Author: Dailyusastory

Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts them into customers. It’s a creative process with time and budget constraints. “It’s a balancing act,” he told me. “On the one hand, you need efficiency. On the other, creativity requires time and space to flourish.” A former ballet dancer, Matthew first appeared on the podcast in 2021. In our recent conversation, he shared his firm’s content-creation strategy, client needs, and, yes, the impact of AI. The entire audio of our conversation is embedded below. The transcript is edited for…

When beauty giant Sephora approached Reverie about a potential partnership in 2015, founders Garrett and Hillary Markenson did something unexpected—they said no. “We originally said, We’re not ready, we can’t do this,” recalls Hillary, the brand’s president. Fast forward six months, and Sephora came knocking again. This time, the bootstrapped brand took the leap and became one of Sephora’s first clean hair care brands, helping establish the retailer’s Clean at Sephora standards. Reverie’s shampoo was created especially with Hillary in mind, because she didn’t want to use a salt-based product. Reverie Ahead, dive into how Reverie proved you don’t need…

Starting a business can be exhilarating—building your website, choosing potential business partners, hiring employees, and cultivating the brand identity of your dreams. But if the perfect business name is already taken, that rush can come to a screeching halt and throw off your launch plans. Before you panic, take heart; there’s a straightforward, systematic way to check if your idea is available. Here’s how to check if a business name is taken, with tips on choosing the right name for your brand.  What makes a good business name? A unique business name is the official title under which a business…

Most days, ecommerce sales occur without any face-to-face interaction. Customers can find your brand online, peruse your product pages, and complete purchases without exchanging a single word with a sales rep. Whether consumers buy coffee pods or cookware, the path to purchase is more self-directed than it used to be. Yet, certain scenarios still demand more than the standard impersonal ecommerce checkout transaction. A business may need to assuage concerns about product assembly when selling an expensive bed frame or answer a long list of questions so a customer feels comfortable signing up for your premium software subscription.  This is…

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are investing in direct marketing such as Google Search Ads, or brand marketing like out of home ads or sponsored events. Ultimately, the goal is for the investment to turn into sales.  Measuring the amount of sales growth that marketing investment has driven is known as a business’s marketing return on investment (ROI). Understanding your business’s marketing ROI is key to sustained profit and revenue growth. Market your business with Shopify’s marketing automation tools Shopify has everything you need to…

The AI industry is turbocharging through crucial phases of innovation and updates, Weam AI is too. We made some meaningful upgrades into our platform. If you’re new here – Weam is a simple platform to access various AI models, collaborate with teams using prompts and agents.Let’s check out these updates. Search the web without leaving Weam Previously users had to switch between platforms to perform web searches. It disrupts workflow efficiency & reduces productivity of users who interact with the web for gathering information or data accumulation. Users can now access Perplexity Sonar and Sonar Pro models within the Weam…

In September 2024, Shopify announced it would become the first commerce integration partner of Roblox, allowing merchants to sell physical items in immersive digital experiences on Roblox’s online game platform. Ecommerce merchants hosting their online stores with Shopify can now expand their customer reach to those playing games and buying items on Roblox. Roblox, founded in 2004 by entrepreneurs David Baszucki and Erik Cassel, is an immersive gaming and creation platform where people can explore, create and share millions of unique experiences and games. In two decades, Roblox has grown to host millions of user-generated games, and has roughly 89…

Recently, Open AI launched Computer-Using Agents, “an AI agent that can go on the web to perform tasks for you”. The first statement which they included explained the use of this fresh upgrade to ChatGPT. However this poses a question shall we just ditch Gen AI? Now that super agents are in the market, will Gen AI lose its significance.  On one hand people are still learning to adopt the initial phase of AI including Gen AI. On the other hand, the retail industry is utilizing AI agents for the benefit of their sales. As someone who has witnessed the…

As mobile usage steadily increases, smartphones are a key part of modern businesses. Small business owners and freelancers can benefit from knowing how to use cellphones to earn extra income in today’s mobile-centric world. Fortunately, there are more ways than ever to use just your phone to make money online. Here are 11 ideas to get you started. How to make money from your phone Launch an ecommerce store Take paid online surveys Sell items you already own Find odd jobs License photographs Engage in affiliate marketing Offer tutoring services Participate in user testing Start a YouTube channel Provide customer service…

Modern industry is made possible by products containing hazardous materials, from flammable liquids to corrosive substances. Some essential industrial items even contain radioactive materials. Common items like dry ice and battery-powered devices—such as laptops and mobile phones—are also subject to hazardous materials regulations.  Companies large and small handle dangerous goods shipping every single day, and your business can, too. Whether you ship hazardous materials to customers or to facilities owned by your company, you must abide by the handling and packaging requirements established by local, national, and international laws. Here’s a primer on shipping dangerous goods safely and efficiently. What…