Author: Dailyusastory

In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a wine subscription company that would shortly declare bankruptcy. It was his third struggling startup, he says, prompting “serious self-reflection.” The result? He pivoted to entrepreneurship and launched The Starters, a marketplace for fractional ecommerce talent, in late 2023. The company has thrived, having attracted more than 600 freelancers and 500 client brands. In our recent conversation, Jai addressed the demand for ecommerce talent, tips for hiring freelancers, and plans for 2026 and beyond. Our entire audio is embedded below. The transcript is edited…

From the manufacturer With Daikin’s high ISEER models, you get a product with a rating of 5.2* ISEER, which is best in the 5 star category and is extremely energy efficient. As per BEE standard, the qualifying criteria for 5 star rating AC is of 4.5 ISEER. It ensures that you get the high performance(15% Higher ISEER) in the 5 star category Are you sure inverter ACs, save money? Daikin’s inverter technology is best in class because it has the widest range of compressor frequencies. You can witness the same with Daikin’s triple display feature.…

This week’s installment of new products and services for merchants includes marketing and advertising platforms, livestream tools, pop-up and form builders, fulfillment networks, AI voice agents, agentic commerce, and reverse logistics. Got an ecommerce product release? Email updates@practicalecommerce.com. New Tools for Merchants Orca launches LiveMax to book a shoppable livestream in minutes. Orca, a livestream and social commerce provider, has launched LiveMax, a self-serve tool that empowers brands and retailers to book and execute shoppable livestreams on TikTok Shop and Amazon Live. According to Orca, LiveMax enables any brand to schedule a produced livestream quickly. Orca’s production resources include professional…

These running knee supporter for men sleeves are also great for performance purposes, whether playing basketball, lifting weights, or working out in any other way. Men and women can use this knee band for gym braces to reduce pain naturally, providing the support the joint needs. Knee cap for women are designed with a special ergonomic shape that is created to specifically fit the joint where it needs the most support, this brace can be worn regularly or as needed. Knee supporter are made with breathable material, this knee band for pain relief sleeve is…

Many ecommerce businesses sell products that do not fit in a flat-rate envelope, so to speak. Fitness equipment, safes, arcade machines, specialty furniture, and other freight-grade items are heavy, expensive, and complicated to ship domestically, let alone abroad. Nonetheless, Robert Khachatryan, founder and CEO of Freight Right, argues that some of those merchants may have international demand they are not serving. Demand Learning if a product or company has overseas appeal can be as simple as reviewing the analytics. A U.S. merchant, for instance, could check visitors’ locations, such as the United Kingdom, Australia, or Canada. Selling to those would-be…

George W. Bush had just begun his second presidential term when we launched Practical Ecommerce in mid-2005. An innovative ecommerce platform (requiring no software downloads!) would soon debut in Canada. The founders, former snowboard sellers, called it Shopify. Like many of you, we’ve experienced the rise of cloud computing, social media, logistics, and marketplaces, but nothing compares to the disruption of artificial intelligence. Apparently, our audience agrees. We published roughly 300 articles in 2025. Of the 25 most read, 17 addressed AI. Having completed our 20th year, I’m grateful. Grateful for being part of a progressive industry. Grateful to our…

AI-generated search result summaries have changed how consumers query for answers and products. The rise of “zero-click” search engine result pages may signal the coming effect of AI shopping and agentic commerce on product discovery and decision-making. In March 2025, 900 U.S. adults shared their browsing behavior with the Pew Research Center. Roughly 58% of those adults encountered an AI Overview when searching on Google. Only 8% then clicked a traditional listing. Conversely, 42% of Google searchers received no AI Overview; 15% then clicked on a listing. The immediate impact — 8% vs. 15% — is material and measurable. According…

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Elevate your content creation with Smiledrive Ring Light with stand, perfect for videographers, YouTubers, Instagram Reel makers, Live Streamers, Selfie artists, and more. Crafted with special energy-saving LED beads, this ring light ensures constant current drive and low power loss while emitting minimal heat, prioritizing safety and environmental protection. Its lightweight and portable design make it an ideal companion for on-the-go creators. The included cell phone holder adds versatility to your setup, allowing you to capture content seamlessly. With dimmable lighting featuring three adjustable modes, this ring light caters to various shooting conditions and personal…

Working females are central to the modern economy, says the author of “Swiftynomics.” That book, plus titles on supply chain, user experience, navigating change, transformation, and more, leads my selections of the latest reads for merchants. Swiftynomics: How Women Mastermind and Redefine Our Economy Swiftynomics by Misty L. Heggeness Heggeness, a professor of public affairs and economics, uses the groundbreaking stories of Taylor Swift, Beyoncé, and Dolly Parton to examine the complex everyday lives of working women and their central role in today’s economy. The Transformation Economy: Guiding Customers to Achieve Their Aspirations Transformation Economy by B. Joseph Pine II…