Author: Dailyusastory

Google’s search results are highly personalized. Varying levels of personalization exist for each query based on: Search history, Interaction (clicks) history, Search Console properties of searcher, Location, Browser settings (e.g., language). Thus what a merchant sees in search engine result pages, for example, could differ from shoppers. Here are three ways to depersonalize the results to understand what others may encounter on important keywords. Chrome Incognito Mode The Incognito mode prevents Chrome from saving browsing history, cookies, site data, and form-completion info. Searching Google using Incognito will remove the three top personalization types — search history, clicks, and Search Console…

Shopify is known for helping businesses get up and running with incredible ease and speed. And now, Shopify is going to help you grow and expand your business just as easily and just as fast. Markets has been reimagined as a new, dedicated surface in Shopify admin that aggregates all of a business’s expansion activity into one central location, coming soon to all Shopify customers over the next few months. What is Markets? Markets, formerly known as Shopify’s cross-border selling solution, has evolved to become a one-stop shop for expansion on Shopify. Markets enables growth not only via international expansion,…

What if there was a simple formula ecommerce marketers could follow to improve conversions from digital ad campaigns? It turns out there is. MECLABS Institute is a research firm devoted to understanding how folks make decisions, such as for purchases. Several years ago, the institute bundled its data and produced a formula for a high-converting landing page. C = 4M + 3V + 2(I-F) – 2A Whereas: C = conversion. M = motivation. V = value. I = incentives. F = reduced friction. A = addressing anxiety. The idea is that if it’s going to convert well, a landing page…

Amid the hoopla surrounding next month’s Prime Day, it’s worth remembering the marginal impact of that event on Amazon’s overall financial performance. Measured by bottom-line profit, Amazon in 2024 is mostly a cloud computing company. Yet millions of merchants and consumers rely on Amazon’s marketplace. What follows is our analysis of the company’s overall financial performance and its plans for shoppers, sellers, logistics, and more. Assessing Amazon’s financials requires a bit of scrutiny. The company, famously opaque for what it discloses (and doesn’t disclose), operates three components. The first is physical and digital goods that it carries as inventory and…

A University of Oxford study developed a means of testing when language models are “unsure” of their output or hallucinating.  AI “hallucinations” refer to a phenomenon where large language models (LLMs) generate fluent and plausible responses that are not grounded in truth or consistent across conversations.  In other words, an LLM is said to be hallucinating when it produces content that appears convincing on the surface but is fabricated or inconsistent with previous statements. Hallucinations are tough – if not impossible – to separate from AI models. AI developers like OpenAI, Google, and Anthropic have all admitted that hallucinations will…

Under certain circumstances, it’s possible to conduct business as a sole proprietor without registering your business. However, choosing to incorporate and register your business inspires more confidence in your customers and offers protections that a sole proprietorship doesn’t. If you’re still in the planning stage with your business checkout our how to start a business guide to help you get off the ground. If you’re ready to go, read on to learn how to register a business with state and local agencies. How to register your business Pick your business name Choose a business structure to register Register for an employer…

Apple’s Worldwide Developers Conference (WWDC) introduced “Apple Intelligence,” a suite of AI features designed to transform the iPhone experience.  At the core of Apple Intelligence lies a lightweight but powerful AI model with three billion parameters.  While this is dwarfed by current language models, which approach trillions of parameters, Apple’s AI model operates directly on the iPhone for low-latency, private data processing.  Simultaneously, ChatGPT will handle more complex tasks on through Apple’s surprise partnership with OpenAI. One of Apple Intelligence’s standout features is its ability to rewrite emails and messages, adapting responses to the user’s unique style and tone. It…

In the competitive beauty industry, standing out requires more than just talent and creativity—it also demands a robust network. Etienne Ortega, founder of makeup line ORTEGA, embodies this combination of artistic flair and entrepreneurial acumen. From transforming his passion for makeup into a career to launching his own brand, Etienne’s path highlights the importance of networking, particularly in the beauty industry. “You have to build a strong foundation to grow a clientele,” Etienne says. “For me, I always found myself to be disciplined in my workspace. Like the importance of just simply being on time, giving 150% effort, even when…

Estimated read time: 2 minutes, 53 seconds Japan has become the latest country to enact regulatory laws targeting companies such as Apple Inc. and Google LLC from limiting third-party companies that want to distribute and monetize their own apps on Google and Apple devices. Per Kyodo News, “The law will prohibit the providers of Apple’s iOS and Google’s Android smartphone operating systems, app stores and payment platforms from preventing the sale of apps and services that directly compete with the native platforms’ own.” This is to prevent the platform providers from “gatekeeping” while also forcing more competition between their own…

Natalie Mounter is a stay-at-home mom and entrepreneur. Her company, Totally Dazzled, sells craft supplies for weddings and creative projects. She says the business has prospered due to other stay-at-home moms — her employees and affiliates. She told me, “Being a stay-at-home mom and hiring other stay-at-home moms has been key to our success.” Mounter and I recently spoke. She shared Totally Dazzled’s origins, its affiliate marketing success, and the value of smart, hardworking moms. The entire audio of our conversation is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Give us a rundown of what…