Author: Dailyusastory

The definition of an “ecommerce” company varies depending on the source. Should “ecommerce” include only companies that sell their own inventory? Or does it also include platforms and tech providers that serve those sellers? To Similarweb, “Ecommerce & Shopping” companies include retailers, marketplaces, and tech platforms. Here are Similarweb’s estimates of the most visited sites in that category. With 2.3 billion visits in May 2024, Amazon.com was by far the most widely visited ecommerce site in the world. eBay was second at roughly 708 million. – Moreover, Amazon.com’s dominance in the United States remained clear. – With 132 million visits,…

Following our series of posts regarding Klaviyo competitor pricing updates, we write our article for 2024. Old article is here. If you need see steps for migrating away from Klaviyo. Klaviyo is the most known marketing automation, especially for retail & ecommerce. There is interest in Klaviyo Pricing, as we can see from this question for example inside their community: Is Klaviyo Free in 2024? Short answer is yes. You start free when you have under 250 contacts. But that means you’re just starting out or test their software. Alternative to Klaviyo We deliver a great alternative for businesses with…

Keeping advertising costs down while maximizing returns is a constant challenge for businesses, especially on a platform as competitive as Facebook. With over 2.9 billion monthly active users, optimizing your campaigns for lower cost per click (CPC) is essential to stretch your advertising budget further.Achieving a low CPC on Facebook ads is worthwhile, as there is an average return on ad spend (ROAS) of 4:1. This article explores effective strategies to achieve that goal.Analyze Your Current Facebook Ads PerformanceBefore exploring optimization tactics, you must first understand how your current campaigns are performing. Facebook’s Ads Manager provides a wealth of data for analyzing metrics like cost-per-click (CPC), click-through rate (CTR), and relevance score.What’s CPC?This metric measures the amount you pay when someone clicks on your Facebook ad. It’s…

Estimated read time: 2 minutes, 37 seconds FastSpring is proud to announce that our customer success team has won a gold Globee® award for Customer Excellence in the “Achievement in Team Customer Success” category! FastSpring Customer Success Team Gets Exceptional Results Our customer success team was honored with this award thanks to three key achievements:  1. Exceptional Results We consistently surpass targets and achieve unprecedented growth, exceeding customer expectations and showcasing our dedication to excellence. 2. Strategic Agility We take a proactive approach to identifying opportunities, implementing innovative solutions, and adapting to market changes — all of which reflect our…

Struggling to get the most out of your Amazon PPC campaigns? You are not alone. Many sellers miss out on Amazon sales because their ads are not working as they should. In this guide, we explore the best PPC optimization techniques to transform your advertising strategy. We will also compare the 3 campaign types to help you choose the right one for your Amazon business. By the end of this read, you will know exactly how to attract your target audience, drive clicks on your ads, and generate more sales than ever before. The 8 best Amazon PPC optimization tactics…

A  Future Without Cookies for Shopify Merchants: Strategies for Compliance and AdaptationIn preparation for a web without the use of third-party cookies, Shopify eCommerce stores must proactively comply with evolving policies and adapt their marketing strategies and technical implementations. As a top Shopify agency with over 26 years of experience, InteractOne is a Shopify and Shopify Plus expert that can assist with managing the phase out of third-party cookies. Here’s how Shopify merchants can handle the changes with third-party cookies it:Understanding the New Policies and LandscapeStart by conducting a thorough audit of current cookie usage. This process helps identify dependencies…

A  Future Without Cookies for Shopify Merchants: Strategies for Compliance and AdaptationIn preparation for a web without the use of third-party cookies, Shopify eCommerce stores must proactively comply with evolving policies and adapt their marketing strategies and technical implementations. As a top Shopify agency with over 26 years of experience, InteractOne is a Shopify and Shopify Plus expert that can assist with managing the phase out of third-party cookies. Here’s how Shopify merchants can handle the changes with third-party cookies it:Understanding the New Policies and LandscapeStart by conducting a thorough audit of current cookie usage. This process helps identify dependencies…

Turning shoppers into brand advocates transforms the customer lifecycle into a profit-generating flywheel. An ecommerce customer lifecycle is a process with steps. It’s different from a flywheel, a model of continuous improvement. Combined, they create a reinforcing loop that produces customers and revenue. A customer lifecycle flywheel drives sales in a loop that improves with every rotation. Ecommerce Customer Lifecycle A customer lifecycle generally has five broad steps — from discovering a brand or product to becoming an advocate for the business. Ecommerce marketers often focus on one or two of these steps. For example, some marketers spend most of…

In the ever-evolving world of e-commerce, providing a personalized shopping experience has become essential for success. Businesses that can effectively tailor their offerings and interactions to individual customer needs and preferences will thrive as online consumers face a vast array of options. E-commerce personalization is the key to driving customer engagement, increasing conversions, and fostering long-term brand loyalty. By leveraging data-driven insights and advanced technologies, e-commerce businesses can deliver highly personalized experiences that anticipate customer needs, streamline shopping, and drive greater revenue and customer satisfaction.  In this comprehensive guide, we’ll explore 10 powerful ways e-commerce brands can implement personalization strategies…

Olajuwon Ajanuku and Earl Cooper are injecting street style elements into apparel and accessories while meeting traditional guidelines for golf dress. Their brand, Eastside Golf, is often worn on—and off—the fairway.  Olajuwon and Earl’s fresh take on an established industry has caught the attention of partners like Michael Jordan and Mercedes Benz. Through Eastside Golf, the duo is bringing more people to the game, while making the sport more inclusive and welcoming.   A logo that represents the brand and beyond  Olajuwon and Earl met at Morehouse College, where they both played golf and won the Annual PGA Minority Collegiate…