Author: Dailyusastory

Fixating on short-term goals can have unintended consequences. For example, you might be able to lose a few pounds quickly by not eating, but that approach could leave you nutrient-deficient. Taping over a leak in the roof certainly won’t prevent long-term water damage, and taking a high-paying, high-stress job could very well lead you to burnout.  We have to consider short-term versus long-term benefits in our day-to-day lives, and ecommerce businesses are no different. Luckily, business owners can put guardrail metrics in place to keep tabs on the bigger picture and prevent small downsides from spiraling into huge consequences. What…

Marc Barros, a three-time founder, says the hardest part of building a successful company is customer acquisition. “It’s not about perfecting your hardware or building a community; it’s about always asking how you can get the next customer.” His company, Moment, started out making and selling mobile photography gear. Now, a decade on, Moment is a marketplace catering to the entire creative journey, encompassing camera equipment, bags, lenses, online courses, and more. Here are some of Marc’s insights from a long career of finding the next customer.   Capture hearts, not minds In Marc’s first company, an action sports camera…

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Estimated read time: 8 minutes, 3 seconds Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. Foreign exchange rates, regulatory rules, payment systems, various bank accounts, establishing entities in different countries, and tax collection and remittance are just a few of the concerns you’ll need to stay on top of as your business expands into more countries and regions.  And typical payment service providers won’t help you with most of those concerns. Luckily, FastSpring isn’t just a payment service provider — we’re a merchant of record, which means you can outsource the entire…

In a fast-changing world, our youth face an uncertain future. School can only prepare them for so much, and today, young people are adding valuable real-world skills through their side interests. Some are even making money doing it. Between soccer practice and driving lessons, many teens also run successful businesses. They’re saving up for sneakers and college tuition. Others are even using their superpowers to make an impact on the world. Whatever their motivations, these young people are—sometimes unwittingly—also building foundations for their futures. This article guides young people, their parents, and their teachers through the benefits of youth entrepreneurship, ways…

Fall 2024 offers a bumper crop of new books aimed at helping ecommerce entrepreneurs and execs. Here are 10 books that provide practical advice for multiple aspects of selling online, from getting started to communicating with partners and customers to selling the company. Most are available in print, digital, and audio. Books for Fall 2024 How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business by Anaita Sarkar How to Sell Anything Online Serial entrepreneur Sarkar offers tips and insights that cover all aspects of online selling — content and influencer marketing, search and social media…

Imagine you own a small business that invents an original product. If a copycat comes along and undercuts you, all your hard work goes down the drain and you probably won’t bother trying to invent anything else. Intellectual property law—and patent law in particular—can protect you and mean the difference between profit and a wipeout. Learn more about the most common kind of patent, the utility patent, what it covers, and what you need to do to obtain one. What is a utility patent? Utility patents, sometimes known as patents for inventions, are the most common type of patent in…

After years of legwork, you’ve finally developed the perfect product—but you’re not done yet. Even the greatest products don’t sell themselves. To woo investors with a brave new idea or convince your target audience to click Buy Now, develop stellar product presentation skills and seal the deal. Let’s take a look at what a product presentation is, what a product presentation aims to accomplish, and how to create product presentations that push your product across the finish line. What is a product presentation? A product presentation is the process of sharing your product with an audience—typically existing or potential customers,…

In the Pacific Ocean, there’s a floating heap of garbage twice the size of Texas called the Great Pacific Garbage Patch. It sounds like a solid island you can stand on, but that’s not quite right. Instead, pieces of plastic smaller than your fingernails float throughout the water column to form a sort of garbage soup. Most of these pieces are microplastics—tiny, broken-down debris left by bags, bottles, straws, caps, and other plastic goods. Plastic is relatively cheap and durable, which explains why it’s everywhere in our supply chain—from utensils to shock absorption devices that protect electronics during shipping. While…

Every day, brands reach out to consumers to forge connections. An athleisure brand might email its subscribers with a 25% off promotion code. A cosmetics company could post a TikTok video demonstrating a dramatic makeup transformation to promote its latest matte eyeshadow collection. An affordable furniture retailer might post an article with tips for small-space living, highlighting how its multifunctional pieces offer clever storage solutions. These are all examples of how consumer marketing aims to speak directly to buyers and nudge them toward a sale. Learn about the benefits of consumer marketing and explore examples from brands that have put…