Author: Dailyusastory

December can be a month of non-stop ecommerce activity with flash sales, rapid ad optimization, and fulfillment mayhem. It is also an opportunity for content marketing. Helpful, informative, and entertaining content can still cut through the noise. Articles, videos, and podcasts that inform and inspire shoppers will attract attention long after the last order ships. After all, content marketing is the act of attracting, engaging, and retaining customers not for one month, but long term. What follows are five content marketing ideas your ecommerce shop can use in December 2025. AI Gift Planning Agentic commerce and AI-driven search, such as…

Minor configuration mistakes during the busy Christmas selling season can seriously harm ecommerce profits. Shopify remains the most popular ecommerce platform in the United States. Various sources report that the company has about 29% of the total U.S. hosted ecommerce platform market, or about 21% of the top 1 million ecommerce sites worldwide. Shopify is popular, in part, because of its relative ease of use. The setup is speedy for online sellers willing to accept out-of-the-box themes and a default configuration. Unfortunately, that configuration can also lead to mistakes. What follows are five Shopify setup errors that kill profits when…

A new chapter in AI sequence modeling has arrived with the launch of Mamba-3, an advanced neural architecture that pushes the boundaries of performance, efficiency, and capability in large language models (LLMs). Mamba-3 builds on a lineage of innovations that began with the original Mamba architecture in 2023. Unlike Transformers, which have dominated language modeling for nearly a decade, Mamba models are rooted in state space models (SSMs) – a class of models originally designed to predict continuous sequences in domains like control theory and signal processing. Transformers, while powerful, suffer from quadratic scaling in memory and compute with sequence…

Google and Bing publish guidelines for traditional search engine optimization and provide tools to measure performance. We have no such instruction from generative engine providers, making optimization much more challenging. The result is a slew of misleading and uninformed speculation. The importance of Schema.org markup is an example. Schema for LLMs? I’ve seen no statement or indication from a large language model regarding structured data markup, including Schema.org’s. Google has long advised using such markup for traditional organic search, stating: Google Search works hard to understand the content of a page. You can help us by providing explicit clues about…

By late 2023 Aaron Powell had become disillusioned with Bunch Bikes, the electric cargo bicycle company he founded in 2017. Costs were rising, cash was scarce, and the supply chain was chaotic. He contemplated chucking it all, selling the business, and moving his family to Europe from his base in Texas. Then he reconsidered. Bunch Bikes had many positives, including a sense of purpose and meaning from improving customers’ lives. So he stayed. Aaron first appeared on the podcast two years ago. In this latest conversation, he addressed business uncertainty, resilience, family, and more. Our entire audio is embedded below.…

Teamwork is fundamental to ecommerce success. Even solopreneurs work with others — customers, suppliers, service providers, freelancers. These new books aim to help leaders build effective teams. Culture Design: How to Build a High-Performing, Resilient Organization with Purpose Culture Design by James D. White and Krista White Combining decades of executive experience with a millennial entrepreneurial perspective, the father-daughter team shows how to apply design thinking to people, helping business leaders create the culture that best fits their customers and goals. The Strength of Talent: How to Grow Your People to Grow Your Profit Strength of Talent by Mike Goldman…

Few companies have done more for global prosperity than Alibaba.com. Launched famously in China by Jack Ma, a former school teacher, in 1999, the company now connects 200,000 suppliers with millions of retail merchants. Suppliers grow, retailers diversify, and consumers have more choice for less money. Yet the B2B giant is not perfect. Language differences, intellectual property theft, and quality control can upend a supplier-buyer relationship. Rah Mahtani is Alibaba.com’s head of commercial strategy in the U.S. In our recent conversation, I asked him about those challenges, tariffs, and more. Our entire audio is embedded below. The transcript is edited…

This week’s rundown includes products and services for AI-powered advertising, email marketing, AI agents for shopping and B2B, social commerce, one-click payments, cryptocurrencies, personalization platforms, and ecommerce deliveries. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants GoDaddy brings AI-powered ads to entrepreneurs. GoDaddy has expanded the digital ads feature on its Airo platform to nine English-language markets: Ireland, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Africa, and the United Arab Emirates. GoDaddy Airo drafts persuasive ad copy, selects relevant keywords based on the offering, and structures the campaign. Users can launch campaigns and track performance all within…

The Meta Pixel is a snippet of JavaScript with powerful implications for advertising performance. Ecommerce operators are typically experts in their products or industry, but not in advertising. I’ve seen conversion campaigns, for instance, with poor performance because the Meta Pixel was firing on the wrong event. One merchant went from a 0.3% conversion rate to 27.0% with the correct setup. The difference was not the ad creative, audience targeting, or page layout. It was pixel event tracking. Pixel Mechanics The Meta Pixel connects a website and the Meta Ads platform. The process goes like this: A Facebook or Instagram…

Every week we publish a handpicked list of new products and services for ecommerce merchants. This installment includes updates on shoppable ads, reverse logistics, customizable agents, cross-border delivery, generative engine optimization, conversational search, and more. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants Snapchat and Woo announce ad manager integration. Snapchat has launched an integration with WooCommerce, wherein merchants can build shoppable ads inside the Snapchat Ads Manager. The integration syncs a Woo merchant‘s entire product catalog with Ads Manager in one click. Merchants can also set up Snap Pixel and the Conversions API, which provide data…