Author: Dailyusastory

It doesn’t matter if you think you’re providing a great service—it matters that your customers think so. Still, it’s hard to gather authentic, customer feedback and equally difficult to interpret it objectively.  If you let customers come to you, you’ll only hear from your happiest and angriest clients, and you’ll be tempted to focus on the extremes, too—particularly the negative ones. As a result, you’ll have a poor grasp of the opinions of people who don’t accurately represent your customer base. To solve this problem, you can use customer feedback tools to gather responses from a more representative sample of…

When you’ve built a backlog of great work, you might find that a written résumé just doesn’t do it justice. Whether you’re a graphic designer, an illustrator, a copywriter, or another type of creative, a portfolio website can help your work get the credit it deserves. By combining text with multimedia elements (e.g., video, illustration, photography), portfolio websites allow you to establish a personal brand identity through both visual and narrative storytelling. Your portfolio website can help you stand out in a number of different ways—from highlighting your accomplishments in job applications to showing prospective clients the types of work…

You’ve launched your new business. You have a solid idea and a detailed business plan. Maybe your online store is already up and running, or you’re about to sign a lease for a brick-and-mortar shop. Congrats! Now you might be wondering about the official steps to keep your business moving forward. Who do you pay the sales taxes you’re collecting? Which governing body do you need to register with? Do you need to register at all? The answers largely depend on your business type, structure, and tax liabilities. This guide will help you identify the kinds of businesses that need…

Your logo is more than just a collection of symbols, letters, and colors. It’s the face of your brand—the first thing customers recognize about your business. A great logo can drive your company’s success, while a poorly designed one might limit your marketing and sales efforts. For new business owners, investing in a professionally designed logo might not be feasible. Fortunately, you have other options that don’t involve designing a logo from scratch. Online logo makers offer affordable—and sometimes free—alternatives. Let’s check out some of the best logo makers available to help you create a memorable brand identity. 9 Best…

Estimated read time: 7 minutes, 40 seconds It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. Once a single Black Friday shopping day, deals expanded to encompass the following Cyber Monday, with the entire weekend now referred to as Cyber Weekend. And between the Cyber Weekend halo effect, major global holidays, and end-of-year budget spends, sales in November and Q4 are stronger than other times of the year. That creates a lot of opportunity for your SaaS…

One of the biggest challenges in starting a business is figuring out how to set yourself apart from the competition. If you’re selling a popular, widely available product, you can be sure that demand is high. But with high demand comes a saturated market and more established players. Alternatively, you might have a completely original product⁠—something no other company is providing. In that case, standing out may be easier—but how can you be sure there’s a high enough product demand to sustain your business? Balancing these factors is tricky, but it gets easier when you start with a unique business…

A background removal tool is key to creating polished, high-quality images, whether for your website or social media campaigns.  Removing an image’s background provides benefits including easy integration across sales channels, increased attention to your product, and improved image optimization for SEO.  If you’re handling branding design tasks, there may be more tools available to remove image backgrounds than you realize. Sure, there’s Photoshop, but it’s not the only option. There are also free photo editors, as well as more scalable AI business tools to get the job done faster. Below, we’ll look at some of the best tools for…

Every new business owner should be aware of this ecommerce myth: It’s common to think that showcasing the best products, a well-designed website, and captivating product photography are all one needs to make a sale. While that’s all important, it doesn’t account for a key step in launching a new business or product line: pre-launch marketing campaigns. In order to find success with your launch, you first need to identify your target audience and drive traffic from them to your store. It’s best practice to start this process of driving traffic and cultivating relationships with prospective customers before you even…

We publish a rundown each week of new products from companies offering services to ecommerce merchants. This installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants Apple expands Business Connect for online businesses. Businesses of all sizes, even those without a brick-and-mortar presence, can now manage how they appear to Apple users using Business Connect. Verified businesses can create a consistent brand and location presence across Apple apps that customers use daily, including Maps, Wallet, and Mail. Through Business…

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.