Author: Dailyusastory

Streaming By Emily Sullivan Jun 07 2024 The roar of the crowd, the nail-biting tension, the cultural touchstone of a national election – these are the moments that capture our attention and bring us together. But for advertisers, these mega-events like the Olympics and elections are more than just entertainment; they’re a prime opportunity to connect with a captive audience. In this post we’ll cover why these events are so important to fans and how advertisers can capitalize on these moments for increased impact.  Reaching Mass Audiences The Olympics, election, and March Madness games represent unparalleled opportunities for advertisers to…

When buying products online, people expect their orders to be packaged and shipped as soon as possible. In fact, most customers say that convenience is the main reason they choose to shop online versus in-store. To efficiently store, pack, and ship products, you need an ecommerce fulfillment strategy. Some businesses choose to fulfill customer orders in house. Others use a fulfillment partner to manage inventory, package orders, and organize delivery. The best fulfillment solution for you depends on the size of your business and the type of products you sell. This guide covers the basics of ecommerce fulfillment, popular methods,…

In a previous case study, we showed how we helped HVAC Direct ramp up their online sales, and how efficiency and a seamless customer experience helped their success. It all doesn’t come down to just the platform itself; there are some integrations that help make the site even more powerful.  Recently, we helped another HVAC company launch their website, and we helped extend Magento’s native capabilities with a few extensions that streamline back-end operations, optimize the shopping journey for customers, and empower data-driven marketing strategies, ultimately propelling growth. I broke these down into a few categories to show how we…

Did you know that in 2024, there are now approximately 14 billion videos on YouTube? Even more, as you’re reading this, the number is only increasing, with as much as 500 hours of video uploaded every minute. The sheer volume of content uploaded daily underscores the necessity for creators like yourself to differentiate your work.  While compelling visuals are crucial, the importance of high-quality audio cannot be overstated. Audio production often makes the difference between a good video and a great one.  In order to help you upgrade your audio quality as quickly and effectively as possible, here’s a quick…

In the age of digital transformation, the marketing scene got a facelift. Businesses now wield powerful tools to boost their reach sky-high. But hey, every online business is armed to the teeth with these tools too!For ecommerce businesses to thrive, they need to implement top-notch strategies that target customers precisely when they’re making crucial buying decisions. One powerful tactic for this is hyperlocal social media marketing.Here’s a closer look at hyperlocal social media marketing and how to use it for best results.Introduction to Hyperlocal Social Media MarketingSo, the first question is: what exactly is hyperlocal social media marketing?Some may assume that all social media marketing is the same, but this is far from the truth.Hyperlocal social media marketing targets a specific geographic area to create an impression and connect with…

Suppose you are in a massive store, like Amazon and there are millions of products to choose from. For instance, when you are looking for something in particular, you just type the name of that thing. From a seller’s perspective, being listed in such a search equation is a very important factor. This is where identifying and using the appropriate ‘’search terms on Amazon’’ are important. Search terms on Amazon are the keywords that customers type into Amazon’s search bar. By improving these search terms, the probability of your product being selected and purchased by customers increases. Now Search Terms…

With the advent of Artificial Intelligence (AI) in weather forecasting, what once seemed an insurmountable challenge – predicting the path and intensity of hurricanes – is now undergoing a huge transformation. Advanced AI-driven models are heralding a paradigm shift in forecasting, offering unprecedented accuracy and potential insights into one of nature’s most formidable phenomena: Atlantic hurricanes. The journey towards AI-driven weather forecasting began with a pivotal moment – a chance encounter between two young innovators at Stanford University. John Dean, an electrical engineer, and Kai Marshland, a computer scientist, embarked on a mission to tackle the age-old problem of weather…

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals?  In this episode of Shopify Masters, Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers.  From pivoting your marketing strategies to using the latest Shopify tools, Eric and Andrius share their marketing tips for entrepreneurs.   Pivoting from paid ads to creating organic content  For brands, organic content shouldn’’t be an afterthought. In fact, Eric believes it…

I’d like to introduce you to Gary. He’s the peanut man that lives (and works) just up the street. I see him almost every Friday through Sunday out in his yard tending his enormous vats of boiled peanuts.One day, I pulled into his drive-through line only to find out that he was out of my favorite variety (regular reds). As I hung my head, he said, “Wait! I might have some in my vending machine.”I was confused. Boiled peanuts in a vending machine? Whoever thought of such a thing? Turns out Gary did! He bought a refrigerated vending machine and…

In the age of internet globalization, having an online presence is as essential for a business as coffee on a Monday morning! But it’s not just about having an online store but a multilingual ecommerce website.That’s right! You don’t want to limit your potential by catering only to a single-language user base.This study shows that 40% of customers won’t buy from a website unavailable in their native language. Moreover, 65% prefer website content in their language. These numbers highlight the importance of a multilingual online store that speaks the language of its customer base.The data becomes even more relevant when selling in a country with multiple official languages or gearing up to expand globally. You need a multilingual ecommerce website to cater to your target audience, so find out how to make one below.The Importance of a Multilingual…