Author: Dailyusastory

Google Discover has become a reliable traffic source for some publications. Last week, Google launched a core update to Discover in the U.S., with the global rollout coming. Google’s Search Central blog has included “Get on Discover” guidelines since 2019, explaining its content quality requirements and traffic recovery strategies. Google revised the guidelines last week, alongside the core update. Some requirements have not changed: Titles and headlines must clearly “capture the essence of the content.” Include “compelling, high-quality images,” especially those 1,200 pixels wide. Address “current interests [that] tells a story well, or provides unique insights.” Yet two requirements —…

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Performance Max campaigns are a priority for Google Ads and thus for advertisers. Here are three new features for the Performance Max campaign type. Experiments Experiments are a great feature of the Ads platform. For example, you can run a bid strategy experiment wherein the “control” bids toward a cost-per-lead target (CPL) and the “treatment” toward return-on-ad-sales (ROAS). The ability to run Performance Max experiments is new and very helpful. There are three types. Advertisers can test a control setting against: Another campaign type (Shopping, Search, or Display), Final URL expansion, Uplift of including Performance Max in other campaign types.…

Whether you’re looking for basic principles, deep dives, or inside info from top marketers, these hand-picked books will help you understand what motivates today’s buyers and drives marketing results. Applied Consumer Psychology: How to Use Psychological Insights in Marketing Applied Consumer Psychology by Gareth J. Harvey This encyclopedic text by a leading executive and former academic addresses consumer attention, motivation, and personality in marketing and copywriting. Reviewers call the book “a must-read for anyone serious about marketing,” saying it deserves “a permanent place on every marketer’s bookshelf” and offers “practical insights that marketers can apply immediately.” Click Here: The Art…

Phillip Jackson’s media company, Future Commerce, focuses on trends and developments in business. The company surveyed U.S. shoppers during the 2025 holiday season. He says one insight stood out: when AI recommends a product, 77% of respondents leave the platform to buy on the brand’s site. Phillip first appeared on the podcast in early 2024. In this our latest conversation, he addressed the downsides of optimized ecommerce sites, the outlook of traditional search, and, yes, the rise of autonomous shopping agents. The entire audio of our conversation is embedded below. The transcript is edited for length and clarity. Eric Bandholz:…

This week’s rundown of new products and services for merchants includes rollouts for product imagery, agentic commerce, AEO and GEO analytics, logistics tools, deferred payments, omnichannel platforms, automated operations, and tariff refunds. Got an ecommerce product release? Email updates@practicalecommerce.com. New Tools for Merchants Yolando launches competitive intelligence platform. Yolando, an intelligence and generative engine optimization platform, has launched with $8.5 million from Drive Capital. The platform helps companies understand how they appear in AI-generated responses and take action to improve visibility. Yolando says it combines continuous competitor monitoring, strategic recommendations, and on-brand content generation, giving marketing teams visibility into where…

Ecommerce merchants know the costs in time, revenue, and inventory of illicit chargebacks. For many sellers, however, the damage starts with new accounts. Organized fraudsters may sign up hundreds of times, employing valid but fake email addresses. “Those fake accounts are being created for purposes like card testing with small-value transactions to see if the number is valid before attempting a bigger transaction,” said Diarmuid Thoma, the head of fraud and data strategy at AtData, an email verification and validation service. Chargebacks The primary risk to ecommerce shops comes from chargebacks. When a cardholder disputes a fraudulent transaction, the store…

Agentic shopping presents ecommerce marketers with a familiar problem in a new form. The promise is simple enough. AI agents act on behalf of shoppers to search, compare, select, and even purchase products. These agents will use a shopper’s preferences — stated and inferred — rather than browsing products from digital shelves. McKinsey & Company describes it this way: “Companies have spent decades refining consumer journeys, fine-tuning every click, scroll, and tap. But in the era of agentic commerce, the consumer no longer travels alone. Their digital proxies now navigate the commerce ecosystem.” 2 Targets Ecommerce marketers will target both…

Google released another Core Update to its search algorithm over the holidays. It was the most comprehensive update of 2025. Google changes its algorithm frequently. Some are more widespread than others. Unlike Spam Updates, Core Updates generally do not penalize but, instead, alter how the algorithm treats certain queries and their intent. For example, a Core Update may result in more “best of” listings (rather than product categories) in search results. Ecommerce sites may lose traffic, but not because of anything they’ve done, so no fix is required. Yet a Core Update may result in higher rankings for certain types…

Chris Harrison says it all started with a single pot on a stove. He and two high school buddies launched Liber & Co., a manufacturer of premium cocktail syrups, with that tiny test batch in 2011 in Austin, Texas. Fast forward to 2026, and batches are now in 1,500-gallon tanks and sold worldwide to restaurants, bars, and consumers. But the culture remains hands-on, do-it-yourself, and learn-by-doing. Chris first appeared on the podcast in 2022. In our recent conversation, he shared the company’s origins, sourcing tactics, growth plans, and more. Our entire audio is embedded below. The transcript is edited for…