Author: Dailyusastory

In architecture, pillars provide reliable, essential support to a structure. Content pillars can play a similar role in your content marketing efforts, providing a strategic framework for years to come. A content pillar strategy can also ensure consistency in your messaging, make content creation more efficient, and better engage your target audience. Here’s more about content pillars and how to apply them to your content strategy across multiple channels. What is a content pillar? A content pillar is a key theme or topic that guides the content you create for your brand’s social media channels, blogs, and emails. Often called…

Picture this scenario: You run a growing pet supply subscription box business. You maintain a monthly blog on your website, post to your brand’s social media accounts twice a week, and send a monthly newsletter to your subscribers. But writing articles, social posts, and newsletters eats up the time you need to run your business. Curating relevant content as part of your content marketing strategy can help ease the burden. When used to supplement your business’s content program, it can save you time and money, keep your target audience engaged, and build customer trust. What is content curation? Content curation…

If you’re shopping for a dress shirt at a high-end retailer, you might be tempted to buy a bundle that includes a matching tie, pocket square, and cufflinks—after all, why not get everything you need at once? By offering this bundle, the brand is trying to increase its average transaction value, and it convinced you to spend a little more than you intended.  Here is how to calculate ATV for your own company, as well as strategies for growing your revenue per transaction.  What is average transaction value? Average transaction value (ATV) is the amount a customer spends in a…

For years, the gaming industry seemed like an unstoppable juggernaut, with revenues rising to stratospheric heights on the backs of ever-more-immersive titles and the explosion of mobile gaming.  However, as we enter the mid-2020s, there are growing signs that the industry is reaching a plateau. After the pandemic-fueled boom of 2020 and 2021, global gaming revenues dipped in 2022. That contraction gave way to tepid growth of just 0.5% in 2023, bringing the worldwide gaming market to around $184 billion, according to data from Newzoo.  While still an impressive figure, it’s a far cry from the double-digit percentage growth the…

Scaling down a business is not as fun as scaling up. The issues might be similar, but the process is different. The last two years have been tough for Beardbrand, my D2C men’s grooming company. I’ve described our challenges repeatedly in this podcast in the hopes of helping other merchants. I’ve covered our just concluded ADA lawsuit, persevering amid declining sales, resetting the business, and more. In this week’s episode, I address Beardbrand’s recent experience of changing 3PLs — third-party logistics providers. I review it in full in the embedded audio below. The transcript is edited for clarity and length.…

You’ve probably heard companies say, “Our people are our greatest asset.” It’s a common phrase in the business world, but some employers really take it to heart more than others. One way to show that commitment is by having a strong human resources (HR) department. An HR department handles everything from hiring new employees to managing compensation and addressing employee concerns. Let’s take a closer look at what human resources is all about and the important role an HR department plays in employee relations. What is human resources (HR)? Human resources (HR) is a collective term for the workforce or…

When managing the financial side of an online business, there’s a lot to learn. Your company’s balance sheet is a complex list of financial lingo. Luckily, a “fixed asset” is a highly important term that’s easy to grasp. Fixed assets are essential to virtually every kind of business—if you’re running a small to midsize business, you probably have at least one. They play a pivotal role in accounting compliance and assist with financial planning.  Here’s what fixed assets mean and why they matter for small business owners. What is a fixed asset? Fixed assets are items a company buys with…

Pinterest is more than a social media platform; it’s a visual search engine where users go to discover ideas and inspiration. For affiliate marketers, this makes Pinterest an opportunity to reach a highly engaged audience actively seeking products and solutions. Ahead, learn how to put your Pinterest account to work and generate passive income on the platform. What is Pinterest affiliate marketing? Pinterest is a social media platform with 522 million active monthly users and a reach that covers everyone from Gen Z to high-income households. On Pinterest, content is formatted as “pins,” which contain images, videos, and links to…

Print-on-demand companies make it easy to produce custom products. Use print-on-demand apps and websites to expand your product line, create merchandise, or target new audiences without the headache of managing inventory. Each print-on-demand company has its own catalog of products, shipping policies, and pricing structure. To choose the right POD service for your business, take a look at these 11 free and paid print-on-demand services. The 11 best print-on-demand companies Printful: Best global POD service Printify: Best POD supplier network Gooten: Best for custom homeware Apliiq: Best for custom clothing Gelato: Best for custom stationery Spreadconnect: Best for fast fulfillment…

Blumer Marketing Strategy & Consultants specializes in modern, customer-centric marketing approaches. My team of fractional CMOs and strategic consultants help businesses provide customers with the right information at the right time, building workflows that anticipate needs and deliver next-best content. I’m excited to share my experience driving conversions and fostering loyalty. There are more ways than ever to reach your target audience, but simply launching campaigns across multiple marketing channels isn’t enough to resonate with buyers. That approach can actually end up wasting your valuable time—not to mention your marketing budget. Instead, businesses can benefit from a user-centric approach known…