Author: Dailyusastory

Generative AI platforms increasingly conduct live web searches to respond to users’ prompts. The platforms don’t reveal how or where they search, but it’s likely a combination of Google, Bing, and the platforms’ own bots. Just a few months ago, those answers would have relied primarily on existing training data. Regardless, understanding how AI platforms conduct the searches is key to optimizing visibility in the answers. Analyze: Which web pages produce the genAI answers? Try to appear in those pages. Which brands and products influenced an answer? Are they competitors? Here are three tools to help reveal impactful pages and…

Jeff Oxford is my go-to interview for ecommerce SEO. The founder of Oregon-based 180 Marketing, an agency, Jeff first appeared on the podcast in 2022 when he addressed SEO’s “four buckets.” I invited him back late last year to explain AI’s impact on search traffic and how merchants can adapt. In this our latest interview, he shared optimization tactics for ChatGPT, with a caveat: Google’s AI Mode could eventually dominate. The entire audio of our conversation is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Welcome back. Please introduce yourself. Jeff Oxford: I’m the founder of…

Every week we publish a handpicked list of new products and services for ecommerce merchants. This installment includes updates on product experience management, agentic commerce, AI-powered payment integration, fulfillment, alternative payments, customer support, website builders, and cross-platform ad campaigns. Got an ecommerce product release? Email updates@practicalecommerce.com. New Tools for Merchants Brandfuel launches AI-native Product Experience Management platform. Brandfuel has announced the availability (out of beta) of its AI-native Product Experience Management platform for ecommerce brands and agencies. According to Brandfuel, the platform can capture a brand’s personas, competitors, and keywords — to guide personalized content creation — as well as…

Artificial intelligence is changing ecommerce so quickly that keeping up is daunting. Consider the prominent payment processors, platforms, and marketplaces that collaborated with OpenAI and Perplexity in the past year. Perplexity and Shopify in November 2024. OpenAI with Shopify in April 2025. Perplexity and PayPal in May 2025. OpenAI and Shopify again in September 2025. Perplexity and Stripe in September 2025. OpenAI and Walmart in October 2025. Perplexity and PayPal again in November 2025. OpenAI and Target in November 2025. Each of these partnerships and integrations pushes the industry toward various forms of AI search, AI-assisted shopping, and agentic commerce.…

A nascent firm armed with a fresh $12.3 million investment aims to deliver on the promise of ecommerce personalization. A personalization engine shows the right product to the right shopper at the right time. In theory, it makes everyone happy. Shoppers see relevant and engaging products. Merchants sell more. It sounds simple enough. Think of an ecommerce website with products for sale. What item(s) does the site show to a particular user to entice a sale? How does it know what to show? Data Right Now This question of “what to show” is how Matteo Ruffini, chief science officer of…

Google has relaunched the “Insights” section in Search Console. The section doesn’t provide data unavailable in other reports, but it’s helpful for quick trends and items needing attention. “Insights” shows just two organic search metrics: clicks and impressions. Impressions are declining across most sites, presumably owing to Google’s dropping support for the &num=100 URL parameter, which eliminated many bot searches. Thus don’t be alarmed for declines. “Insights” shows just two metrics: clicks and impressions in organic search results. ‘Your content’ The “Your content” pane shows pages with the most organic clicks, as well as those trending up or down compared…

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Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. “They kept asking us for ready-made versions,” he told me. So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became the dominant item. In our recent conversation, Seth shared the origins of Wellnesse, the demand for holistic oral care, marketing challenges, and more. Our entire audio is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Who are you, and…

Unlike physical goods, software and digital downloads have long been exempt from duties and tariffs. Many nations, including the United States, want to keep it that way. In October, the Trump administration secured new trade deals with Malaysia, Cambodia, and Thailand that included a call for a permanent end to tariffs and taxes on digital goods and online services. The agreements reaffirm the United States’ long-standing position that digital commerce — software, streaming, cloud storage, and similar services — should flow freely across borders, untaxed and unrestricted. While this policy benefits large technology companies like Amazon, Meta, and Google, it…

Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in 2019 after her handmade headband was a hit among Christmas party attendees. Fast forward to 2025, and Festive Gal is thriving, selling custom gifts and party supplies. A new second site, Bake It Fancy, on Shopify, sells cooking accessories. Amid the growth, Kevlyn manages employees, production, and, yes, Etsy constraints. She addressed those challenges and more in our recent conversation. Our entire audio is embedded below. The transcript is edited for clarity and length. Eric Bandholz: Who are you, and what do you…