Author: Dailyusastory

Google released another Core Update to its search algorithm over the holidays. It was the most comprehensive update of 2025. Google changes its algorithm frequently. Some are more widespread than others. Unlike Spam Updates, Core Updates generally do not penalize but, instead, alter how the algorithm treats certain queries and their intent. For example, a Core Update may result in more “best of” listings (rather than product categories) in search results. Ecommerce sites may lose traffic, but not because of anything they’ve done, so no fix is required. Yet a Core Update may result in higher rankings for certain types…

Chris Harrison says it all started with a single pot on a stove. He and two high school buddies launched Liber & Co., a manufacturer of premium cocktail syrups, with that tiny test batch in 2011 in Austin, Texas. Fast forward to 2026, and batches are now in 1,500-gallon tanks and sold worldwide to restaurants, bars, and consumers. But the culture remains hands-on, do-it-yourself, and learn-by-doing. Chris first appeared on the podcast in 2022. In our recent conversation, he shared the company’s origins, sourcing tactics, growth plans, and more. Our entire audio is embedded below. The transcript is edited for…

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I rely on Search Console to understand a site’s organic visibility on Google. In my experience, third-party tools miss roughly half of Search Console’s data, especially now that queries are becoming longer, more diverse, and less predictable. This keyword shift means researching organic search queries (and opportunities) has never been more important. Search Console provides filters to help, but they take time to review each page separately. Here are three Chrome extensions that streamline query analyses in Search Console. Query Scout Query Scout Query Scout is a freemium extension that loads the search terms that produced organic traffic for any…

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In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a wine subscription company that would shortly declare bankruptcy. It was his third struggling startup, he says, prompting “serious self-reflection.” The result? He pivoted to entrepreneurship and launched The Starters, a marketplace for fractional ecommerce talent, in late 2023. The company has thrived, having attracted more than 600 freelancers and 500 client brands. In our recent conversation, Jai addressed the demand for ecommerce talent, tips for hiring freelancers, and plans for 2026 and beyond. Our entire audio is embedded below. The transcript is edited…

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This week’s installment of new products and services for merchants includes marketing and advertising platforms, livestream tools, pop-up and form builders, fulfillment networks, AI voice agents, agentic commerce, and reverse logistics. Got an ecommerce product release? Email updates@practicalecommerce.com. New Tools for Merchants Orca launches LiveMax to book a shoppable livestream in minutes. Orca, a livestream and social commerce provider, has launched LiveMax, a self-serve tool that empowers brands and retailers to book and execute shoppable livestreams on TikTok Shop and Amazon Live. According to Orca, LiveMax enables any brand to schedule a produced livestream quickly. Orca’s production resources include professional…

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