Author: Dailyusastory

There’s a reason consumers pay attention when they see a social media post with the hashtag “trending.” No one wants to miss a popular video on TikTok. Everyone wants to see what others are saying about a hot topic in the news. If they’re in a shopping mood, “trending” could indicate their next must-have purchase. Brands need to keep an eye on what’s trending too, but from a different perspective. What you’re watching for are the retail marketing trends that show how consumer expectations are evolving when they shop on eCommerce sites. When you know the trends in eCommerce, you’re…

What is Ad Creative Insight GPT? Ad Creative Insight GPT enables easy analysis of your ad creative without typing a lengthy text prompt into ChatGPT. Unlike generic versions of ChatGPT, this chatgpt for ad creative specialized tool is designed to provide a thorough and nuanced analysis of advertising creatives. It utilizes a deep understanding of specific rules that cover various aspects of digital marketing, such as visual design, copywriting, audience targeting, branding consistency, call-to-action effectiveness, and overall messaging. The primary distinction between Ad Creative Insight GPT and generic ChatGPT lies in its focused application. While ChatGPT serves a broad range…

Are you trying to figure out what to sell on Amazon? I’ve been there. Knowing which Amazon products to promote is critical to my commission fees as an Affiliate marketer. Amazon sells nearly 400 million individual products. Beginners and even experienced sellers need help sorting through this huge market and finding the best niche to pour their time and effort into. Our Pick Helium 10 Save up to 20% Off Your First 6 Months Of Helium 10. Redeem Offer We earn a commission if you make a purchase, at no additional cost to you. In this guide, I’m going to…

In the ever-evolving landscape of e-commerce marketing, the shift from traditional batch-and-blast emails to triggered emails is proving to be a game-changer. While the prevalence of batch-and-blast emails persists, it is increasingly common knowledge that triggered emails outperform them significantly. 

In the ever-evolving landscape of marketing, and specifically in e-commerce, the focus on acquiring new users has traditionally taken precedence. A poll shared on LinkedIn revealed that 49% of marketing leaders prioritize acquisition, while 30% focus on monetization and 21% on retention. However, the dynamics of customer purchase behaviours have shifted, particularly due to the impact of the COVID-19 pandemic and subsequent economic uncertainties. This has forced industries to approach a re-evaluation of growth strategies, with preserving revenue from existing customers becoming a critical element in the net revenue equation.

Nothing speaks to the nature of consumer-culture quite like subscription selling. It’s a perfect recipe, as we can see the e-commerce niche rapidly trying to reach the goal of ultimate convenience. And what is more convenient than signing up for a service once and not worrying about that certain aspect of your life again? Sounds like a great deal. In fact, it is estimated that 98% of consumers are subscribed to at least one service, while 75% are subscribed to two or more. So, what’s the appeal of selling subscriptions online? And is it possible to sell product subscriptions on…

Online shoppers might have seen an ad featuring your most popular products. They could have had friends and family specifically recommend one. There are also instances where consumers will search Google for one of the product categories you carry. Even then, however, browsers don’t always convert into buyers. As Salesforce recently reported, online e-commerce orders have seen a significant 4% year-over-year drop – the largest in the past 5 quarters. Other research has found 76% of consumers switch brands after a single less-than-perfect experience. Product title optimization is a surprisingly powerful way to address many of these issues. It helps…

Expectations for Purchases in a Post-Pandemic World Amidst the aftermath of the COVID-19 pandemic and the surge of the digital revolution, the importance of personalization has soared to unprecedented levels. An astonishing three-quarters of consumers have transitioned their loyalty to new stores, products, or buying methods during the pandemic, highlighting the ever-changing nature of consumer behavior. Now, with 71 percent of consumers anticipating personalized interactions and 76 percent expressing frustration when this expectation is unmet, the pressure on companies to deliver customized experiences has reached an all-time high. (McKinsey & Company, 2021)

Following the successful event of the ECDM Expo NORTH 2023, last February, we are happy to announce the ECDM Expo NORTH 2024.  The event of the year for eCommerce and Digital Marketing in Northern Greece and the Balkans, is coming back for its third edition! The ECDM Expo NORTH 2024 will take place on February 17 & 18, 2024 at the Vellideo Convention Center, on the premises of HELEXPO in Thessaloniki. The eCommerce and Digital Marketing Expo NORTH  The eCommerce & Digital Marketing Expo in Thessaloniki aims to become the dominant event in the broader area, as well as a…

Running a small business is no small task, especially if you have a warehouse to manage. Keeping track of what’s coming in, going out, and where everything is stored can be a real headache. But don’t worry, that’s where technology can help. Warehouse management software can make your life easier, but with so many options in the WMS market today, how do you pick the right one? This article will help you navigate the top options and find the best one for your company. Understanding Warehouse Management Software Warehouse management system (WMS) software is designed to help you manage and…