Author: Dailyusastory

As a consumer, it’s easy to take barcodes for granted. In-store shoppers can bring an item to a register, and a cashier can effortlessly scan the barcode image on the product packaging. As a seller, you’re in charge of making that effortless scan possible. Your business controls how your barcode images are generated, how these codes appear on packaging, and how the symbology on these labels corresponds with specific data such as price. For businesses of the past, generating barcodes may have been a chore, but with the help of modern barcode generator apps, it’s now quick, easy, and convenient.…

A wave of new productivity tools has launched. Most leverage recent advances in AI to get things done and supercharge a business. Here is a list of new productivity tools for small and mid-sized businesses. Nearly all of these tools have a free plan to get started. There are tools for email marketing, audience research, project and team management, AI assistants, voice-powered dictation, and video production. New Productivity Tools Wispr Flow is a voice-powered dictation tool with real-time auto-edits, tone matching, and support for over 100 languages. Free up to 2,000 words per week. Premium plans start at $12 per…

Performance fluctuations in Google Ads occur for various reasons. The causes are often challenging to pinpoint, but automated rules can help. Google Ads automated rules send notices or implement changes based on predetermined criteria. For example, an advertiser could set a rule to schedule a campaign or receive an email when a keyword has 75 clicks and zero conversions. Automated rules are similar to scripts but more turn-key. Scripts are more dynamic and comprehensive than rules, such as alerting when an ad group doesn’t have a responsive search ad. To set up an automated rule, navigate to the left navigation…

In November 2024, ecommerce marketers will have no shortage of topics for articles, videos, and podcasts. Examples include holiday shopping, Macy’s Thanksgiving Day Parade, Daylight Savings Time, military families, and winter previews. Done right, content marketing attracts, engages, and retains customers. But finding topics for that content can be challenging. Here are five content ideas your company can use in November 2024. Holiday Shopping Guides Marketers can encourage early shopping with guides. In 2024, just 27 days separate Thanksgiving from Christmas. This relatively short shopping season has some retailers starting early with holiday sales. Initial marketing campaigns could include guides…

As a small business owner, you work hard to attract customers and motivate purchase behavior. Once your customer is ready to check out, you need to seal the deal by offering a seamless checkout experience. This requires having a simple, flawless payment system that meets your customers’ expectations and preferences.  Whether you do most of your sales via cash, credit cards, or mobile wallets, you’ll need a payment solution to handle the actual financial transactions that power each sale. Here’s an overview of payment solutions, plus guidance for finding the right one for your business. What is a payment solution?…

Instagram Stories boasts over 500 million daily active users who are tapping, viewing, and interacting with Stories of the people they follow (and likely Stories ads as well). That’s a good half a billion people who could potentially see your Story or Story ad. In addition, 58% of Instagram users say they become interested in a brand or product after seeing it featured in an Instagram Story. This means you can increase your brand awareness, followers, and customers all by using Instagram Stories regularly. Throughout this article, we’re going to dive deeper into what Instagram Stories are and how you…

The custom t-shirt printing market is expected to grow by 11% per year through 2030. And with online tools to help you print and sell your tee designs, it’s never been easier to start a t-shirt business. By selecting a target audience and designing t-shirts that delight customers, you can create popular clothing at a low cost. This guide explains how to start an online shirt business that brings in extra monthly income. How to start a t-shirt business Choose a niche Source quality material and t-shirt printing options Create t-shirt designs Mock up your t-shirts Validate your t-shirt designs…

OKRs aren’t just for tech companies.  “As a small business, you can’t afford to be distracted,” says Christina Wodtke, Stanford lecturer and author of Radical Focus. “OKRs provide a focus on the single most important thing that you should be doing right now.” Here’s how you can leverage company objectives and measurable key results using a simple OKR template. What is an OKR? OKR stands for “objectives and key results.” It’s a goal-setting method for reaching qualitative business objectives by achieving quantitative key results. For example, you might have the objective “Get customers excited about our rebrand.” Your key results…

It’s tempting to stay in your comfort zone—it’s familiar, safe, and reassuring. But while avoiding risks and sticking to traditional methods of doing business can provide a sense of security, it can also limit your potential. What if your success wasn’t determined by external forces but by your mindset? Shifting your perspective to see challenges as opportunities rather than obstacles can help you to grow and innovate. Practicing a growth mindset can help you break free from limitations and drive your business toward success. What is a growth mindset? A growth mindset, a concept developed by Stanford psychologist Carol Dweck,…

Cupcakes, razors, dog food, streaming: There’s a subscription service for all of these, and the subscription business is booming, expected to grow to $1.5 trillion by 2025. If you run a subscription box company with a loyal customer base, a big part of running your business is managing customer relationships and recurring payments. To keep up with the demand, you can use subscription management software to track orders and keep the monthly recurring revenue flowing. What is subscription management? Subscription management is the process in which a company handles consumer subscriptions for services or products it provides on a recurring…