Author: Dailyusastory

Hope may fuel dreams, but it’s not a strategy. When it comes to marketing, many entrepreneurs take the spray-and-pray approach—trying everything and hoping something works.  “I wouldn’t bet on hope,” says Brad Charron, the CEO of Aloha, who helped turn the struggling company into a thriving business. “I’m betting on experience, smarts, rigor, and trying to do the best thing.” To make effective, informed decisions, you need data—even if you’re not running a $100 million business like Aloha (yet). Here are the best web analytics tools to leverage data and scale your business. What are web analytics tools? Web analytics…

What do YouTube, Google Maps, X, Spotify, and OpenWeatherMap have in common? You can embed their content outside their native habitats. This is possible thanks to application programming interfaces (APIs). APIs are, effectively, the means of communication between two types of software—your website, for instance, and that Spotify playlist you want to embed. They provide wide public access to digital tools. However, much like a building with restricted access, you must limit to whom you grant permission to avoid misuse. That’s where API keys come in. What is an API key? An API key is a unique identifier that can…

Successful businesses make it easy for customers to find them. For your ecommerce business, that means paying close attention to how audiences engage with the internet and studying trends that impact the way people search online. One trend in search behavior: the rise of voice search. By implementing a few voice search optimization techniques, you can optimize your content for the search landscape of the future. Learn more about how to make your website more easily searchable with voice search optimization. What is voice search optimization? Voice search optimization is the process of improving your site’s performance for search queries…

More and more businesses are seeing the value of video. In 2023, 92% of marketers reported that video had given them a good return on investment (ROI)—the highest number since 2016. As video continues to heat up, many marketers embrace the video-first trend, prioritizing video content in their strategy and choosing video-first platforms like YouTube and TikTok. But video marketing is easier said than done, and video marketers may find themselves working as jacks-of-all-trades while creating video content. Trying to keep up can mean shooting both short-form and long-form videos, switching between vertical videos and horizontal ones, and optimizing for…

How do you create company swag that properly represents your brand and is exciting enough that those who get it will actually want to use it?  Coming up with great company swag ideas can be challenging. You have to consider your budget, the design itself, and the potential appeal to your employees. If you’re looking to up your swag game, check out these tips for creating the best swag, plus several company swag ideas to get you started. Why should you create company swag? Swag, or “stuff we all get,” includes any item a company has branded to promote itself.…

Let’s say you’re the proud owner of an ecommerce company selling gourmet coffee. Each month, you send your customers coffee from a different country—Jamaica one month, Costa Rica the next, and Ethiopia after that. You bill their credit cards or withdraw directly from their checking accounts.Before you opened your subscription business, you had to do plenty of legwork first. One task was setting up a subscription billing system that would do most of the work automatically. With subscription billing, you can charge customers regularly for goods or services they want consistently—setting you up for regular incoming revenue. Here are the…

In late 2003, presidential candidate Howard Dean was a front-runner for the Democratic nomination, enjoying grassroots popularity and left-wing support for his opposition to the Iraq war. And then, in a campaign speech, the former Vermont governor let out a high-pitched scream. The “Dean scream” aired 633 times over the next four days, and the Dean campaign collapsed shortly after. Analysts are hesitant to claim causation, but it’s never a good thing when your media blunder has its own Wikipedia page. Media coverage can make and destroy politicians, and it can do the same for businesses. Thankfully, you can use…

Your next customer likely belongs to a digital community—more than three-quarters of global internet users participate in online forums, blogs, and vlogs. It’s easy to understand why. By participating in online communities, users engage in lively group discussions, share interest-specific content, and interact meaningfully with people from across the globe. If you run a business and are looking to tap into that organic enthusiasm, it may be time to focus your content strategy on building and nurturing these communities. It takes work to foster a community around your brand, but in the long run, it’s worth it to stay on…

Imagine getting to tell your story to millions of people online. When you go viral, you have the chance to do just that. Going viral on Instagram can help you expose your brand to the platform’s roughly two billion monthly users. One viral post can potentially generate more interest, sales, and brand recognition than hundreds of paid ads. Artem Kuzmichev and Richard Mabley are no strangers to social media fame. Their business, Transformer Table, launched off the back of a viral video in 2016 that garnered more than five million views on Facebook in a week—organically. Then, in 2022, they…

When a customer on your online store has a quick question about, say, shoe sizing or rush shipping, they want easy access to an answer. A pleasant chat with a live customer service rep can leave a positive impression.  Using a live chat app is a smart way to mitigate common customer pain points and provide an easy communication option. Boost customer satisfaction, reduce cart abandonment, and provide instant responses for a minimal monetary cost with one of the top chat apps.  Top live chat apps for ecommerce The best live chat software provides effective chat support tools that save…