Author: Dailyusastory

On a Monday morning, at breakfast, two salesmen are having a conversation over coffee. Productivity, growth, and customer experience are the primary topics that find their way toward AI in sales. However, after a few statements after each sip, they circle back again on those primary topics, but why? To look at the big picture, as there is a shift in technological development, there is a shift in sales too. The market has become complex, convenience has become a major factor affecting sales, and the importance of tools has grown essential. Recently, it was discovered that only 37% of sales…

Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster Tools and Search Console, and, voilà, Microsoft Copilot, Google Gemini, and even ChatGPT access and reference the content. But Clint Butler reminds us it’s not that simple. He says the problem is knowing which platform to optimize, as the tactics differ. And rarely do those platforms mention the source, much less link to it. Google, incredibly, uses one source to power AI Overviews but links to others in the citations. Clint is a decorated, 20-year military veteran who now runs Digtalteer, a prominent…

This “Ecommerce Conversations” episode continues my masterclass series on entrepreneurship. Last week I addressed tactics to increase ecommerce profits amid a slump for many businesses. This week I focus on branding. Most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company’s mission and purpose. My full audio narration is embedded below. The transcript is edited for clarity and length. Mission A founder’s outlook drives the brand. What does she or he want to achieve? For me, it’s freedom — creating my own path. If unsure,…

Global AI-enabled ad spend is projected to reach an impressive $370 billion USD. It indicates how the marketing landscape is experiencing a shift from AI involvement. Impressive numbers regarding AI investments are being recorded and the revolution isn’t just for tech giants anymore. AI is now accessible for agencies of all sizes since ChatGPT was introduced.  There is one more thing: Democratize AI is leveling the playing field, allowing smaller marketing firms to harness sophisticated capabilities once reserved for enterprises with massive budgets and technical teams. Now what is democratized AI? why we are discussing it, and how marketing agencies…

Ted Kubaitis once managed organic search for a retailer with 25,000 SKUs and 500 categories. He feared competing against Amazon for rankings until he realized most of its product pages had zero external links. Then an epiphany hit. “All it took was 25 backlinks,” he told me. Ted is now the founder of SEO Tool Lab, a prominent agency and software provider, and the host of “SEO Fight Club,” a YouTube show. He and I spoke last month at a conference. I asked him about today’s SERPs, keyword priorities, content marketing, and, yes, competing against ecommerce giants. The entire audio…

Product descriptions have always been a vital ecommerce selling tool. But crafting unique and persuasive copy is challenging. So almost a decade ago, I wrote what has become one of my favorite articles, “How to ‘Manufacture’ Product Descriptions for Ecommerce.” The piece describes a composition process and, ultimately, produces this description for a soup spoon: Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. You…

We publish a weekly roundup of new products and services for ecommerce merchants. This installment covers international expansion, Amazon selling, Shopify themes, customer support, payments, shipping, and B2B solutions. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants eBrands raises €7.5 million to help consumer brands grow internationally with AI. eBrands, the Nordic export platform, has secured €7.5 million ($8.2 million) in equity funding, bringing its total raised to €50 million. The funds will support Apollo, eBrands’ AI tool that helps brands enter 60 markets without local infrastructure or heavy investment. The platform streamlines supply chain, sales, finance,…

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I’ve addressed the benefits of Google Ads scripts to automate aspects of account management. Producing custom scripts is now much easier with generative AI platforms. Scripts can go beyond automation to solve problems. For example, it’s not always evident when an account stops serving ads. The payment method may fail, or Google could reject them. The “Account Down” script runs hourly and sends an email when an account hasn’t seen an impression in a designated period. I’ve struggled with campaigns that set a higher target cost per acquisition than the budget. It’s not always obvious. A budget might be $500,…

Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro. Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 sq. ft. manufacturing facility. Brandon and I recently spoke. He shared the company’s origins, culture, “drop” selling, and more. Our entire audio is embedded below. The transcript is edited for length and clarity. Eric…