Author: Dailyusastory

The days of manually sorting through reviews, consumer data, and market trends may be coming to an end, thanks to AI market research tools. Typically, businesses rely on dedicated teams for in-market research; today, they can outsource some of this work to powerful, intelligent apps. If you run an ecommerce business, it’s worth exploring how AI can boost efficiency and enhance market research. Here’s what market research is, how to use AI market research tools, and the top AI platforms to get you started. What is market research? Market research is an umbrella term for the data collection and analysis…

As an entrepreneur, you know of the importance of a clear vision for your company. But when you’re developing a product, it can be challenging to step back, see the big picture, and identify your product’s mission and long-term goals. Thankfully, there are tools to help you create an effective product vision. Read on for the key characteristics of a good product vision, a step-by-step guide for creating a product vision board, and a template to get you started. What is a product vision? A product vision is a summation of your product’s mission and goals. You can define your…

When you send off a marketing email, upload an Instagram post, or hit Publish on a landing page, you’re hoping a customer will make a purchase, follow your account, or otherwise engage with your business. Customer engagement is a critical component of a company’s marketing strategy because it can fuel business growth and nurture existing customers.  Here’s how to engage customers effectively and why a strong customer engagement strategy is beneficial to your business. What is customer engagement? Customer engagement is the process of relationship-building between a brand and its new and existing customers. By connecting with your customers, you…

In basketball, your free throw percentage is the ratio of successful shots to total attempts. Let’s say you have an abysmal 2% free throw rate and a lifetime goal of sinking 100 shots in an hour. You could either take 5,000 shots in that time—roughly 84 shots a second—or work on improving your game.  Which sounds easier? In basketball and business, efficiency matters—and while it’s true you miss every shot you don’t take, it’s also true that NBA players—and successful business owners—aim for high success rates. Think of productivity as your business’s free throw percentage, measuring how efficiently you turn…

In the book Brand Against the Machine, author John Morgan writes, “Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.”  To successfully market your product and build brand equity, your target audience must believe your brand is the best option for delivering the results they want. Customers who think this way and prefer your brand over others will propel your business forward. Learn more about why brand preference is vital for your company’s success and how to create and enhance connections with more consumers. What…

As your business grows, so does your need for systems to facilitate the development, production, and distribution of your products. Establishing these systems can feel daunting at first. Luckily, there are tools to help you effectively set up processes throughout your company. One of those tools is a visual representation called a process map. Learn more about what process maps are, how they can benefit your business, and how you can build one for your own company with a free template. What is process mapping? Process mapping is a visual organization strategy involving a flowchart that outlines the steps of…

Podcasting is an engaging and an effective platform to share industry insights, showcase expertise, and exchange ideas. If you’re starting a podcast to grow your business or connect with innovative people, picking the right name is key to attracting your target audience. But as anyone who has named a business will know, finding the perfect name is challenging.  In this article, we’ll go over the different types of business podcasts, look at example names, and cover tips for finding the perfect title for your budding show.  50 business podcast name ideas Your podcast name will depend on the type of…

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Estimated read time: 3 minutes, 32 seconds FastSpring is excited to announce our role as the leading sponsor of GamesBeat Next, a premier event on the gaming industry calendar. Set to take place on October 28-29 at Convene in the heart of San Francisco, this event promises to be a melting pot of ideas, innovations, and opportunities for game developers and industry professionals alike. This year’s theme “Back to Growth,” is in response  to the wake of recent challenges, the video game industry stands resilient, poised to reignite its momentum. As the leading sponsor, FastSpring is committed to enhancing the…

Estimated read time: 3 minutes, 7 seconds FastSpring is thrilled to announce our participation in gamescom asia, a premier event that offers unparalleled business opportunities both within and beyond Southeast Asia. As a global leader in payment solutions for game developers, our presence at this dynamic gathering underscores our commitment to supporting the burgeoning gaming industry across the region and around the world. Mark your calendars for October 17-18, when the gamescom asia business area will transform into a hub of opportunity, networking, and knowledge sharing. FastSpring will be at the heart of the action at Booth BB01, where our…