Author: Dailyusastory

When measuring business success, two of the most important metrics are profitability and growth. They’re often framed as distinct goals—first you achieve a modest net operating profit, then reinvest your available capital to maximize growth, boosting profitability. The process then repeats. But what if you could steadily improve both at the same time? It’s a lofty goal with a fitting name: profitable growth.  Learn what profitable growth requires and discover proven growth strategies from Brad Charron, CEO of Aloha—a protein brand that saw a 289% increase in sales—and other successful brands. What is profitable growth? Profitable growth is a business…

We’ve been discussing the progress of AGI for quite a long time now. However we are almost forgetting the dark knight which actually makes a difference. In terms of our daily workflow, generating results and productivity, choosing the right LLM has become crucial right? Think about it after the launch of ChatGPT users unequivocally accepted it to be the biggest player in the AI landscape. Why wouldn’t you? It took Open AI’s  ChatGPT 5 days to reach 1 million users worldwide.  Recorded in Nov 2024 ChatGPT attracted approximately 464 million users each month. The large language model (LLMs) definitely has…

If you want to understand the value of brand updates, pull up some photos from your high school prom. Odds are that your style looks dated—and more importantly, it doesn’t feel like you anymore. Teal lamé was a solid choice once, but times have changed, and you’ve changed too. Businesses, much like prom attendees, also evolve. The most successful companies regularly update their brands as they grow and mature—and as markets (or fashions) change. Many business leaders structure this process using something known as a brand refresh. Here’s what a brand refresh is and how it can help your business…

If you have a LinkedIn presence for your business and want to leverage the platform to grow your following, the humble hashtag may be just what you need. By selecting a few targeted, relevant hashtags, users can discover and engage with your posts and page, ultimately leading them to your website. Here’s how to use LinkedIn hashtags to boost your #engagement and grow your #business. What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases written as one word without spaces after the pound (#) symbol. They’re used as tags and labels to categorize content on the platform, allowing users…

Chris Sherman joined the Duxbury, Massachusetts–based Island Creek Oysters team at 13, working at its neighboring general store. By 2009, when he was promoted to CEO, the company primarily sold directly to a handful of Boston-area restaurants and local distributors. But Chris saw more potential to scale the brand through ecommerce, innovative logistics, and careful brand building. Since then, he’s helped transform Island Creek Oysters from a small oyster farm into a premium seafood powerhouse that ships to 46 states.  Ahead, Chris shares how Island Creek Oysters took the ecommerce plunge, and continues to increase revenue.  Chris has been working…

Imagine you’re starting a custom handbag company and you’re ready to create your ecommerce website just in time for the holiday season. You recruit a couple of friends to serve as models and hire a professional photographer to shoot beautiful shots of your bags for the website. You want to find a secure place to store the images until you’re ready to upload photos to your site to showcase your collection. What you need is an image hosting site. Here’s more about how image hosting works and what to look for when choosing a hosting site. What is image hosting?…

There’s a lot of money to be made in the ecommerce market, but you’ll only claim your slice of it if you can attract people to your ecommerce store—and one way to do this is via search engine optimization. Business owners pursue an SEO strategy—via an in-house SEO specialist or by enlisting outside SEO agencies—because optimizing for search can mean more money for your business. The calculation is quite simple: Better search optimization equals more impressions, more visitors to your website, and more opportunities for selling services and products. Here’s a rundown of how the SEO industry helps businesses gain…

Let’s say you’re trying to start an ecommerce jewelry brand to capitalize on the success you’ve experienced selling handmade earrings at art fairs across the country. You already have a growing legion of followers on social media, where you’re known for your five main earring styles, each with different colorways and patterns. As you look to scale online, you begin building out a product line of handcrafted bracelets to cater to those who don’t wear earrings. This is a perfect example of determining your product mix. You too can employ tried-and-true strategies like product line expansion to help establish a…

AI’s Role in Modern Digital Marketing People are trying to figure out how to use AI for digital marketing, enabling more personalized and efficient strategies. Its growing impact allows businesses to understand and engage their audiences with a wide range of options. Leading the charge, digital marketing agencies are at the forefront of leveraging AI tools. They utilize machine learning and data analytics to optimize campaigns and drive measurable results for clients. Embracing AI for digital marketing is no longer optional but essential. By integrating advanced technologies, agencies can enhance their service offerings and deliver superior outcomes in a competitive…

It makes sense that things feel uncertain right now, especially for small businesses: Recent research found that 48% of small businesses think economic uncertainty will be challenging in 2025, while almost half (45%) believe it will be harder to get new customers next year.  Still, there is hope. The traditional ways of selling may no longer have the same impact, but there are plenty of consumers with their wallets out, ready to spend. So if you’re wondering whether now’s a good time to start a business, the answer is yes—even if you don’t have a ton of money.  As brands…