Author: Dailyusastory

With over a billion active monthly users and a highly engaged community, it’s no surprise that businesses turn to Instagram for advertising.In this blog post, we’ll dive into everything you need to know about advertising on Instagram and how it can benefit your online store. So grab a cup of coffee and get ready to elevate your Instagram advertising strategy with these tips!How Do You Promote a Business on Instagram?There are a few different ways to promote your business on Instagram. What you should choose depends on your goals and budget. Some options include:Free vs. Paid Promotion on InstagramIs it worth advertising on Instagram? The answer depends on how fast you need your results.You can promote your Instagram profile organically, meaning you acquire an audience without the help of paid campaigns. This…

In today’s market, it is virtually impossible to have a sound digital marketing strategy without the right video ads. And the ad spend statistics back this up.  According to an IAB report, video ad spend is growing nearly 80% faster than media is overall — with the share of ad spend shifting by almost 20 percentage points from linear TV to digital video. But to capitalize on the power of product video advertising, you need an advanced approach adapted and optimized for each channel. The bottom line is that video marketing performance can significantly differ across platforms due to varying…

Seeking passive and semi-passive income sources that don’t require a huge investment or a whole lot of inventory?Consider authoring and/or publishing in-demand products such as low-content books, planners, journals, puzzles, trackers, and calendars.As an author, you can be a course creator, developing training resources to be offered for sale and/or monetized via affiliate marketing.As a publisher, you can produce printables and print-on-demand materials for sale on your own site, or on Etsy, Amazon, or other third-party platforms. Or use them as free opt-ins for list building.Already an author and/or publisher? Whether you’re a newbie or a seasoned pro, you can always benefit from helpful…

Your first email to a supplier or manufacturer lays the groundwork for strong relationships with your small business distributor. It is all about making a good first impression and showing you are serious about working with them. But how do you do that?Delve into this article on contacting suppliers that align with your business model. As a bonus, we’ll share a prompt you can use in your preferred AI text-generation tool to craft a professional email that will get a response.Quick Answer to Contacting Small Business DistributorsTL;DR? Here’s a quick summary of the key points.Suppliers are business owners too, seeking more sales, less risk, and reliable payments, just like you. The risk appetite for suppliers depends on four things: The size of the order in dollar terms The past relationship…

Expanding your eCommerce sales beyond your brand’s own web site is a big decision. Online marketplaces represent a huge opportunity to reach a much larger addressable market and grow revenues, but it’s important to choose carefully. For luxury fashion retailers, for instance, the best way to ensure near-term return on investment (ROI) is to identify online marketplaces that: Specialize in clothing, footwear and accessories, where consumers are actively browsing for products like yours. Has established a proven track record in driving traffic and engagement with consumers Offers partnership programs with reasonable terms and enticing seller benefits. Asos and Zalando: Two…

 Yes, it’s true. The USA has recently approved a legislation creating a law which bans TikTok (a Bytedance owned social/entertainment platform). This law was approved by Senate back in March and escalated to Congress in April, at which point, President Joe Biden signed the bill to approve the law to come into effect but not be enforced prior to the 2024 US re-election, which occurs on November, 5th 2024.Can I still use TikTok?Yes, for now. Essentially, until the 2024 US re-election (and even beyond), TikTok will remain active in the USA for you to use as you normally do, be…

OpenAI has taken a significant leap forward in artificial intelligence with the introduction of GPT-4o during its Spring Update event. This new flagship model marks a major advancement towards more natural human-computer interaction, capable of processing and generating outputs across audio, video, and text formats. Let’s dive into the key improvements of the model: Multimodal capabilities: Unlike its predecessor GPT-4, GPT-4o is natively multimodal. It can accept input in any combination of text, audio, and image and generate corresponding outputs in the same formats. Faster and more intelligent: GPT-4o retains GPT-4-level intelligence but operates significantly faster. It can respond to…

In the bustling world of digital marketing, understanding the effectiveness of each promotional campaign you run is not just important — it’s absolutely non-negotiable. That’s where UTM tags come into play, turning guesswork into precise, actionable insights.If you’re looking to improve your marketing strategy, stick around as we guide you through the ins and outs of using UTM tags to track the success of your marketing efforts like a pro. Especially if you’re navigating the vibrant seas of ecommerce with platforms like Ecwid, this is one article you can’t afford to miss!Introduction to UTM TagsWhat are UTM tags? Think of them as your marketing campaigns’ fingerprints.The abbreviation stands for Urchin Tracking Module, and it’s a simple yet powerful way to track the performance of your website links. UTM tags are snippets of code…

ShopifyStrengthsLower Total Cost of Ownership:Shopify Plus shines with its notably lower total cost of ownership compared to platforms such as Salesforce Commerce Cloud. This affordability is appealing to businesses looking to reduce initial investments and ongoing operational costs.Lower Technical and Maintenance Overheads:The platform’s easy-to-use interface and simplified maintenance procedures reduce merchants’ technical and maintenance burdens. This, in turn, frees up resources that can be allocated towards essential activities like marketing, sales, and improving customer experiences.Unrivaled Agility:Shopify Plus offers unmatched agility, empowering merchants to quickly introduce new features, optimize the front-end, and adapt to evolving market trends. This agility is essential…

Shopify Strengths Lower Total Cost of Ownership:Shopify Plus shines with its notably lower total cost of ownership compared to platforms such as Salesforce Commerce Cloud. This affordability is appealing to businesses looking to reduce initial investments and ongoing operational costs. Lower Technical and Maintenance Overheads:The platform’s easy-to-use interface and simplified maintenance procedures reduce merchants’ technical and maintenance burdens. This, in turn, frees up resources that can be allocated towards essential activities like marketing, sales, and improving customer experiences. Unrivaled Agility:Shopify Plus offers unmatched agility, empowering merchants to quickly introduce new features, optimize the front-end, and adapt to evolving market trends.…