Author: Dailyusastory

Imagine launching a new pay-per-click (PPC) ad campaign, confident it will boost traffic and conversions. You set it up, sit back, and let your Google Ads campaigns get going. A few weeks later, you check back. After spending thousands on ads, you have few conversions to show for it and no revenue increase. Without PPC optimization, this happens all too often. Great marketers know that maximizing PPC performance is an ongoing process. To see positive results and avoid wasting campaign budgets, you need to constantly tweak and adjust PPC campaigns. For startups or stores with limited funds, a proactive PPC…

Since 2017 we’ve published five lists of new social networks — 2017, 2019, 2020, 2022, and 2023. Here is our all-new installment for 2024. There are microblogging platforms for text, video, audio, and images. There are decentralized social networks, live-streaming platforms, AI-assisted networks, ad-free apps, and location-based apps to track and meet up with contacts. Some of the platforms are in beta.   Instagram Threads Instagram Threads is an app for sharing stories and conversations. Create posts up to 500 characters with the option to include links, photos, carousels, and videos up to five minutes long. Then share to Instagram…

Artificial intelligence has burst into everyday life with such speed it can be hard to remember what life was like before we turned to AI tools to generate images or provide detailed answers to thorny questions. It seems that artificial intelligence is everywhere, from AI chatbots on ecommerce sites to AI assistants fixing grammar errors in our written documents. For a lot of people, generative AI is nearly synonymous with a single AI productivity tool: ChatGPT. Developed by OpenAI and now supported by billions of investment dollars from Microsoft, ChatGPT is, as of 2024, the most used generative AI tool…

Many online marketers share a common goal: Optimize their company’s website so it can break through online search algorithms and show up at the top of search results. There are many established ways to do this, but can engagement on your company’s social media profiles help push your website to the top of search results pages, too?  While Google and other leading search engines don’t directly include social media performance in search algorithms, you can use social media to improve your website’s search rankings over the long run. The process starts with improving your social signals.  Here’s an overview of…

You may know YouTube as the go-to destination for silly cat videos, elaborate beauty tutorials, and music video drops, but it’s also a bonafide ecommerce powerhouse. YouTube is now the second largest social media platform in the world, drawing billions of monthly active users for everything from watching cooking tutorials to buying hair extensions. According to Bridget Dolan, YouTube’s global managing director of shopping, userswatched 30 billion hours of shopping-related videos in 2023 alone—the equivalent of 3.4 million years.  As more users flock to YouTube and make purchases, the platform is an invaluable tool for retailers to drive sales. Wondering how…

AI companies in California breathed a collective sigh of relief as Governor Gavin Newsom vetoed the SB 1047 AI safety bill that the State Senate passed earlier this month. The controversial bill would mandate additional safety checks for AI models that cross a training compute or cost threshold if signed into law. These models would require a “kill switch” and incur heavy fines for makers of the models if they were used to cause “critical harm”. In his letter to the California State Senate, Newsom explained the reasons for his decision to veto the bill. He noted that one of…

It’s no secret that the use of artificial intelligence is expanding—quickly. From streamlining workflows to personalizing product recommendations to providing 24/7 customer support, ecommerce companies can use AI to increase productivity across their businesses. One of the simplest ways to use AI technology, however, is to generate written content. According to 2024 Survey Monkey research, 88% of marketers surveyed currently use AI, and of those using it, 93% use it to create content. While AI can help you conceive ideas and save time, its machine-generated content doesn’t always sound, well, human. Using a few easy tips, you can learn how…

As more of our life happens online, our relationship with art has changed. Many forms of art—video, music, images, interactive art—have moved out of the physical world and into the digital. If you’re an artist, you’ve likely looked for ways to sell art online. Fortunately, there are reliable ways to get your digital art into the hands (or screens) of people who will appreciate it. Learn more about some of the most popular ways to sell digital art, with tips for selling art online. What is digital art? Digital art is any artwork that is principally created in a digital…

OpenAI Playground is a controlled environment (a digital sandbox) where you can access advanced large language models (LLMs) without needing coding skills or complex setups. You can use this sandbox to test out prompts/instructions and parameters for different LLMs to better understand their capabilities and limitations. OpenAI Playground is a good place to experiment with content generation, translation, summarization, coding, and question answering. Here’s where to find OpenAI Playground and how to use it to support your ecommerce efforts. What is OpenAI’s Playground? OpenAI Playground is an AI-powered online platform by OpenAI, the company behind the AI chatbot ChatGPT. Playground…

Artificial intelligence may have once conjured up images from science fiction, but today, 84% of ecommerce businesses are either already using AI solutions or considering implementing them into their workflows. More than ever, business leaders recognize AI’s potential to improve the customer experience.  AI-driven solutions can improve the online customer experience by allowing you to reach your audiences at all hours of the day, exactly when they need you. Here’s how AI tools can fuel more productive interactions with your customers.  What is an AI customer experience? AI customer experience is the integration of artificial intelligence (AI) to improve how…