Author: Dailyusastory

For generations, brick-and-mortar stores shaped how we shop, from corner markets to massive malls. The digital shopping revolution kicked off in the late 1990s, allowing shoppers to browse and buy from home. Customers would never think about retail the same way again. More and more, these two worlds blend as traditional stores set up online shops, use social media to boost sales, and embrace digital innovation from mobile apps to in-store touchscreens to data analytics. The digital era has led to plenty of fresh and impressive tech; machine learning, cloud computing, and artificial intelligence are just the latest additions to…

Before George Clooney became a famous Hollywood actor, he held several odd jobs, including a stint as a door-to-door insurance salesman. Door-to-door sales may have fallen out of fashion in recent decades, but other types of personal selling are still very much alive. Though Clooney told David Letterman that he wasn’t the best at it, there are plenty of success stories. Personal sales can be a great tool to add to your company’s sales strategies. If you run an ecommerce site, you know much of today’s marketing can be done from behind a computer monitor. However, there is still a…

Every manufacturer needs to balance the amount of raw materials on hand, the pipeline of goods in production, and its stockpile of products ready for sale. The trick is to keep your eye on the quantity and value of this last category, known as finished goods. Knowing your finished goods inventory will help you find your company’s sweet spot for on-hand inventory—propping up customer satisfaction and avoiding excessive storage costs. Let’s dive into finished goods, the benefits of tracking your finished goods inventory, and how to calculate the value of your finished goods. What are finished goods? Finished goods are…

Internet users know surfing the web or watching online video content goes hand in hand with advertising. After all, paid ad campaigns finance many internet businesses, from social media platforms to newspapers. One of the most prevalent types of online ads is display advertising, which can range from still images that mimic traditional advertising to those that incorporate interactive elements. What is display advertising? Display advertising is a form of digital advertising that places visual ads on websites, apps, or other digital platforms. It can take various forms, including banner ads, images, and videos. Typically, a user’s browsing history, demographics,…

Engaged customers are generally happy, and happy customers tend to spend more. But how do you know your customers are engaged? Customer engagement metrics can provide answers, going beyond customer satisfaction by tracking and understanding user interactions throughout the customer journey. Tracking 10 key metrics helps you understand how your customers connect with your brand and allows you to measure customer engagement effectively. What is customer engagement? Customer engagement is how frequently and deeply customers interact with your business. To improve your customer engagement, you can educate and build connections with your audience at every touchpoint, from social media ads…

Sara Mote and I founded MOTE agency in 2014. We specialize in ecommerce, providing refined design, cutting-edge engineering, and the highest order of service to an ever-changing marketplace. In my career as a web developer, I’ve fostered an appetite for innovation and a focus on crafting websites for brands that want to cultivate enduring relationships with their audiences. Here are some insights gleaned from my 26 years of experience. Designing a website is as easy as you make it: It isn’t necessary to be a professional web designer or developer to create a great website for your brand. With a…

Several years ago, Netflix changed one small feature in its streaming interface in the name of collecting feedback from its millions of customers. Instead of letting its users rate shows and movies from one to five stars, the streaming giant shifted to asking them to give a simple thumbs up or thumbs down. This small change in customer feedback strategy increased engagement with the feature by 200%, giving the company valuable insights into its subscribers’ preferences and allowing it to better tailor its offerings to users on a personalized, case-by-case basis. Smart customer feedback like this can help change the…

I’ve interviewed hundreds of entrepreneurs for this podcast. Most are problem solvers and optimists, confident in their ability to fulfill a need. Take Lloyd Armbrust. He’s an editor turned software founder, having launched OwnLocal, a Y Combinator-backed portal for local newspapers. When the pandemic hit, he observed doctors and nurses struggling to get protective gear. He thought, “This is ridiculous. How hard could it be to make these things?” His solution was Armbrust American, an Austin, Texas-based manufacturer of personal protective equipment, which he launched in May 2020 and remains viable despite the dramatic drop in demand. He and I…

Selling high-end or luxury items can be tempting when considering expanding your product line or launching a new brand. However, marketing posh products requires a touch more finesse than marketing average-priced goods. Think opera gloves, not oven mitts!Slapping on a higher price tag isn’t enough. A strategic approach is required to attract and engage a clientele ready to invest in premium offerings.This blog will guide you through creating and marketing high-priced products, ensuring your business captures the attention of customers ready to splurge.Marketing High-Priced vs. Average-Priced ProductsMarketing expensive products requires a different approach than marketing items at an average price point.While mass-market products focus on affordability and utility, high-end products emphasize quality, exclusivity, and experience. Understanding these differences is a must for tailoring your marketing strategy effectively.High-priced…

If you listen to podcasts—and over half of Americans do—you’ve likely noticed there are a lot of ads. Some are traditional commercials, like radio spots. Other times, the podcast hosts read ads themselves (these are known as host-read ads). The relationship between podcasters and advertisers is symbiotic: Podcasts want to make money, and advertisers want the ears of an engaged audience. Podcast ads don’t just offer reach—they build credibility. Audio is intimate, and audiences often trust their favorite podcast hosts. There’s nothing like a recommendation from a trusted voice. If podcast advertisements aren’t part of your marketing strategy, it’s time…