Author: Dailyusastory

For a brand to achieve longevity, it needs to be willing to reinvent itself. It’s a lesson Alex Matthews, a serial entrepreneur and the founder of Mexican soda brand De La Calle, knows all too well. In 2023, Alex had to make a change in order to continue growing De La Calle’s audience and scale to meet profitability goals.  Ahead, Alex breaks down how his beverage company underwent a strategic repositioning, and why it was a natural evolution of his brand’s journey.   De La Calle’s original positioning “De La Calle,” which translates to “from the street” in Spanish, is…

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

In the age of TikTok video trends and YouTube shorts, is paid Search marketing still worth the investment for eCommerce sellers?  The short answer — absolutely!  Despite the evolving digital advertising space, Google Search ads still reach over 90% of global internet users​.  But there is a small catch: It remains highly dynamic and competitive, with eCommerce brands vying for top positions amid increasing CPCs.  Therefore, when it comes to any eCommerce Google ad, you need every advantage you can get to give you the upper hand over your competitors.  This step-by-step strategy will give you exactly that!  We will…

Content mapping is a marketing technique that matches messages to meaningful stages in a shopper’s online buying journey. The technique requires understanding shoppers’ motivations throughout the purchase process. Marketers can use this knowledge to create relevant, value-packed content to attract, engage, and retain shoppers. Getting Started An ecommerce content map starts with completing three tasks. Know the customers. At each phase of a buying journey, what is a customer’s motivation? Know the products. What value do the products deliver to shoppers? What differentiates the items sold or the store itself? Catalog content. What content has the business already produced? How…

Before launching her modern canned goods company, Heyday, founder Kat Kavner considered herself a passive LinkedIn user, keeping her profile up to date but stopping short of posting. That all changed once her business got up and running. “I posted on my LinkedIn announcing our brand launch back in 2022 and got a really great reaction,” she says. “The post went far beyond my first-degree connections and got a great response from the wider CPG community on LinkedIn.” LinkedIn stands out from other social media platforms for its emphasis on business. If you’re starting your own business, you can use…

These days, so much of marketing happens online that the phrase “internet marketing” feels almost redundant. While outdoor advertising and in-person events can still be highly effective (Heyday Canning Co. and HATCH have both had success with the latter), it’s tough to launch a business without a serious internet marketing strategy. Events generating buzz do so in part because attendees shared their experiences on social media. In this article, we’ll provide an overview of some of the most popular types of digital marketing with real-life examples from business owners and marketers who use them successfully. What is internet marketing? Internet…

SEO, social media campaigns, email, advertising, comparison engines—these are the usual suspects when we talk about marketing. But marketing is about sifting through a world of possibilities and unearthing opportunities to get in front of your customers. That belief is at the heart of guerrilla marketing—a scrappy, unorthodox, and aggressive approach to getting your brand in front of could-be customers by establishing your presence in the physical world around you. In this article, you’ll learn the different guerrilla marketing types, plus unconventional marketing ideas you can use to increase brand visibility and generate buzz for your brand. What is guerrilla…

So you have an idea for a new TikTok and you’ve written out the script. Now what? You’ve likely seen the easy way to make that script come to life—it’s used by some of your favorite creators—AI voiceovers. Text-to-speech AI voiceovers are an easy and simple way to add spoken content to your video, without the hassle of recording it yourself. In fact, AI voiceovers have become a TikTok trend in themselves—the bright, peppy AI voiceover called “Jessie” took the platform by storm, becoming so beloved among users that a video from the original voice actor amassed more than 50…

In life and in business, first impressions matter. Your online store’s website is the face of your brand, so it needs to look visually appealing to captivate and convert customers. But what makes a website look great? A lot of things—including a clear navigation menu, uniform color palette, and engaging CTA buttons. And underpinning all of them is a well-designed layout. Taking inspiration from graphic designers in other media, website layout designs form the structural basis for web content that projects a positive brand image and facilitates product discovery. Done right, website layouts entice visitors to navigate, browse, and buy.…

No matter how great your ad campaigns are, the reality is that most of the eyeballs they capture and leads they generate will not become sales. For businesses looking to see the greatest return on investment (ROI), account-based marketing offers a way to focus sales and marketing efforts on high value accounts from the very beginning of the sales cycle. Learn more about the benefits of account-based marketing and how to implement the strategy for your business. What is account-based marketing? Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on identifying, targeting, and engaging with specific…