Author: Dailyusastory

Uniform resource locators, better known as URLs, can sometimes be long and cumbersome. The addition of subfolders, long page titles, and tracking parameters can quickly add up, creating URLs that look like an unintelligible string of characters. A long URL can appear unprofessional or untrustworthy, plus there’s an increased chance of mistyping it. In certain contexts, a long URL could reduce your website’s number of visits.  Enter URL shorteners. These tools reduce the length of long URLs without affecting the original link’s information. Learn more about the benefits of short URLs, how to create them, and five top URL shorteners…

Picture this: You’re reviewing your business’s monthly production, sales, and profit. While analyzing the data, you consider how much to increase production next month to meet anticipated market demand.  This process, essential for optimizing business performance, is known as sales and operations planning. What is S&OP? Sales and operations planning (S&OP) is a management process that synchronizes various parts of a business toward the goal of matching future output with expected demand.  Although the focus is on sales and business operations, all teams and departments, including procurement, production, finance, marketing, sales, and human resources, have critical roles to play. This…

Video is a powerful marketing tool. It consistently ranks as the most engaging form of social content. However, short-form social media videos and ads can only tell so much story. They’re great for showing off your newest product, but they’re less effective for getting your audience to know your passionate lead designer or interviewing a leading sustainability expert. For that, you need something more expansive, like a vodcast. Read on to learn how to get started with vodcasting—and get a head start with insider insights from Jill Dunn, co-creator of the Breaking Beauty podcast. What is a vodcast? The term…

Imagine receiving a text message that your favorite online shop is hosting a pop-up event in your city. It comes at just the right time. You were in town and looking for something to do that weekend. That precise targeting is a result of location-based marketing. Using time and place data, businesses can respond to weather conditions, local events, and individual behavior patterns to serve customers the most fitting marketing material. Here’s how location-based marketing works. What is location-based marketing? Location-based marketing (LBM) uses online and mobile device data to target users based on location or location history, helping brands…

Marketing campaigns that use search ads, social media, and content marketing can be costly—and it takes trial and error to figure out which ones are worth it. But what if you only paid when an ad delivered actual sales? That’s the beauty of affiliate marketing, in which you partner with social media influencers, bloggers, or podcast hosts to promote your product. You create a unique link to your ecommerce store that the affiliate shares with their audience, and you pay a commission only when a customer clicks or buys.  “One of the best things about affiliate marketing is that it’s…

Your customers love your brand, from products to price. And yet you can’t help but wonder if you could be netting more sales. Perhaps the solution lies in showcasing customer feedback and testimonials—a little social proof to win over even more shoppers.  One of the best ways to do this is to share reviews that you’ve gotten with the general public. You can submit review requests to customers a la carte and self-publish them on your storereviews page. Or, perhaps more efficiently, you can leverage one of the many product review apps on the market. These apps can showcase your…

For generations, brick-and-mortar stores shaped how we shop, from corner markets to massive malls. The digital shopping revolution kicked off in the late 1990s, allowing shoppers to browse and buy from home. Customers would never think about retail the same way again. More and more, these two worlds blend as traditional stores set up online shops, use social media to boost sales, and embrace digital innovation from mobile apps to in-store touchscreens to data analytics. The digital era has led to plenty of fresh and impressive tech; machine learning, cloud computing, and artificial intelligence are just the latest additions to…

Before George Clooney became a famous Hollywood actor, he held several odd jobs, including a stint as a door-to-door insurance salesman. Door-to-door sales may have fallen out of fashion in recent decades, but other types of personal selling are still very much alive. Though Clooney told David Letterman that he wasn’t the best at it, there are plenty of success stories. Personal sales can be a great tool to add to your company’s sales strategies. If you run an ecommerce site, you know much of today’s marketing can be done from behind a computer monitor. However, there is still a…

Every manufacturer needs to balance the amount of raw materials on hand, the pipeline of goods in production, and its stockpile of products ready for sale. The trick is to keep your eye on the quantity and value of this last category, known as finished goods. Knowing your finished goods inventory will help you find your company’s sweet spot for on-hand inventory—propping up customer satisfaction and avoiding excessive storage costs. Let’s dive into finished goods, the benefits of tracking your finished goods inventory, and how to calculate the value of your finished goods. What are finished goods? Finished goods are…

Internet users know surfing the web or watching online video content goes hand in hand with advertising. After all, paid ad campaigns finance many internet businesses, from social media platforms to newspapers. One of the most prevalent types of online ads is display advertising, which can range from still images that mimic traditional advertising to those that incorporate interactive elements. What is display advertising? Display advertising is a form of digital advertising that places visual ads on websites, apps, or other digital platforms. It can take various forms, including banner ads, images, and videos. Typically, a user’s browsing history, demographics,…