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SMS marketing is one of the most effective ways to communicate with customers, boasting high engagement and conversion rates. It’s also more cost-efficient and personal than many other marketing channels, nurturing stronger customer relationships without draining your budget. This blog post will guide you through the basics of SMS marketing, with some best practices and examples to help you build an effective SMS marketing program. What is SMS marketing? Short message service (SMS) marketing uses text messages to build relationships with customers and communicate promotional information. The goals of SMS marketing include generating leads, persuading recipients to click a link,…
Social media has long been part of every business’s marketing strategy. Each has its own benefits, depending on your brand, audience, and goals. Instagram in particular is an ideal social media platform for gaining brand awareness—but with a business account, you can do so much more. Users increasingly turn to Instagram and other social networks for product and brand discovery. Instagram is no longer a place to scroll idly past beautiful imagery—it’s a powerful tool for surfacing products to eager buyers. Ahead, learn how to set up an Instagram business account, choose the right account type for your brand, and leverage features to…
While S corps and C corps may sound similar, there are key differences in how these two entity types are formed, as well as their tax benefits, stock structures, and operational requirements. What is an S corp? An S corporation (S corp) is a legal entity with a special tax designation defined by its pass-through tax status. By electing to be taxed under Subchapter S of the United States Internal Revenue Code, S corps can avoid paying corporate income taxes. Instead, they pass all business income, losses, deductions, and credits through to shareholders for federal tax purposes. Shareholders then report…
Facebook and Instagram are key sales channels for small businesses. Advertising on social media gives you the ability to reach potential customers with a small budget and turn browsers into buyers. Opening the Meta Ads Manager for the first time can be overwhelming. You’ll find multiple dashboards, ad format options, and audience insight tools. Luckily, creating Facebook ads is not as complicated as it seems. Below, find out how to make ads using Ads Manager and manage successful campaigns. What is (Meta) Facebook Ads Manager? Ads Manager is a Meta’s platform for running ads across Facebook, Instagram, and other networks…
Microsoft has announced an energy deal to reopen the Three Mile Island nuclear power plant on the Susquehanna River near Harrisburg, Pennsylvania. Constellation Energy, the plant’s current owner, is now set to bring Unit 1 back online for Microsoft. That will involve investing $1.6 billion to restore the reactor by 2028. While details remain unknown, Microsoft reportedly offered to buy the plant’s output for 20 consecutive years. Three Mile Island is best known as the site of the most serious nuclear accident in US history. In 1979, a partial meltdown occurred in one of its reactors, sparking public fear and…
If you’re looking to start an online store right now, men’s clothing is a great niche to get into. For product sourcing, there’s a large variety of suppliers out there offering wholesale clothing for men at great prices. The challenge, of course, is to identify the best men’s clothing wholesalers for your store. Ahead, you’ll learn the specifics of starting a men’s clothing brand, discover where to find wholesale men’s clothing suppliers, and see 10 reliable men’s wholesale clothing suppliers and distributors to help you start. How to choose the right vendor for men’s wholesale clothing Choosing a men’s wholesale…
Despite launching internationally only in 2017, TikTok has become the authority on what’s hot in culture, politics, fashion, and beyond. TikTok is a force, growing rapidly year over year. As of 2024, there are nearly 108 million TikTok users in the United States. The short form video app has attracted a sizable Gen Z user base, and for entrepreneurs, that’s a lot of marketing potential. If you want to leverage TikTok’s massive user base in building your audience, here’s a look at the strategies of some of the social media platform’s top creators and marketers. Get tips on how to make…
If you’re aiming to increase earnings from your online content, implementing an affiliate marketing strategy can be a good idea. Amazon hosts one of the most popular affiliate marketing programs, occupying nearly half of the entire affiliate network market. With more than 900,000 affiliate partners, the Amazon Associates program helps content creators, publishers, and bloggers monetize their traffic. Research shows that Amazon is the first destination for most shoppers. With such a strong brand presence, sending people from your content to Amazon products could result in higher conversion rates. Ahead, learn how to become an Amazon Associate, featuring tips, steps,…
When you’re taking your first steps into the world of ecommerce, there’s a lot to learn. You might have great products, but do you know how to pack an order, help a frustrated customer, or create a marketing campaign? Etsy is appealing to makers because it comes with a built-in audience. You don’t need to design a website or know anything about attracting traffic. However, as your business grows, you may want to run your own online store. Having a store gives you more control over your customer experience, and allows you to create a memorable brand. For many sellers,…
With affiliate marketing, brands and content creators benefit from working together. Brands get access to the motivated audiences of bloggers, podcasters, magazines, and social media influencers. In return, creators make a commission on sales or referrals, providing a stable way to monetize their content. This guide explains how to become an affiliate marketer and make money by promoting products. Below, find tips from affiliate marketing experts and examples of popular affiliate programs. Looking to start an affiliate program? Here’s how to recruit and manage affiliates for your business. What is affiliate marketing? Affiliate marketing is a type of marketing where…
