Author: Dailyusastory

In the ever-evolving landscape of marketing, and specifically in e-commerce, the focus on acquiring new users has traditionally taken precedence. A poll shared on LinkedIn revealed that 49% of marketing leaders prioritize acquisition, while 30% focus on monetization and 21% on retention. However, the dynamics of customer purchase behaviours have shifted, particularly due to the impact of the COVID-19 pandemic and subsequent economic uncertainties. This has forced industries to approach a re-evaluation of growth strategies, with preserving revenue from existing customers becoming a critical element in the net revenue equation.

Nothing speaks to the nature of consumer-culture quite like subscription selling. It’s a perfect recipe, as we can see the e-commerce niche rapidly trying to reach the goal of ultimate convenience. And what is more convenient than signing up for a service once and not worrying about that certain aspect of your life again? Sounds like a great deal. In fact, it is estimated that 98% of consumers are subscribed to at least one service, while 75% are subscribed to two or more. So, what’s the appeal of selling subscriptions online? And is it possible to sell product subscriptions on…

Online shoppers might have seen an ad featuring your most popular products. They could have had friends and family specifically recommend one. There are also instances where consumers will search Google for one of the product categories you carry. Even then, however, browsers don’t always convert into buyers. As Salesforce recently reported, online e-commerce orders have seen a significant 4% year-over-year drop – the largest in the past 5 quarters. Other research has found 76% of consumers switch brands after a single less-than-perfect experience. Product title optimization is a surprisingly powerful way to address many of these issues. It helps…

Expectations for Purchases in a Post-Pandemic World Amidst the aftermath of the COVID-19 pandemic and the surge of the digital revolution, the importance of personalization has soared to unprecedented levels. An astonishing three-quarters of consumers have transitioned their loyalty to new stores, products, or buying methods during the pandemic, highlighting the ever-changing nature of consumer behavior. Now, with 71 percent of consumers anticipating personalized interactions and 76 percent expressing frustration when this expectation is unmet, the pressure on companies to deliver customized experiences has reached an all-time high. (McKinsey & Company, 2021)

Following the successful event of the ECDM Expo NORTH 2023, last February, we are happy to announce the ECDM Expo NORTH 2024.  The event of the year for eCommerce and Digital Marketing in Northern Greece and the Balkans, is coming back for its third edition! The ECDM Expo NORTH 2024 will take place on February 17 & 18, 2024 at the Vellideo Convention Center, on the premises of HELEXPO in Thessaloniki. The eCommerce and Digital Marketing Expo NORTH  The eCommerce & Digital Marketing Expo in Thessaloniki aims to become the dominant event in the broader area, as well as a…

Running a small business is no small task, especially if you have a warehouse to manage. Keeping track of what’s coming in, going out, and where everything is stored can be a real headache. But don’t worry, that’s where technology can help. Warehouse management software can make your life easier, but with so many options in the WMS market today, how do you pick the right one? This article will help you navigate the top options and find the best one for your company. Understanding Warehouse Management Software Warehouse management system (WMS) software is designed to help you manage and…

A robust list is the foundation for all successful email and SMS marketing programs.

ChatGPT, the conversational AI system developed by OpenAI, has taken the world by storm since its release in November 2022. With its ability to generate surprisingly human-like text, ChatGPT has captured the public’s fascination and demonstrated the rapid advances in artificial intelligence technology. However, as AI systems like ChatGPT become more sophisticated, questions arise about how they work, where they get their data, and what it means for user privacy. OpenAI recently updated its privacy policy to make data usage more transparent, sparking discussions around data use and ethics in AI development. In this blog post, we’ll look at how…

Adopting a warehouse management system (WMS) is a sure-fire way to streamline warehouse operations. It brings together your inbound and outbound warehouse processes in the most efficient way to save you time and money. Benefits of Implementing a WMS A WMS can be a game changer for your ecommerce warehousing supply chain. The right system can transform the ins and outs of your warehouse, from inventory control to your transportation management systems.  WMSs can help your team work smarter and boost your fulfillment processes. This means you save money and fulfill more orders. Key Features of an Effective WMS While…

In the fast-paced world of ecommerce, shipping plays a crucial role. Customers want their orders fast and businesses are striving to meet this expectation.  The challenge is delivering products quickly and accurately without sacrificing profitability. Knowing how to set up an effective shipping process is key. The right tools for the job are invaluable.  We will start by giving you an overview of the ecommerce shipping process. Then we will give you pro tips on saving money while impressing your customers. So whether you ship products from home, or use a fulfillment center, this guide is for you. What Is…