Author: Dailyusastory

Content marketing is a strategy focused on creating content that is relevant and valuable to your audience. The goal is to attract customers through your expertise and helpfulness, rather than inundating them with traditional ads and other explicitly sales-focused content. “It’s content in service of your customer, rather than trying to sell to them directly,” says Erika Heald, a business-to-business (B2B) content marketing expert and consultant with more than 25 years of experience. “You use your expertise to provide them with informative and interesting things, so you build a relationship over time—rather than simply having a transactional customer experience.” A…

If you’re starting a new business or developing a new product or service, considering what your customers need is a good starting point. Understanding, anticipating, and meeting customer needs can help you create a better customer experience, earn loyal customers who make repeat purchases, and burnish your company’s brand reputation. A few common types of customer needs should be top of mind as you prepare your product for market. What are customer needs? Customer needs are the motivations that drive consumers to purchase a particular product or service. This can include practical needs like functional products or reasonable prices, as…

Businesses spent more than $95 billion on video advertising in 2024. Just in case that doesn’t sound like a lot of money to you, don’t worry—data from Statista suggests that number will only grow. These days, video marketing is beyond popular—it’s practically mandatory. Videos play a huge role in both digital and traditional advertising. Brands can connect with a video-loving audience on social media platforms or reach a broader customer base with ads on streaming services. Learn more about different types of video advertising and how to get started producing your own. What is video advertising? Video advertising is a…

Affiliate marketing has exploded in recent years. Estimations value the industry at $8.2 billion, with lots of opportunities for making money online. It’s a win-win scenario: brands get a low-risk way to drive sales, while successful affiliates earn commissions for bringing in customers. But with countless affiliate marketing programs out there, how do you choose the best ones for your business? We’ve compiled a list of the best affiliate programs to help you start earning more. Update: Affiliate programs and commission details were last reviewed in September 2024. What to look for in affiliate programs When evaluating affiliate programs, consider…

Uniform resource locators, better known as URLs, can sometimes be long and cumbersome. The addition of subfolders, long page titles, and tracking parameters can quickly add up, creating URLs that look like an unintelligible string of characters. A long URL can appear unprofessional or untrustworthy, plus there’s an increased chance of mistyping it. In certain contexts, a long URL could reduce your website’s number of visits.  Enter URL shorteners. These tools reduce the length of long URLs without affecting the original link’s information. Learn more about the benefits of short URLs, how to create them, and five top URL shorteners…

Picture this: You’re reviewing your business’s monthly production, sales, and profit. While analyzing the data, you consider how much to increase production next month to meet anticipated market demand.  This process, essential for optimizing business performance, is known as sales and operations planning. What is S&OP? Sales and operations planning (S&OP) is a management process that synchronizes various parts of a business toward the goal of matching future output with expected demand.  Although the focus is on sales and business operations, all teams and departments, including procurement, production, finance, marketing, sales, and human resources, have critical roles to play. This…

Video is a powerful marketing tool. It consistently ranks as the most engaging form of social content. However, short-form social media videos and ads can only tell so much story. They’re great for showing off your newest product, but they’re less effective for getting your audience to know your passionate lead designer or interviewing a leading sustainability expert. For that, you need something more expansive, like a vodcast. Read on to learn how to get started with vodcasting—and get a head start with insider insights from Jill Dunn, co-creator of the Breaking Beauty podcast. What is a vodcast? The term…

Imagine receiving a text message that your favorite online shop is hosting a pop-up event in your city. It comes at just the right time. You were in town and looking for something to do that weekend. That precise targeting is a result of location-based marketing. Using time and place data, businesses can respond to weather conditions, local events, and individual behavior patterns to serve customers the most fitting marketing material. Here’s how location-based marketing works. What is location-based marketing? Location-based marketing (LBM) uses online and mobile device data to target users based on location or location history, helping brands…

Marketing campaigns that use search ads, social media, and content marketing can be costly—and it takes trial and error to figure out which ones are worth it. But what if you only paid when an ad delivered actual sales? That’s the beauty of affiliate marketing, in which you partner with social media influencers, bloggers, or podcast hosts to promote your product. You create a unique link to your ecommerce store that the affiliate shares with their audience, and you pay a commission only when a customer clicks or buys.  “One of the best things about affiliate marketing is that it’s…

Your customers love your brand, from products to price. And yet you can’t help but wonder if you could be netting more sales. Perhaps the solution lies in showcasing customer feedback and testimonials—a little social proof to win over even more shoppers.  One of the best ways to do this is to share reviews that you’ve gotten with the general public. You can submit review requests to customers a la carte and self-publish them on your storereviews page. Or, perhaps more efficiently, you can leverage one of the many product review apps on the market. These apps can showcase your…