Author: Dailyusastory

Keeping advertising costs down while maximizing returns is a constant challenge for businesses, especially on a platform as competitive as Facebook. With over 2.9 billion monthly active users, optimizing your campaigns for lower cost per click (CPC) is essential to stretch your advertising budget further.Achieving a low CPC on Facebook ads is worthwhile, as there is an average return on ad spend (ROAS) of 4:1. This article explores effective strategies to achieve that goal.Analyze Your Current Facebook Ads PerformanceBefore exploring optimization tactics, you must first understand how your current campaigns are performing. Facebook’s Ads Manager provides a wealth of data for analyzing metrics like cost-per-click (CPC), click-through rate (CTR), and relevance score.What’s CPC?This metric measures the amount you pay when someone clicks on your Facebook ad. It’s…

Estimated read time: 2 minutes, 37 seconds FastSpring is proud to announce that our customer success team has won a gold Globee® award for Customer Excellence in the “Achievement in Team Customer Success” category! FastSpring Customer Success Team Gets Exceptional Results Our customer success team was honored with this award thanks to three key achievements:  1. Exceptional Results We consistently surpass targets and achieve unprecedented growth, exceeding customer expectations and showcasing our dedication to excellence. 2. Strategic Agility We take a proactive approach to identifying opportunities, implementing innovative solutions, and adapting to market changes — all of which reflect our…

Struggling to get the most out of your Amazon PPC campaigns? You are not alone. Many sellers miss out on Amazon sales because their ads are not working as they should. In this guide, we explore the best PPC optimization techniques to transform your advertising strategy. We will also compare the 3 campaign types to help you choose the right one for your Amazon business. By the end of this read, you will know exactly how to attract your target audience, drive clicks on your ads, and generate more sales than ever before. The 8 best Amazon PPC optimization tactics…

A  Future Without Cookies for Shopify Merchants: Strategies for Compliance and AdaptationIn preparation for a web without the use of third-party cookies, Shopify eCommerce stores must proactively comply with evolving policies and adapt their marketing strategies and technical implementations. As a top Shopify agency with over 26 years of experience, InteractOne is a Shopify and Shopify Plus expert that can assist with managing the phase out of third-party cookies. Here’s how Shopify merchants can handle the changes with third-party cookies it:Understanding the New Policies and LandscapeStart by conducting a thorough audit of current cookie usage. This process helps identify dependencies…

A  Future Without Cookies for Shopify Merchants: Strategies for Compliance and AdaptationIn preparation for a web without the use of third-party cookies, Shopify eCommerce stores must proactively comply with evolving policies and adapt their marketing strategies and technical implementations. As a top Shopify agency with over 26 years of experience, InteractOne is a Shopify and Shopify Plus expert that can assist with managing the phase out of third-party cookies. Here’s how Shopify merchants can handle the changes with third-party cookies it:Understanding the New Policies and LandscapeStart by conducting a thorough audit of current cookie usage. This process helps identify dependencies…

Turning shoppers into brand advocates transforms the customer lifecycle into a profit-generating flywheel. An ecommerce customer lifecycle is a process with steps. It’s different from a flywheel, a model of continuous improvement. Combined, they create a reinforcing loop that produces customers and revenue. A customer lifecycle flywheel drives sales in a loop that improves with every rotation. Ecommerce Customer Lifecycle A customer lifecycle generally has five broad steps — from discovering a brand or product to becoming an advocate for the business. Ecommerce marketers often focus on one or two of these steps. For example, some marketers spend most of…

In the ever-evolving world of e-commerce, providing a personalized shopping experience has become essential for success. Businesses that can effectively tailor their offerings and interactions to individual customer needs and preferences will thrive as online consumers face a vast array of options. E-commerce personalization is the key to driving customer engagement, increasing conversions, and fostering long-term brand loyalty. By leveraging data-driven insights and advanced technologies, e-commerce businesses can deliver highly personalized experiences that anticipate customer needs, streamline shopping, and drive greater revenue and customer satisfaction.  In this comprehensive guide, we’ll explore 10 powerful ways e-commerce brands can implement personalization strategies…

Olajuwon Ajanuku and Earl Cooper are injecting street style elements into apparel and accessories while meeting traditional guidelines for golf dress. Their brand, Eastside Golf, is often worn on—and off—the fairway.  Olajuwon and Earl’s fresh take on an established industry has caught the attention of partners like Michael Jordan and Mercedes Benz. Through Eastside Golf, the duo is bringing more people to the game, while making the sport more inclusive and welcoming.   A logo that represents the brand and beyond  Olajuwon and Earl met at Morehouse College, where they both played golf and won the Annual PGA Minority Collegiate…

Google releases updates to its search algorithm seemingly nonstop. Each release typically lowers organic rankings for many sites. Hence keeping an eye on those updates and their impact is essential for evolving optimization strategies. Here are four tools to track the releases and their effect. Google Search Status Dashboard Google Search Status Dashboard Google provides algorithm updates and error fixes through its Search Status Dashboard. This is the only reliable way to confirm when an update has started and ended. It is also helpful for determining if search fluctuations are due to non-algorithm incidents such as crawling and indexing glitches.…

This week’s list of new products for ecommerce and omnichannel merchants includes generative AI, chatbots, digital payments, social commerce, subscriptions, media networks, and cryptocurrencies. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants: June 17 Intuit Mailchimp previews AI-powered revenue intelligence system. Intuit has previewed its new revenue intelligence technology, a system of always-on predictive and generative AI models for marketers. The company’s Mailchimp platform will utilize revenue intelligence to deploy Intuit’s data through AI technology to benchmark customers’ marketing against industry-specific financial inputs from Intuit QuickBooks and marketing performance data points. It will recommend the right time to…