Author: Dailyusastory

Do you need to boost your audience engagement on Facebook? The upcoming 4th of July holiday can be a prime opportunity for your brand to connect with your followers on a deeper, more personal level. In fact, research suggests over 75% of shoppers will turn to social media for inspiration and buying opportunities on that long weekend. For Gen Z, Facebook is the current platform to score the best shopping deals. You just have to be able to reach and inspire them. Facebook Stories, with their ephemeral nature and interactive features, provide a dynamic platform to connect this patriotic holiday. …

AI has a myriad of uses, but one of its most concerning applications is the creation of deep fake media and misinformation. A new study from Google DeepMind and Jigsaw, a Google technology incubator that monitors societal threats, analyzed misuse of AI between January 2023 and March 2024. It assessed some 200 real-world incidents of AI misuse, revealing that creating and disseminating deceptive deep fake media, particularly those targeting politicians and public figures, is the most common form of malicious AI use. Deep fakes, synthetic media generated using AI algorithms to create highly realistic but fake images, videos, and audio,…

Email marketing needs no introduction. Unlike social media, where algorithms can limit visibility, email marketing allows businesses to land directly in their customers’ inboxes. In recent years, animated GIFs have surged in popularity, and it’s easy to see why. These short, looping animations capture attention in a way that static images simply can’t. Whether it’s a playful product showcase or a dynamic sale announcement, GIFs add a layer of excitement to your emails. They break the monotony of text and static images, making your content more engaging and memorable. As more online retailers recognize this potential, GIFs are becoming a…

Consumer loyalty is shifting as shoppers seek better value from brands and retailers. That’s according to a new McKinsey & Company study titled, “State of the Consumer 2024: What’s now and what’s next.” In January this year, McKinsey surveyed 15,000 consumers in 18 markets comprising 90% of global GDP. Over a third of those consumers had experimented with different brands in the prior three months, and around 40% had switched retailers in pursuit of better prices and discounts. –In addition, according to the study, in emerging markets such as China, India, and the Middle East, the proportion of consumers planning…

Google Ads remains a crucial platform for eCommerce stores like yours looking to maximize ROAS.  But to take advantage of it, you need to:  Fully understand Google Ads costs and how it affects your ROAS  Take an advanced approach to optimizing your ads to peak performance Even the most minor tweak can nudge your indicators in the right direction!   This guide provides a comprehensive understanding of Google Ads costs, strategies for managing those costs, and techniques for maximizing your ROAS in 2024. Grab that coffee, and let’s go!  Looking to scale your business today?Get Google Ads hacks (used by our…

Search By Tinuiti Team Jun 25 2024 Google Marketing Live 2024 showcased the latest advancements in AI and generative AI (genAI), heralding a new era in advertising. The event focused on real-time measurement, advanced creative tools, enhanced visual search, and seamless data integration, all designed to enhance efficiency, effectiveness, and personalization in marketing.  We spoke with Michelle Merklin, VP of Search Innovation and Growth at Tinuiti, and her team to gather the top 10 standout highlights from this year’s event. 1. AI in Advertising: A New Era The event showcased the transformative power of AI in advertising. Google’s Gemini models,…

The 4th of July holiday weekend is almost here, and for ecommerce business owners, it’s a prime opportunity to boost your sales. However, with the potential for increased traffic and transactions, it’s crucial to prepare your online store to handle the surge efficiently. Ensuring website scalability, optimizing checkout processes, and managing inventory effectively are key steps to capitalize on this busy shopping period.  Here’s a 3-part comprehensive guide (with bonus insights!) to help you get ready: 1. Ensuring Website Scalability Evaluate Your Hosting Plan The foundation of a scalable website begins with your hosting plan. If you anticipate a significant…

Successful retailers are always listening to their customers. This not only includes the moments they come into a physical store and speak with an associate. It even goes beyond paying attention to the comments they make on websites and social media platforms. Today, consumers can speak into a variety of digital devices and be heard – as long as brands have voice search optimization in place. How Does Voice Search Work for Ecommerce Stores? One of the most familiar elements in online retail is a search bar with a magnifying icon next to it. Voice search may find up making…

Prepare to dive into the forefront of technological innovation at the Generative AI Summit in Austin, 2024!  This premier event brings together the brightest minds in AI, offering a unique opportunity to engage with pioneering engineers, developers, and tech leaders who are shaping the future of generative AI.  Whether you’re looking to enhance your technical skills, expand your professional network, or discover the latest advancements in AI, this summit has something for everyone.  Register today to learn from the brightest minds and have a chance to be part of a dynamic community driving the next wave of AI innovation.  DailyAI…

Typography is an essential component of web design. It’s also affordable, as many resources offer free fonts and tools, even for commercial use. Here is a list of companies offering free commercial fonts, typography tools, and educational materials to build skills and connect with designers. Before using a font, be sure to verify its terms. Free Typography Resources The League of Moveable Type is an open-source type foundry providing a curated collection of free fonts to use and learn from. The site also offers a newsletter, podcast, and courses to improve typography skills. The League was founded in 2009 by…