Author: Dailyusastory

Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric that repels water. Ray joined the company in 2021. In our recent conversation, he shared the challenges of targeting the right audience, cross-border selling, diversifying, and more. Our entire audio is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Give us a quick rundown of who you are and what you do. Ray Hua: I’m the director of ecommerce at Vessi, a direct-to-consumer waterproof sneaker brand. I…

From the manufacturer Unlock The Future: Trusted AC for Smart Homes Built with Cutting-edge technology for reliable performance to bring effortless convenience for a better life. 1 MirAIe 2 Custom Sleep Profiles 3 WiFi Control 4 Voice Commands 5 One Touch Service The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. India’s 1st Matter Enabled RAC Merchant Video Split AC with inverter compressor: Variable speed compressor which adjusts cooling capacity depending on heat load. The convertible feature with 7 different cooling…

Every week we handpick and publish a list of new services for ecommerce merchants. This installment includes updates on product feeds, localized commerce, installment payments, risk intelligence, social commerce, agentic commerce, and parcel lockers. Got an ecommerce product release? Email updates@practicalecommerce.com. New Tools for Merchants Klaviyo and Shopify deepen integration for global commerce. Klaviyo, a marketing automation platform, and Shopify have deepened their product integration, expanding interoperability to unify customer data across regions and deliver localized experiences worldwide. Klaviyo’s customer management tool now offers a multi-market data foundation that natively integrates Shopify Markets’ localized catalog data. The foundation includes Locale…

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Artificial intelligence is beginning to reshape how shoppers discover products. The shift could create a new attribution blind spot for retailers, direct-to-consumer brands, and consumer goods manufacturers. A growing, albeit small, number of consumers begin their product research not with a search engine or marketplace, but with a conversational query to an AI assistant. In traditional search results, multiple brands compete for attention. With AI answers, only one or a handful may appear. “Discoverability has collapsed from 10 links to one answer,” said Kaushik Boruah, business head CPG and hospitality for LatentView, an India-based data analytics firm. A generative AI…

Amazon announced this week a new artificial intelligence feature in Seller Central that helps merchants explore performance data through visual workspaces rather than static reports. Described as “a dynamic canvas experience,” the feature hints at a broader shift in reporting software toward what might be called conversational business intelligence. Canvas Experience To use this canvas experience, a seller could ask the Amazon AI assistant how advertising campaigns affected product sales, or request a sales comparison between two periods, as examples. The AI assistant will then generate charts and graphs that display the requested metrics. The system becomes a text- or…

AI Mode is no longer just a futuristic concept reserved for tech giants. Today, tech-driven companies are beginning to run real parts of their operations using AI from automating workflows to deploying AI agents that handle repetitive tasks. The real opportunity is not simply using AI tools, but building systems where AI can analyze, decide, and execute work across your business. The shift is palpable. Leaders are no longer asking ‘what can AI do?’ but rather ‘how much can I hand over to it?’ This specific operational state where systems analyze, decide, and execute without constant human oversight is rewriting…

Markdown is a lightweight, text-only language easily readable by both humans and machines. One of the newest search visibility tactics is to serve a Markdown version of web pages to generative AI bots. The aim is to assist the bots in fetching the content by reducing crawl resources, thereby encouraging them to access the page. I’ve seen isolated tests by search optimizers showing an increase in visits from AI bots after Markdown, although none translated into better visibility. A few off-the-shelf tools, such as Cloudflare’s, make implementing Markdown easier. Serving separate versions of a page to people and bots is…

Kaleigh Moore is a 12-year freelance writer and editor. She’s contributed to Shopify, Forbes, Vogue, Adweek, and various B2B providers, among others. Like all of us, she’s now grappling with the promise and limits of AI. She calls AI a “fire hose of information” that greatly increases efficiency. She also cautions on what it cannot do, such as interview humans or learn from experience. She shared those views and more in our recent conversation, including her preferred AI platform, use cases for entrepreneurs, and getting started with AI-driven composition. Our entire audio is embedded below. The transcript is edited for…