Author: Dailyusastory

Even minor tweaks to your website can have major unintended consequences, tanking your conversion rate or creating a negative user experience. This is why great marketers don’t change websites and campaigns off hunches. They test each new element, comparing results against previous metrics to ensure all components work together. The most common testing method is A/B testing, or split testing, where you test two versions with one differentiating factor. But marketers can also benefit from multivariate testing, in which they test multiple elements simultaneously. Learn what multivariate testing is, its benefits and limitations, and how to run an effective multivariate…

In 1888, an American inventor named Thomas Adams introduced the first vending machines in New York City, selling his Tutti-Frutti chewing gum. Throughout the 20th century, new technologies emerged that allowed automatic vending machines to sell products like drinks and snacks. Today, the vending machine market expands far beyond chips and soda, with machines now featuring a variety of products at airports, office buildings, shops, parks, libraries, and gyms. For example, Benefit Cosmetics sells beauty products from vending machines in airports and shopping centers. As the vending machine market continues to thrive, entrepreneurs can explore ways to sell their products…

Making the leap into freelancing is both exciting and nerve-racking. Maybe you want to freelance as a side hustle or make freelancing your main source of income. Whichever route you choose, you’ll need a strategy to find clients.  For many freelancers, Fiverr is a practical platform for reaching prospective clients, landing a first gig, and making money. Learn what you can do to develop a new gig and earn money on Fiverr. What is Fiverr? Fiverr is an online marketplace that connects freelancers to businesses that need their services. The platform began in 2010 with a mission to change how…

Fixating on short-term goals can have unintended consequences. For example, you might be able to lose a few pounds quickly by not eating, but that approach could leave you nutrient-deficient. Taping over a leak in the roof certainly won’t prevent long-term water damage, and taking a high-paying, high-stress job could very well lead you to burnout.  We have to consider short-term versus long-term benefits in our day-to-day lives, and ecommerce businesses are no different. Luckily, business owners can put guardrail metrics in place to keep tabs on the bigger picture and prevent small downsides from spiraling into huge consequences. What…

Marc Barros, a three-time founder, says the hardest part of building a successful company is customer acquisition. “It’s not about perfecting your hardware or building a community; it’s about always asking how you can get the next customer.” His company, Moment, started out making and selling mobile photography gear. Now, a decade on, Moment is a marketplace catering to the entire creative journey, encompassing camera equipment, bags, lenses, online courses, and more. Here are some of Marc’s insights from a long career of finding the next customer.   Capture hearts, not minds In Marc’s first company, an action sports camera…

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Estimated read time: 8 minutes, 3 seconds Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. Foreign exchange rates, regulatory rules, payment systems, various bank accounts, establishing entities in different countries, and tax collection and remittance are just a few of the concerns you’ll need to stay on top of as your business expands into more countries and regions.  And typical payment service providers won’t help you with most of those concerns. Luckily, FastSpring isn’t just a payment service provider — we’re a merchant of record, which means you can outsource the entire…

In a fast-changing world, our youth face an uncertain future. School can only prepare them for so much, and today, young people are adding valuable real-world skills through their side interests. Some are even making money doing it. Between soccer practice and driving lessons, many teens also run successful businesses. They’re saving up for sneakers and college tuition. Others are even using their superpowers to make an impact on the world. Whatever their motivations, these young people are—sometimes unwittingly—also building foundations for their futures. This article guides young people, their parents, and their teachers through the benefits of youth entrepreneurship, ways…

Fall 2024 offers a bumper crop of new books aimed at helping ecommerce entrepreneurs and execs. Here are 10 books that provide practical advice for multiple aspects of selling online, from getting started to communicating with partners and customers to selling the company. Most are available in print, digital, and audio. Books for Fall 2024 How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business by Anaita Sarkar How to Sell Anything Online Serial entrepreneur Sarkar offers tips and insights that cover all aspects of online selling — content and influencer marketing, search and social media…

Imagine you own a small business that invents an original product. If a copycat comes along and undercuts you, all your hard work goes down the drain and you probably won’t bother trying to invent anything else. Intellectual property law—and patent law in particular—can protect you and mean the difference between profit and a wipeout. Learn more about the most common kind of patent, the utility patent, what it covers, and what you need to do to obtain one. What is a utility patent? Utility patents, sometimes known as patents for inventions, are the most common type of patent in…