Author: Dailyusastory

The internet is where just about everyone goes to learn, socialize, and shop. If you run a website, it’s imperative everyone has equal access to it. To make your website available to everyone who wants to visit, you need to be cognizant of how people with different disabilities use the internet. There are a few simple tools you can use to ensure your website is fully accessible.  What is website accessibility? Website accessibility is a set of best practices that ensure websites are functional for everyone, including people with physical, cognitive, and learning disabilities. To make a site as accessible…

Imagine your ecommerce website is a room where potential customers enter, spend some time, and leave satisfied. The door to that room is the first thing customers see. If the door looks sketchy, your potential customers will likely leave and stay away. Your website copy essentially functions as this door, and if it’s well-written and appealing, it welcomes customers and invites them to linger.  Concise and compelling copy captures your brand message and draws in customers, driving traffic to your site and increasing conversions. But, before we get into the techniques and strategies that make for good copywriting, let’s start…

Have you ever craved a snack that you can only get at a specific store? Maybe some vegan pumpkin spice protein bars? Or some coconut chocolate milk? Both are specialties of the plant-based protein bar and drink maker Aloha. Unlike some businesses that have formal loyalty programs with punch cards and points, the protein-packed snack purveyor built its customer base by offering unique goods and a shopping experience that fosters a sense of community. Whether you’re selling a good or a service, a strong foundation of both new and existing customers can help your business flourish. Learn more about how…

Emotion is a powerful driver of decisions. You’ve probably experienced the struggle to listen to reason over emotion, and yet experts claim that subconscious emotion drives nearly every decision you make. For marketing teams, this means that appealing to an audience’s emotions is more than half the battle. Brand engagement focuses on creating a positive emotional connection between an audience and a brand, laying the foundation for a fruitful relationship. What is brand engagement? Brand engagement is a strategy to build up relationships between your brand and your customers. Depending on the context, it can refer to a psychological process,…

Ever told a crush you like them and didn’t hear it back? It’s awkward, even when you know the feeling is mutual. You’ve gone out on a limb, and you hope for confirmation in kind.  The same goes for placing an online order. Customers don’t just trust you’ll deliver—they need proof. Online business owners meet this need with order confirmation emails. Here’s what to include in them and some order confirmation best practices for ecommerce businesses. What is an order confirmation email? An order confirmation email is a transactional email indicating that you’ve received a customer’s order request and successfully processed…

Even minor tweaks to your website can have major unintended consequences, tanking your conversion rate or creating a negative user experience. This is why great marketers don’t change websites and campaigns off hunches. They test each new element, comparing results against previous metrics to ensure all components work together. The most common testing method is A/B testing, or split testing, where you test two versions with one differentiating factor. But marketers can also benefit from multivariate testing, in which they test multiple elements simultaneously. Learn what multivariate testing is, its benefits and limitations, and how to run an effective multivariate…

In 1888, an American inventor named Thomas Adams introduced the first vending machines in New York City, selling his Tutti-Frutti chewing gum. Throughout the 20th century, new technologies emerged that allowed automatic vending machines to sell products like drinks and snacks. Today, the vending machine market expands far beyond chips and soda, with machines now featuring a variety of products at airports, office buildings, shops, parks, libraries, and gyms. For example, Benefit Cosmetics sells beauty products from vending machines in airports and shopping centers. As the vending machine market continues to thrive, entrepreneurs can explore ways to sell their products…

Making the leap into freelancing is both exciting and nerve-racking. Maybe you want to freelance as a side hustle or make freelancing your main source of income. Whichever route you choose, you’ll need a strategy to find clients.  For many freelancers, Fiverr is a practical platform for reaching prospective clients, landing a first gig, and making money. Learn what you can do to develop a new gig and earn money on Fiverr. What is Fiverr? Fiverr is an online marketplace that connects freelancers to businesses that need their services. The platform began in 2010 with a mission to change how…

Fixating on short-term goals can have unintended consequences. For example, you might be able to lose a few pounds quickly by not eating, but that approach could leave you nutrient-deficient. Taping over a leak in the roof certainly won’t prevent long-term water damage, and taking a high-paying, high-stress job could very well lead you to burnout.  We have to consider short-term versus long-term benefits in our day-to-day lives, and ecommerce businesses are no different. Luckily, business owners can put guardrail metrics in place to keep tabs on the bigger picture and prevent small downsides from spiraling into huge consequences. What…

Marc Barros, a three-time founder, says the hardest part of building a successful company is customer acquisition. “It’s not about perfecting your hardware or building a community; it’s about always asking how you can get the next customer.” His company, Moment, started out making and selling mobile photography gear. Now, a decade on, Moment is a marketplace catering to the entire creative journey, encompassing camera equipment, bags, lenses, online courses, and more. Here are some of Marc’s insights from a long career of finding the next customer.   Capture hearts, not minds In Marc’s first company, an action sports camera…