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Google’s new AI Mode highlights the dramatic changes in organic search. AI answers often eliminate the need to click, though users wanting more details must search unlinked brand names separately. The result is massive shifts in optimizing for search engines: Traffic is no longer a key ecommerce performance indicator, as many shoppers will make purchase decisions without clicking. Optimizing for brand-name search is increasingly important because consumers often query a brand or product name, as AI answers don’t usually link to them. Business owners are understandably concerned and unsure how to adjust SEO. Here’s my overview. Position Products Generative AI…

Sally Wilson is a lawyer turned craft entrepreneur. She’s also an involved mother who shares her business and passions with two kids. She says being a great mom doesn’t mean sacrificing who you are. Sally launched Caterpillar Cross Stitch a decade ago from her home in England. Fast forward to 2025, and her company has 12 employees, selling cross-stitch supplies, courses, and events to customers worldwide. In our recent conversation, she addressed early struggles, leadership lessons, global selling, and yes, raising kids. Our entire audio is embedded below. The transcript is condensed and edited for clarity. Eric Bandholz: Tell us…

Last week Shopify released “Editions,” its semi-annual platform update, with a slew of AI-fueled tools to ease launching, operating, and scaling a store. For more than a decade, ecommerce platforms have competed on extensibility. The best solutions were often the most customizable and adaptable, with open APIs, app marketplaces, and flexible themes. Extensibility Shopify has thrived because of extensibility, the ability to tailor seemingly endless storefronts — from local boutiques to billion-dollar direct-to-consumer brands. This flexibility has paid off for merchants, too. The combined sales of all U.S.-based Shopify merchants trail only Amazon among all nationwide retailers, ahead of eBay…

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As a kid, Brett Curry was fascinated by TV commercials. Now the owner of OMG Commerce, an ecommerce marketing agency, he says YouTube ads are similar. “A good TV ad often makes a good YouTube ad,” he told me. I asked for details. What’s a good YouTube ad strategy for ecommerce? How much should an advertiser spend? Which products work the best? Brett addressed those questions and more in our recent conversation. Our entire audio is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Give us a rundown of what you do. Brett Curry: I’m the…

A superior shopping and post-purchase experience may be the best way to retain ecommerce customers. Here are nine books that offer ideas, inspiration, and tips for achieving customer-service excellence. The AI Revolution in Customer Service and Support AI Revolution in Customer Service by Ross Smith, Emily McKeon, Mayte Cubino The authors, who have worked at Microsoft, aim to help experienced customer experience professionals understand AI (and its human and ethical aspects) and learn how to apply it to improve service and support. The Art of Seducing Your Customers Art of Seducing Your Customers by John Boccuzzi Jr. Boccuzzi, a retail…

A combination of fear and necessity may create a renaissance of sorts for brand marketing. Many retail and direct-to-consumer companies that have essentially ignored branding now worry that generative AI is merging their advertising and marketing copy into a single, industry-wide sameness. Yet these businesses also recognize genAI’s importance. Source of the Fear Consider the decline of regional accents in America. Years ago, such accents were common. Texans had a drawl. Georgians sounded Southern. Bostonians didn’t pronounce the letter “r.” The accents still exist to some degree, but multiple studies attribute their decline to mass media and improved transportation. The…

We publish a rundown each week of new products from companies offering services to ecommerce merchants. This installment includes updates on AI-powered site-search, shopping assistants, product listings, merchant financing, point-of-sale solutions, cross-border transactions, and warehouse automation. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants Miva expands ecommerce platform with AI search infrastructure and no-code tools. Miva, an ecommerce software and service provider, has launched Miva 10.12, introducing tools to help ecommerce teams move faster and scale. The update adds platform infrastructure for Vexture, Miva’s AI-powered search engine that uses vector-based technology to interpret shopper intent. Merchants can…

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