Author: Dailyusastory

Can you put a price on relationships? If you’re a company, you can—and doing so can make those relationships (in this case, the one between brand and customer) even stronger. That value is known as customer equity, a quantitative metric that can help you understand how each stage in the customer journey translates to financial profit. Learn how to calculate customer equity and how to improve it over time. What is customer equity? Customer equity is a useful metric that reflects the estimated total value of the business-customer relationship. If a single customer’s potential is measured by customer lifetime value…

Sara Mote and I founded MOTE agency in 2014. We specialize in ecommerce, providing refined design, cutting-edge engineering, and the highest order of service to an ever-changing marketplace. In my career as a web developer I’ve fostered an appetite for innovation and a focus on crafting websites for brands that want to cultivate enduring relationships with their audiences. Here are some insights gleaned from my 26 years of experience. The early stages of web design are a bit like drawing a map: You start by arranging your content, noting features you might want to include, and then figure out how…

Whether you are a marketer or entrepreneur, it’s a good practice to keep an eye on digital marketing statistics across various marketing channels. This allows you to tap into trends, forecast growth, and refine your business’s marketing tactics for maximum impact. From search engine optimization to email marketing statistics, the right data can give you the clarity you need to stay competitive in the marketing world. Here are some of the most relevant statistics across marketing channels—including social media, SEO, PPC, and more. Use these statistics as North Stars as you monitor relevant KPIs and optimize your digital marketing efforts.…

In architecture, pillars provide reliable, essential support to a structure. Content pillars can play a similar role in your content marketing efforts, providing a strategic framework for years to come. A content pillar strategy can also ensure consistency in your messaging, make content creation more efficient, and better engage your target audience. Here’s more about content pillars and how to apply them to your content strategy across multiple channels. What is a content pillar? A content pillar is a key theme or topic that guides the content you create for your brand’s social media channels, blogs, and emails. Often called…

Picture this scenario: You run a growing pet supply subscription box business. You maintain a monthly blog on your website, post to your brand’s social media accounts twice a week, and send a monthly newsletter to your subscribers. But writing articles, social posts, and newsletters eats up the time you need to run your business. Curating relevant content as part of your content marketing strategy can help ease the burden. When used to supplement your business’s content program, it can save you time and money, keep your target audience engaged, and build customer trust. What is content curation? Content curation…

If you’re shopping for a dress shirt at a high-end retailer, you might be tempted to buy a bundle that includes a matching tie, pocket square, and cufflinks—after all, why not get everything you need at once? By offering this bundle, the brand is trying to increase its average transaction value, and it convinced you to spend a little more than you intended.  Here is how to calculate ATV for your own company, as well as strategies for growing your revenue per transaction.  What is average transaction value? Average transaction value (ATV) is the amount a customer spends in a…

For years, the gaming industry seemed like an unstoppable juggernaut, with revenues rising to stratospheric heights on the backs of ever-more-immersive titles and the explosion of mobile gaming.  However, as we enter the mid-2020s, there are growing signs that the industry is reaching a plateau. After the pandemic-fueled boom of 2020 and 2021, global gaming revenues dipped in 2022. That contraction gave way to tepid growth of just 0.5% in 2023, bringing the worldwide gaming market to around $184 billion, according to data from Newzoo.  While still an impressive figure, it’s a far cry from the double-digit percentage growth the…

Scaling down a business is not as fun as scaling up. The issues might be similar, but the process is different. The last two years have been tough for Beardbrand, my D2C men’s grooming company. I’ve described our challenges repeatedly in this podcast in the hopes of helping other merchants. I’ve covered our just concluded ADA lawsuit, persevering amid declining sales, resetting the business, and more. In this week’s episode, I address Beardbrand’s recent experience of changing 3PLs — third-party logistics providers. I review it in full in the embedded audio below. The transcript is edited for clarity and length.…

You’ve probably heard companies say, “Our people are our greatest asset.” It’s a common phrase in the business world, but some employers really take it to heart more than others. One way to show that commitment is by having a strong human resources (HR) department. An HR department handles everything from hiring new employees to managing compensation and addressing employee concerns. Let’s take a closer look at what human resources is all about and the important role an HR department plays in employee relations. What is human resources (HR)? Human resources (HR) is a collective term for the workforce or…

When managing the financial side of an online business, there’s a lot to learn. Your company’s balance sheet is a complex list of financial lingo. Luckily, a “fixed asset” is a highly important term that’s easy to grasp. Fixed assets are essential to virtually every kind of business—if you’re running a small to midsize business, you probably have at least one. They play a pivotal role in accounting compliance and assist with financial planning.  Here’s what fixed assets mean and why they matter for small business owners. What is a fixed asset? Fixed assets are items a company buys with…