Author: Dailyusastory

This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax, and business advisers, as needed. Businesses outside of Massachusetts will have different steps and requirements. To sell products using the Shopify platform, you must comply with the laws of the jurisdiction of your business and your customers, the Shopify Terms of Service, the Shopify Acceptable Use Policy, and any…

For marketers, July is the new September.

Streaming By Emily Sullivan Jun 27 2024 In today’s digital age, where streaming has become the primary mode of entertainment for millions worldwide, advertising has evolved significantly. Among the frontrunners in this revolution is Roku, a leading player in the over-the-top (OTT) advertising space.  With over half of the U.S. population expected to use at least one ad-supported streaming service monthly by 2026, learning how to effectively leverage streaming platforms like Roku  has become essential. In this post, we’ll dive into the world of Roku Ads, offering insights, strategies, and practical tips to help navigate and succeed in this space.…

Once a week we publish a list of new products from companies offering services to online sellers. This installment includes updates on AI-powered search, subscriptions, social commerce, chatbots, local shopping, reverse logistics, live shopping, and retail media networks. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants: June 27 Daydream raises $50 million in seed funding to build an AI-powered search engine for ecommerce. Daydream, an AI-powered platform designed to change how people shop online, has raised a $50 million seed round co-led by Forerunner Ventures and Index Ventures with participation from Google Ventures and True Ventures. Launching…

The holidays — and holiday shoppers — are coming, whether you’re ready or not.

Steve Schwartz, the founder and CEO of Art of Tea, has a knack for blending ingredients and a desire to make an impact in the world. It’s a good thing he cultivated this gift, since he didn’t graduate college or know any entrepreneurs before launching his company.  “After learning from experts in the field and becoming a master tea blender, Steve started a business to share his passion and pass on the craft to others. He’s trained tea sommeliers at Caesars Palace, as well as chef and restaurateur Wolfgang Puck’s staff on an elevated tea experience. “Our mission really is…

Do you need to boost your audience engagement on Facebook? The upcoming 4th of July holiday can be a prime opportunity for your brand to connect with your followers on a deeper, more personal level. In fact, research suggests over 75% of shoppers will turn to social media for inspiration and buying opportunities on that long weekend. For Gen Z, Facebook is the current platform to score the best shopping deals. You just have to be able to reach and inspire them. Facebook Stories, with their ephemeral nature and interactive features, provide a dynamic platform to connect this patriotic holiday. …

AI has a myriad of uses, but one of its most concerning applications is the creation of deep fake media and misinformation. A new study from Google DeepMind and Jigsaw, a Google technology incubator that monitors societal threats, analyzed misuse of AI between January 2023 and March 2024. It assessed some 200 real-world incidents of AI misuse, revealing that creating and disseminating deceptive deep fake media, particularly those targeting politicians and public figures, is the most common form of malicious AI use. Deep fakes, synthetic media generated using AI algorithms to create highly realistic but fake images, videos, and audio,…

Email marketing needs no introduction. Unlike social media, where algorithms can limit visibility, email marketing allows businesses to land directly in their customers’ inboxes. In recent years, animated GIFs have surged in popularity, and it’s easy to see why. These short, looping animations capture attention in a way that static images simply can’t. Whether it’s a playful product showcase or a dynamic sale announcement, GIFs add a layer of excitement to your emails. They break the monotony of text and static images, making your content more engaging and memorable. As more online retailers recognize this potential, GIFs are becoming a…

Consumer loyalty is shifting as shoppers seek better value from brands and retailers. That’s according to a new McKinsey & Company study titled, “State of the Consumer 2024: What’s now and what’s next.” In January this year, McKinsey surveyed 15,000 consumers in 18 markets comprising 90% of global GDP. Over a third of those consumers had experimented with different brands in the prior three months, and around 40% had switched retailers in pursuit of better prices and discounts. –In addition, according to the study, in emerging markets such as China, India, and the Middle East, the proportion of consumers planning…