Author: Dailyusastory

Shopify Strengths Lower Total Cost of Ownership:Shopify Plus shines with its notably lower total cost of ownership compared to platforms such as Salesforce Commerce Cloud. This affordability is appealing to businesses looking to reduce initial investments and ongoing operational costs. Lower Technical and Maintenance Overheads:The platform’s easy-to-use interface and simplified maintenance procedures reduce merchants’ technical and maintenance burdens. This, in turn, frees up resources that can be allocated towards essential activities like marketing, sales, and improving customer experiences. Unrivaled Agility:Shopify Plus offers unmatched agility, empowering merchants to quickly introduce new features, optimize the front-end, and adapt to evolving market trends.…

ShopifyStrengthsLower Total Cost of Ownership:Shopify Plus shines with its notably lower total cost of ownership compared to platforms such as Salesforce Commerce Cloud. This affordability is appealing to businesses looking to reduce initial investments and ongoing operational costs.Lower Technical and Maintenance Overheads:The platform’s easy-to-use interface and simplified maintenance procedures reduce merchants’ technical and maintenance burdens. This, in turn, frees up resources that can be allocated towards essential activities like marketing, sales, and improving customer experiences.Unrivaled Agility:Shopify Plus offers unmatched agility, empowering merchants to quickly introduce new features, optimize the front-end, and adapt to evolving market trends. This agility is essential…

Since working in Retail & Marketing for more than 15 years, I always got involved with data. From analytics to customer information to product feeds. All these have data. If you want to organize data into categories that represent different aspects of the business, you call them data domains. These domains help in managing, analyzing, and leveraging data effectively for marketing strategies. Here’s a step-by-step guide to defining data domains for retail marketing: Key areas for Retail Marketing Main aspects of your retail business and marketing efforts from a data perspective, typically include the following: Customer Data Product Data Sales…

With around two billion Instagram users, a whopping 90% follow at least one business. So, if you’re not on Instagram yet, you’re missing out on a massive opportunity to shine!Making an Instagram page for your business is just the beginning. How about taking your business a step further and start selling on Instagram?To make your Instagram selling journey easy, we’ve prepared this detailed, step-by-step guide. Our goal is to answer any questions you might have as you begin the process of selling on Instagram, so get comfortable and read on.Helpful hint: Add this post to your bookmarks bar to have it handy whenever you need it!How to Set Up an Instagram Account for Your StoreBefore we get into the how-tos of selling on Instagram, let’s start with some basics. We’ll explain how to set up a profile for your…

Customer engagement and customer experience are closely related concepts in the realm of business and marketing. They have distinct meanings and roles and here are some key differences between the two: Customer Engagement Definition: Customer engagement refers to the interaction between a customer and a brand. It encompasses the various ways customers interact with a brand, including through marketing campaigns, social media, customer service, and other touchpoints. Focus: It focuses on the actions and behaviors of the customer. Engagement is about how customers participate and interact with the brand, whether actively or passively. Scope: Engagement is typically measured through specific…

As we venture into 2024, the landscape of data activation is evolving at an unprecedented pace. Harnessing the power of data to drive strategic decision-making, enhance customer experiences, and gain competitive advantage is becoming more important every day. This year, we witness several emerging trends that are transforming how organizations activate and leverage their data. From advanced AI and ML techniques to enhanced data privacy measures, the focus is on turning raw data into actionable insights that propel business success. In this article, we explore the top trends in data activation for 2024 and how they are reshaping the future…

Returns in the e-commerce market constitute a significant aspect that all e-commerce merchants need to consider. Indeed, the online sales process doesn’t end with the payment of the shopping cart; rather, returns are an integral part of the purchasing process. In Europe, returns are evidently present, but their characteristics vary depending on the markets where e-commerce merchants operate and sell. This article offers an overview of returns in the European e-commerce market, its challenges, and our recommendations for optimizing their management. Overview of e-commerce returns in Europe As mentioned earlier, e-commerce returns have become an integral component of the European…

Home | Blog | WooCommerce | What is ClearPay and how can it benefit your eCommerce business?ClearPay is a great way to help your customers spread out the costs of payments. Today we’ll delve deeper into how this payment solution, that comes packaged with WooCommerce, can benefit you and your business.Understanding ClearPay: A beginners guideAs an ecommerce business owner, you’re likely always on the lookout for ways to enhance your customers’ shopping experience and boost your sales. ClearPay is a powerful tool that can help you achieve both these goals. And the great news for WooCommerce users is that ClearPay…

Marketing Channel Alert: New TikTok eCommerce Features Selling products on TikTok has never been easier.  In the last few months, TikTok has pushed through with several powerful changes aimed to help them reach the goal of becoming a multi-billion-dollar eCommerce business.  In this post we look at some of their newest eCommerce features helping online retailers sell more products. Including:  TikTok Shop Tab and PSAs (Product Shopping Ads) Video Shopping Ads TikTok Promote revamp TikTok–Shopify integration upgrades Creatives and format updates TikTok Shop expansions Or, if you are short on time? Here’s a quick video summary.  @storeya.com New Tiktok features…

The Privy Accelerate Program is designed to help busy Shopify founders and marketers jumpstart results and save time.