Author: Dailyusastory

A good positioning statement is as a compass for all your marketing efforts. It solidifies your brand position and guides all aspects of your business communication in the right direction. It determines which influencers you partner with on TikTok and Instagram. It guides how your customer service representatives sign off on tickets. It sets the tone and messaging of your weekly email newsletter. Overall, a successful brand positioning statement helps you establish consistency across distinct customer touchpoints, so your brand becomes instantly recognizable.  What is a positioning statement? A brand positioning statement is a focused description that defines your company’s…

Believe it or not, philosophers still debate whether a tree that falls alone in a forest makes a sound. The answer to this question, of sound made for the hearing, remains unknowable. Business owners can skip this argument. In the business world, existence means being perceived—and the easier it is to perceive you, the better off you are. Many businesses invest heavily in efforts to increase the likelihood consumers will encounter them online. The outcome of these efforts is known as a business’s online presence. Here’s what that means, why it’s important, and 10 ways to improve yours. What is…

There are so many ways you can make your customers’ lives easier—for example, deliver straight to their door, direct them to a nearby store for collection, or provide a web of alternative pick-up locations. You might experiment with social selling on Instagram, letting followers tap on photos of your products to add to a cart on their mobile phones. You might even bring a point-of-sale system to community-driven pop-up shops, all in a bid to be where your customers are. Selling across multiple channels is great for customer convenience and your bottom line. But it can also come with logistical…

While your brand strives to offer the best products and create an exceptional shopping experience, some factors may be undermining your success. A complicated website can cause even eager browsers to leave abandoned carts. Slow shipping that misses promised timelines convinces customers they can’t count on you when it matters. A product that overpromises and under delivers—like a “premium” wool sweater that pills after a wash—will ensure a buyer never shops with you again. These are examples of customer pain points that crop up along the buyer’s journey—from when a shopper first interacts with your brand to when they finally…

Ecommerce has democratized the world of arts and crafts. If you have a passion for making handmade goods and the drive to promote your work online, you can make a living selling your work. There’s only one problem: Most of the world’s other artisans are also trying to market and sell their products online. How do you stand out in such a vast and crowded industry? One way is to emphasize fine craftsmanship. Many of your competitors may offer similar products, but if you can beat them on execution, excellence, and attention to detail, you can break free of the…

You’ve probably had an experience similar to this: You’re preparing for a trip and you start seeing ads for carry-on luggage while scrolling through your Instagram feed for food recommendations, when you’re checking the status of your travel arrangements, and on online marketplaces where you’re buying travel toiletries. This is no coincidence. It’s commerce media, a marketing strategy that takes a holistic view of consumers’ browsing and purchase history to better serve them tailored ads.  Learn more about how commerce media works and how it differs from retail media.  What is commerce media? Commerce media uses first-party data (information companies…

In many ways, launching a business feels like crossing the finish line. After dreaming about it, stressing over it, and likely facing setbacks and victories, you finally made it. Yet the end of one journey is just the start of another: growing your business.  Turning your business idea into a reality is a major achievement, but nurturing it so that it continues to grow is another endeavor.  Here’s what business growth involves, along with a few strategies and tips for success. What is business growth? Business growth refers to ongoing efforts to make your business larger or more successful. There…

You launch your dream business, but you soon realize your small team is drowning under the sheer number of responsibilities: payroll, marketing, human resources, and more.  Luckily for your team, you can relieve some of the pressure. Business apps can automate many mundane daily tasks, like tracking expenses and onboarding collaborators, and keep you organized. Here, we share the benefits of using business apps and the top apps businesses use to save time and stay competitive.  3 benefits of using business apps As a small business owner, it’s common to wear numerous hats within your organization. Apps can simplify business…

Science fiction stories like Blade Runner, 2001: A Space Odyssey, and Her depict artificial intelligence tools functioning like the human mind, complete with complex decision-making power and emotional complexity. Though there have been huge leaps in the technology, today’s AI models bear little resemblance to these narratives.  What’s depicted in these films is artificial general intelligence—something far more advanced than what we have on hand today. Today’s AI models are more sophisticated machine learning algorithms than sentient beings. Still, artificial general intelligence may not stay in the realm of sci-fi forever. Developers and computer scientists are actively researching the technology…

Imagine you’re trying to schedule a sales call with a potential customer. You check your calendar, find the open slots, note them, and email the information to your contact. They then have to manually compare these times with their own busy schedule. If they take too long to reply, you may end up with a conflict. This process is frustrating and risky—each extra email increases the chance of losing the sale. Scheduling appointments doesn’t have to be complicated. An appointment booking app cuts out the back and forth. Here’s how to supercharge your scheduling with appointment booking apps. What is…