Author: Dailyusastory

Online stores use email marketing as one of the most effective and direct channels to reach their audience. The best way to do that is to dispatch regular and helpful email content. As an eCommerce business owner, though, your newsletters will compete with dozens of email promotions.  How will you win the fight and get your audience’s attention? We’re here to guide you through designing effective eCommerce newsletters. But we’re all about putting theory into practice, too, so we’ll also share the best newsletters from popular retailers doing it right. Types of emails in the retail world There’s a wide…

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Bill D’Alessandro is a 14-year ecommerce owner. Natural Dog Company, an omnichannel seller of canine health products, is his eighth brand. “My niche is acquisition entrepreneurship,” he told me. “I’ll buy a small brand, grow it, improve it, and eventually sell it.” Along the way, he’s learned lessons such as focus, industry selection, and product pricing. He and I recently discussed those experiences and more. The entire audio of our conversation is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Tell our listeners what you’re doing. Bill D’Alessandro: I am the CEO of Natural Dog Company.…

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So you’ve decided to start an online store, have at least one product, and you’re excited to start selling. Your product might look great sitting in your bedroom or home office, but how can you make sure it really stands out in the era of Instagram filters? Don’t sweat it. You don’t have to be a professional photographer to take attention-grabbing photos of your products. In this article, you’ll learn, step by step, how to do phone product photography using natural light and a good product photo app. 6 steps to master phone product photography Use a room with good…

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Estimated read time: 0 minutes, 58 seconds About this series: fsBuilds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way. How to Use FastSpring Within a React Single Page Application Job to be done: You are a SaaS company using…

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Estimated read time: 1 minute, 2 seconds About this series: fsBuilds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way. Improve Authorization and Conversion Rates in Countries Across the Globe Job to be done: You are offering a product across…

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Google Marketing Live 2024 unveiled groundbreaking innovations, showcasing how AI is revolutionizing measurement, media, and digital creativity to inaugurate a new era of advertising. Here’s a detailed roundup of the major announcements and product updates that every business owner using Google Ads should know about: Performance Max: A New Era of Ad Campaigns When you combine AI-powered Google Search campaigns with Performance Max, you get unparalleled conversion and ROI performance across Google’s channels, creating what Google calls the “Ads Power Pair.” Key Features and Benefits: Enhanced Control and Transparency: New innovations give you as an advertiser more control over your…

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Retail ecommerce in Brazil more than doubled to 185 billion reais ($34.5 billion) in 2023 from $70 billion reais in 2018, while the average order increased in the same period from 435 reais to 470, according to the Brazilian Electronic Commerce Association. By comparison, U.S. retail ecommerce sales in 2023 were $1.14 trillion, per eMarketer. In Brazil, perfumery and cosmetics had the most online orders in 2023, followed by home and decor, health and food, and beverages. Electronics in 2023 represented 31% of total ecommerce revenue, according to ECBD, a Brazil-based analysis firm, followed by fashion at 27%, hobby and…

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A logo isn’t just a pretty picture on your website and merch. The best ones reel in customers, make connections and leave a mark on your audience that sticks longer than a catchy tune.From designing to researching and even rebranding, the logo is the captain of your business ship. Coming up with logo ideas and crafting a logo is like penning the first chapter of your brand saga — vital and oh-so intriguing!If you need some inspiration, this blog post delves into how a logo can spin your brand tale, gives tips for brainstorming business logo ideas, and discusses the perks it packs for your business. Read on!The Importance of a Strong Logo for BusinessesThe best logo tells consumers precisely who you are, what you believe in, what you offer, and how you can…

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When Kevin Esposito started his blog, Epic Gardening, more than a decade ago, little did he know that it would grow into a giant ecommerce brand. Today, that business is much more than a blog. It’s also a YouTube channel, a podcast, and a successful online store. The store drives 90% of the company’s revenue, while brand deals and other content monetization strategies make up the rest. Kevin shared his insights on balancing content creation with running an ecommerce store, expanding the business through acquisitions, and navigating the challenges of growth.   The shift to ecommerce Kevin took a significant…

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