Author: Dailyusastory

Backlinks remain essential for organic search visibility, yet link-building opportunities are increasingly rare. Most tactics are either risky or ineffective. Those that work well — digital public relations, direct outreach — are often too expensive or time-consuming for small and medium-sized businesses. But one link-building method is both inexpensive and effective: being quoted in online publications as an expert. This method produces backlinks and builds topical authority. The tactic is “entity-driven” because it helps the quoted expert become an “entity,” i.e., a brand. Traditionally, the tactic involved laborious manual outreach to editors and writers offering expertise for articles. There are…

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Mehtab Bhogal is the co-founder of Karta Ventures, a Canada-based acquirer of troubled ecommerce businesses. The firm seeks companies with “issues,” such as unpaid taxes, regulatory problems, and founder disputes. He says buying distressed companies is like salvaging a crashed car. “What are the parts worth?” he asks. Mehtab and I recently spoke. He addressed identifying hidden value, turnaround tactics, seller concerns, and more. The entire audio of our conversation is embedded below. The transcript is edited for clarity and length. Eric Bandholz: Give us a quick rundown. Mehtab Bhogal: I’m the co-founder of Karta Ventures. We invest in consumer…

Back in 2013, Dove’s “Real Beauty Sketches” campaign changed the game for brand storytelling in advertising.  The campaign’s goal was to tap into emotional insights and address societal issues. It showed how purpose-driven advertising can spark meaningful conversations and build deeper connections with audiences around the world. Fast forward to 2025, and we’re seeing something bigger than Dove’s campaign by a million miles. AI in ad agencies is helping founders slash the time and budget spent on creating marketing materials. From ideation to copywriting, design, and testing, it’s reshaping how agencies work. With AI on an upward trajectory, it’s projected…

When choosing an online casino, safety and trustworthiness are paramount concerns for players. The platform casino-r2pbet.co.uk has drawn attention recently, prompting many to ask whether R2pbet Casino is a reliable destination for online gambling. This article provides an in-depth analysis of R2pbet Casino’s security, licensing, and user experience to help prospective players make an informed decision. Licensing and Regulation One of the primary indicators of a trustworthy gambling platform is proper licensing. R2pbet Casino operates under a valid gambling licence issued by a recognised regulatory authority. This ensures compliance with strict standards regarding fair play, responsible gambling, and financial transparency.…

Seven new and upcoming books offer practical advice on bold marketing, global branding, and growing from a startup to a multi-million-dollar company, including honest portrayals of lessons learned by brilliant business leaders. Courageous Marketing: The B2B Marketer’s Playbook for Career Success Courageous Marketing by Udi Ledergor Author Udi Ledergor is the chief evangelist and former CMO at Gong, an AI SaaS platform to monitor sales decisions that has grown to a $7 billion valuation in just 10 years. His just-published book advocates making bold and risky moves to grab attention and create loyal fans. It garnered blurbs from prominent authors…

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Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from the halcyon days a decade ago when affiliate-based creators could generate 5x returns. Influencer marketing circa 2025, according to Josh, is a long-term play. Success depends on quality products, engaged creator audiences, and content that supports multiple channels. In our recent conversation (his second on the podcast), he and I discussed the essentials for scalable, high-performing influencer programs. Our entire audio is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Tell us about yourself. Josh Durham:…

YouGov is a U.K.-based research and analytics firm operating in Europe, North America, the Middle East, and Asia-Pacific. A recent YouGov survey (PDF) explores public opinion on tariffs across Western Europe. YouGov surveyed 9,455 adults in March 2025 in the U.K. (2,155), France (1,002), Germany (2,196), Denmark (999), Sweden (1,011), Spain (1,061), and Italy (1,031). The survey consisted of four questions, starting with, “If the U.S. were to place tariffs on E.U. goods imported to the U.S., would you support or oppose the E.U. responding by placing tariffs on American goods imported to the E.U.?” Most respondents back retaliatory tariffs,…