Author: Dailyusastory

If you have a LinkedIn presence for your business and want to leverage the platform to grow your following, the humble hashtag may be just what you need. By selecting a few targeted, relevant hashtags, users can discover and engage with your posts and page, ultimately leading them to your website. Here’s how to use LinkedIn hashtags to boost your #engagement and grow your #business. What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases written as one word without spaces after the pound (#) symbol. They’re used as tags and labels to categorize content on the platform, allowing users…

Chris Sherman joined the Duxbury, Massachusetts–based Island Creek Oysters team at 13, working at its neighboring general store. By 2009, when he was promoted to CEO, the company primarily sold directly to a handful of Boston-area restaurants and local distributors. But Chris saw more potential to scale the brand through ecommerce, innovative logistics, and careful brand building. Since then, he’s helped transform Island Creek Oysters from a small oyster farm into a premium seafood powerhouse that ships to 46 states.  Ahead, Chris shares how Island Creek Oysters took the ecommerce plunge, and continues to increase revenue.  Chris has been working…

Imagine you’re starting a custom handbag company and you’re ready to create your ecommerce website just in time for the holiday season. You recruit a couple of friends to serve as models and hire a professional photographer to shoot beautiful shots of your bags for the website. You want to find a secure place to store the images until you’re ready to upload photos to your site to showcase your collection. What you need is an image hosting site. Here’s more about how image hosting works and what to look for when choosing a hosting site. What is image hosting?…

There’s a lot of money to be made in the ecommerce market, but you’ll only claim your slice of it if you can attract people to your ecommerce store—and one way to do this is via search engine optimization. Business owners pursue an SEO strategy—via an in-house SEO specialist or by enlisting outside SEO agencies—because optimizing for search can mean more money for your business. The calculation is quite simple: Better search optimization equals more impressions, more visitors to your website, and more opportunities for selling services and products. Here’s a rundown of how the SEO industry helps businesses gain…

Let’s say you’re trying to start an ecommerce jewelry brand to capitalize on the success you’ve experienced selling handmade earrings at art fairs across the country. You already have a growing legion of followers on social media, where you’re known for your five main earring styles, each with different colorways and patterns. As you look to scale online, you begin building out a product line of handcrafted bracelets to cater to those who don’t wear earrings. This is a perfect example of determining your product mix. You too can employ tried-and-true strategies like product line expansion to help establish a…

AI’s Role in Modern Digital Marketing People are trying to figure out how to use AI for digital marketing, enabling more personalized and efficient strategies. Its growing impact allows businesses to understand and engage their audiences with a wide range of options. Leading the charge, digital marketing agencies are at the forefront of leveraging AI tools. They utilize machine learning and data analytics to optimize campaigns and drive measurable results for clients. Embracing AI for digital marketing is no longer optional but essential. By integrating advanced technologies, agencies can enhance their service offerings and deliver superior outcomes in a competitive…

It makes sense that things feel uncertain right now, especially for small businesses: Recent research found that 48% of small businesses think economic uncertainty will be challenging in 2025, while almost half (45%) believe it will be harder to get new customers next year.  Still, there is hope. The traditional ways of selling may no longer have the same impact, but there are plenty of consumers with their wallets out, ready to spend. So if you’re wondering whether now’s a good time to start a business, the answer is yes—even if you don’t have a ton of money.  As brands…

The US is more diverse than ever. From 2020 to 2022, population growth was driven solely by racial and ethnic minorities, while non-English-speaking households have nearly tripled in three decades—from 23.1 million (1 in 10) in 1980 to 67.8 million (almost 1 in 5) by 2019. With similar trends around the world, there are countless opportunities to bridge gaps and celebrate this diversity. Savvy businesses that want to reach diverse consumer groups often design multicultural marketing strategies. These are successful when they have cultural relevance and are executed with respect and intention. A well-crafted multicultural marketing strategy can take many forms, from…

As Instagram evolves, new features allow different parts of its ecosystem—brands, influencers, and everyday users—to interact in new ways. The Instagram Collab feature is part of the evolution, allowing for new levels of cooperative creativity. It enables multiple accounts to coauthor a single post, reaching a wider audience. Here, we’ll talk about how to create an Instagram collaboration post, and why ecommerce brands use them. By adding Instagram collabs to your usual feed posts, you’ll set up your social media marketing strategy for maximum success. What is an Instagram Collab post? An Instagram Collab post is any in-feed post or…

If you’re a product manager or small business owner with a product you’re excited to introduce to the world, the last thing you want to hear is that 30,000 new consumer products are introduced to the market each year. And that’s not all. By some estimates, nearly 95% of these products fail. With this kind of competition and those odds against you, how can you ensure that your product is going to survive? The answer is to stop thinking of your product alone as the selling point. Instead, start thinking of your product offering. The difference might seem small, but…