance your shopping experience and help shoppers find your best products or latest collections. Consider creating holiday-specific collections like gift guides or seasonal best sellers. 
3. Update key store information: Keep your contact and store details updated, so shoppers can easily find important information like shipping and return policies.

2.Drive Engagement and Conversion with Shop Minis

Create an immersive and engaging shopping experience on your store with Shop Minis. These partner-powered apps let you easily add unique features like shoppable videos, live streams, help and product FAQs, size charts, product recommendation quizzes, and product bundles and cross-sells. Simply find the Shop Mini you want, add it to your online store, and publish content to Shop.

1. Increase engagement to encourage conversion: Help shoppers better understand your catalog, learn how other people like to use your products, and find the right items for them. Shop Minis make it easy to add rich features to your store that help tell your story and sell your products.
2. Manage Shop Minis with ease: Once you install the Shop Mini you want from the Shopify App Store, add it to your Shop Store, and manage its settings from the Shop channel in the admin. 

Engage shoppers with immersive content

Explore the many partners building for Shop on the Shopify App Store. Discover the right Shop Mini for your business with the comprehensive Shop Minis guide.

Explore Shop Minis

3. Reward customers with Post-Purchase Offers

Give customers a reason to return by sending a post-purchase offer as soon as their previous order ships. This in-app discount for your store encourages customers to return sooner rather than later. It’s easy to set up a post-purchase offer and, since it’s automated, they’re easy to manage.

1. Tailor the offer: Include existing discounts like free shipping, a percentage off, or a fixed amount offer to entice returning customers.
2. Capture their attention: Use custom images and persuasive copy to grab your customers’ attention. Post-purchase offers can be embedded in the shipping notification to ensure maximum visibility on mobile. 

4. Shopify Exclusive: Acquire new customers with Shop Campaigns

Convert customers at a controlled cost this holiday season with Shop Campaigns. Exclusive to businesses on the Shopify Plus plan in the United States and Canada, this program lets you target new and existing customers with exclusive offers that make shoppers’ Shop Cash worth more. It’s a low-risk, low-investment program that makes it easy to experiment with maximum return.

1. Control your costs: Run campaigns that drive conversions on Shop. Set your budget, customer acquisition cost, and targeted return on ad spend. You control your costs, and only pay when customers convert.
2. Set up in a few clicks: There’s no new creative or complex audience targeting required. Create your campaign, set your costs, choose your tactics and markets, and start reaching customers. 
3. Extend your reach to more platforms and markets: Run your campaign on Shop and top ad platforms like Meta and Google. Expand your reach from the US market to Canada, and convert even more customers. 
4. Target new and existing customers: Now you can acquire new customers, win back existing ones, and run multiple campaigns at once. Get full access to their order details when customers convert, so you can stay connected over time. 

As you prepare for the holiday shopping season, use these tips to optimize your presence on Shop. By customizing your Shop Store, engaging customers with immersive content, rewarding them with post-purchase offers, and running campaigns on Shop, you’ll drive more holiday sales and create a memorable shopping experience for customers.