Author: Dailyusastory

Google Marketing Live 2024 unveiled groundbreaking innovations, showcasing how AI is revolutionizing measurement, media, and digital creativity to inaugurate a new era of advertising. Here’s a detailed roundup of the major announcements and product updates that every business owner using Google Ads should know about: Performance Max: A New Era of Ad Campaigns When you combine AI-powered Google Search campaigns with Performance Max, you get unparalleled conversion and ROI performance across Google’s channels, creating what Google calls the “Ads Power Pair.” Key Features and Benefits: Enhanced Control and Transparency: New innovations give you as an advertiser more control over your…

Retail ecommerce in Brazil more than doubled to 185 billion reais ($34.5 billion) in 2023 from $70 billion reais in 2018, while the average order increased in the same period from 435 reais to 470, according to the Brazilian Electronic Commerce Association. By comparison, U.S. retail ecommerce sales in 2023 were $1.14 trillion, per eMarketer. In Brazil, perfumery and cosmetics had the most online orders in 2023, followed by home and decor, health and food, and beverages. Electronics in 2023 represented 31% of total ecommerce revenue, according to ECBD, a Brazil-based analysis firm, followed by fashion at 27%, hobby and…

A logo isn’t just a pretty picture on your website and merch. The best ones reel in customers, make connections and leave a mark on your audience that sticks longer than a catchy tune.From designing to researching and even rebranding, the logo is the captain of your business ship. Coming up with logo ideas and crafting a logo is like penning the first chapter of your brand saga — vital and oh-so intriguing!If you need some inspiration, this blog post delves into how a logo can spin your brand tale, gives tips for brainstorming business logo ideas, and discusses the perks it packs for your business. Read on!The Importance of a Strong Logo for BusinessesThe best logo tells consumers precisely who you are, what you believe in, what you offer, and how you can…

When Kevin Esposito started his blog, Epic Gardening, more than a decade ago, little did he know that it would grow into a giant ecommerce brand. Today, that business is much more than a blog. It’s also a YouTube channel, a podcast, and a successful online store. The store drives 90% of the company’s revenue, while brand deals and other content monetization strategies make up the rest. Kevin shared his insights on balancing content creation with running an ecommerce store, expanding the business through acquisitions, and navigating the challenges of growth.   The shift to ecommerce Kevin took a significant…

The solar-powered Zephyr drone, developed by the European multinational aerospace corporation Airbus, has soared to new heights, setting world records for endurance and altitude. This lightweight aircraft, weighing just 75 kg, is hand-launched and poised to revolutionize high-altitude, long-endurance flight, staying aloft for more than 2 months! The Zephyr operates on an innovative day-night cycle: During the day, solar panels charge the batteries and power the propellers, allowing the UAV to ascend to 75,000 feet. At night, the batteries take over, and while the propellers slow down, the drone remains above 60,000 feet until sunrise. The solar array is so…

Uncover the secrets of revenue attribution reports and learn how to leverage them to boost your e-commerce sales.

Worldwide mergers and acquisitions are expected to increase through 2024, with CEOs viewing acquisitions and divestitures as crucial for their immediate priorities. That’s according to the quarterly “CEO Outlook Pulse” survey from EY, the accounting and consulting firm. EY surveyed 1,200 global executives and 300 institutional investors in March and April 2024 about their plans for capital allocation, investment, and business transformation. According to EY’s data, M&A deals in Q1 2024 totaled $796 billion, a 36% increase from the same period in 2023. The purpose of most deals was to acquire technology, enhance production, or integrate startups. – Per the…

As the world advances and turns to the internet marketplace as a primary platform for commerce, Amazon has become a shining light to many as a large platform for purchasing and selling products and services. Yet, amidst the myriad of physical products that line its virtual shelves, there exists a lesser-known frontier waiting to be explored: the world of digital products. First of all, Can you sell digital products on amazon?, since the site is mostly known for selling physical items. However, as technology continues to evolve and consumer preferences shift, the answer becomes increasingly clear: yes, it is possible…

In the realm of digital advertising in 2024, automation – powered by AI and machine learning – has emerged as a game-changer, revolutionizing the way marketers reach and engage with their target audiences. Google’s Dynamic Search Ads (DSAs) stand at the forefront of this automation revolution, offering advertisers a powerful tool to automatically generate ad headlines and landing pages based on website content.  In this comprehensive guide, we’ll explore the benefits and best practices of using Dynamic Search Ads, uncovering how they unleash the power of automation to drive results and enhance campaign performance. Understanding Dynamic Search Ads Dynamic Search…

Create High-Quality, Link-Worthy Content for Link-EarningLink building and link earning are two distinct approaches to acquiring backlinks. Link building – an aspect of external content marketing, PR, and B2B relationships – involves actively seeking links through strategies like guest posting. The goal is to get as many links as possible, but it can be risky if done unethically, such as buying links.On the other hand, link earning is integral to internal content marketing strategy. It adopts an organic approach by creating really good content that other websites want to link to naturally. The focus is on making genuinely content that…