Author: Dailyusastory

Sometimes, good ideas need time to catch on — or at least a bit of tinkering right out of the box. Take Amazon’s first Prime Day in 2015: While initially touted as a blowout sale that could rival Black Friday, its debut was not quite a hit with consumers, per NBC News.

Even if you’ve crafted the perfect online store, lured in shoppers with irresistible ads, and convinced them to click the “Buy” button, your customer can still vanish afterward and never return to purchase from you. That’s the “buy button blues,” a common eCommerce nightmare that results from ignoring a crucial piece of the puzzle: the post-purchase journey. Providing an excellent post-purchase journey isn’t just a nice extra; optimizing this stage is crucial to your eCommerce success, as 94% of consumers are more likely to make another purchase after a positive customer service experience. Keep reading to learn actionable strategies that’ll…

2023 saw strong consumer holiday spending. As noted by the National Retail Federation, retail sales in the U.S. hit a record-high $964.4 billion last year. Worldwide ecommerce sales also rose in 2023, with shoppers spending $1.17 trillion worldwide online — in Cyber Week 2023 alone, consumers spent more than $298 billion.

So you’re looking to make money online and have started selling on Amazon. Now you’re ready to take your Amazon business to the next level—perhaps from side hustle to full-time business.  You’ve got two ways to grow: either by reaching more people (and selling more products), or squeezing more revenue from the products you’re already selling. Selling on Amazon can help shoppers discover your brand, opening a productive additional sales channel for your Shopify store. Here’s what you need to know to earn money online through Amazon. Here are strategies for marketing your product and maximizing revenue on Amazon. 1. Bundle products…

Bill Bichand’s entrepreneurial story is not just about starting a business; it’s about reinvention and healing. Bill found his calling in a personal crisis—a severe back injury followed by surgery in 2016. This experience led him to discover cold water therapy to alleviate his pain, and sparked the idea for Renu Therapy, a multimillion-dollar wellness brand that creates sleek at-home cold water tanks.   The birth of Renu Therapy In his mid-fifties, Bill was no stranger to entrepreneurship, having sold previous ventures that no longer fulfilled him. His journey into the wellness industry began out of necessity—to manage his back…

In a landmark escalation in the battle between the music industry and AI companies, the world’s three largest record labels filed federal lawsuits against text-to-audio platforms Suno and Udio.  Udio and Suno are the two most influential AI music generation startups. They’ve created powerful models that generate realistic, natural-sounding music from text prompts in just seconds.  The lawsuits, coordinated by the Recording Industry Association of America (RIAA), allege that developing these models involved “mass infringement of copyrighted sound recordings.”  Plaintiffs include the likes of Universal Music Group, Sony Music Entertainment, and Warner Records.  They argue that Suno and Udio “stole…

Streaming The rise of Connected TV (CTV) has not only transformed the way we consume media, but also revolutionized television advertising. Now, marketers can target and deliver messaging to consumers with precision, maximizing engagement and return on investment. But attaining that level of precision is often easier said than done. Due to the increasing fragmentation of the CTV landscape, marketers must navigate a myriad of platforms, each with its own unique specifications and ad formats. This complexity can be daunting, especially if you’re new to streaming advertising. In this guide, we’ll delve into the intricacies of video and audio ad…

Google’s search results are highly personalized. Varying levels of personalization exist for each query based on: Search history, Interaction (clicks) history, Search Console properties of searcher, Location, Browser settings (e.g., language). Thus what a merchant sees in search engine result pages, for example, could differ from shoppers. Here are three ways to depersonalize the results to understand what others may encounter on important keywords. Chrome Incognito Mode The Incognito mode prevents Chrome from saving browsing history, cookies, site data, and form-completion info. Searching Google using Incognito will remove the three top personalization types — search history, clicks, and Search Console…

Shopify is known for helping businesses get up and running with incredible ease and speed. And now, Shopify is going to help you grow and expand your business just as easily and just as fast. Markets has been reimagined as a new, dedicated surface in Shopify admin that aggregates all of a business’s expansion activity into one central location, coming soon to all Shopify customers over the next few months. What is Markets? Markets, formerly known as Shopify’s cross-border selling solution, has evolved to become a one-stop shop for expansion on Shopify. Markets enables growth not only via international expansion,…

What if there was a simple formula ecommerce marketers could follow to improve conversions from digital ad campaigns? It turns out there is. MECLABS Institute is a research firm devoted to understanding how folks make decisions, such as for purchases. Several years ago, the institute bundled its data and produced a formula for a high-converting landing page. C = 4M + 3V + 2(I-F) – 2A Whereas: C = conversion. M = motivation. V = value. I = incentives. F = reduced friction. A = addressing anxiety. The idea is that if it’s going to convert well, a landing page…