Author: Dailyusastory

TikTok is a must-have in your online marketing strategy in 2024. As one of the fastest-growing social media platforms, TikTok isn’t just about memes and dance challenges, it’s also a powerful shopping platform. Users are highly likely to purchase products they see advertised on the app. If you want to reach the Gen Z and Gen Alpha audiences, TikTok is an ideal place to allocate some of your ad budget. Learn how to create effective TikTok ads, leverage the ads manager, and implement best practices to maximize your advertising return on ad spend (ROAS) on TikTok. What are TikTok ads?…

We publish a rundown each week of new products from companies offering services to ecommerce merchants. This installment includes updates on AI assistants, video ads, website builders, multichannel fulfillment, composable commerce, B2B financing, and cross-border and last-mile logistics. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants Amazon launches a generative AI-based selling assistant. Amazon has introduced in beta a generative AI-powered personal assistant for sellers, codenamed Project Amelia. Project Amelia can respond to sellers’ questions and offer fast access to critical business metrics and reports. According to Amazon, Amelia will provide a more personalized experience and increasingly…

Google has announced significant updates to its Gemini models, aimed at making advanced AI capabilities more accessible and cost-effective for developers worldwide. Two new production-ready models: Gemini-1.5-Pro-002 and Gemini-1.5-Flash-002, feature major improvements in speed and performance. Key Updates: Price reduction: a 64% reduction in input token prices, 52% in output tokens, and 64% in incremental cached tokens for Gemini 1.5 Pro. Increased rate limits: the rate limit for 1.5 Flash has doubled to 2,000 RPM, and for 1.5 Pro it has nearly tripled to 1,000 RPM. Improved speed: Gemini models now offer 2x faster output and 3x lower latency, making…

The postal service is an affordable, reliable, and efficient system for delivering your mail—especially given the volume and distances involved. The Automated Clearing House (ACH) transfer network is like the postal service of the electronic funds transfer (EFT) universe, where individual ACH transactions are like pieces of mail.  By submitting transfer requests in batches—the same way the post office collects and distributes mail at predetermined pickup and delivery times—the ACH network offers a cost-efficient and secure way to move money in exchange for slightly longer processing times than other types of electronic funds transfers. This guide shares the typical ACH…

Your marketing strategy might include a mix of emails, social media, advertising, and events, but one mention in the press can amplify all those efforts tenfold. A single news story can send a surge of new customers your way and even catapult your small business to the next level. Need proof? A single article in The New York Times transformed Beardbrand from a niche blog for beard enthusiasts into a major player in the men’s grooming industry. But how do you make that happen for your business? How do you catch the eye of your local news, let alone publications…

You’ve stumbled upon one or more small business ideas that could change the world (or at least your high school). What now? If you’re under 18, it’s possible to bring that idea to life and start your own small business. But there’s a catch. Young entrepreneurs will often need parental support or sign off to complete many of the steps leading up to launch. The good news is that with the blessing of a parent or guardian, kids and teens can manage most of the day-to-day operations of a thriving business. Becoming an entrepreneur at a young age can open up doors…

The “Add to Cart” moment is pivotal in a customer’s journey—it’s when browsing transforms into potential purchasing. Choosing the right ecommerce shopping cart solution and designing a smooth checkout flow are crucial for preventing customer drop-off and creating a great shopping experience. In this guide, we’ll explore the meaning of shopping carts for ecommerce businesses, how to add one to your website, and review top market options, including Shopify’s shopping cart integration. What is an ecommerce shopping cart? An ecommerce shopping cart is software that allows customers to select, store, and manage items before making a purchase. It mirrors the…

Knowing how to run Snapchat ads is a must for a retail brand’s’ social media strategy. And if you want to make a splash on Snapchat, you’ll probably need to pay to play. Paid ads on Snapchat are one of the quickest ways to boost your snap’s reach. But how do they work? And what kind of results can you expect from your ad spend? This guide will share everything you need to know about Snapchat ads to get your campaigns up and running, with tips and examples from brands that are nailing it. What are Snapchat ads? Snapchat ads…

Starting an online business is a transformative experience. While it can bring challenges you’ve never faced before, it also opens the door to amazing opportunities. Remember, every great online business started with an idea! A good online business idea is one that you’re passionate about and that meets a real need in the market. Look for ideas that have a built-in customer base and the potential for growth. Think about what problems you can solve or what interests you can share. Ahead, find 25 online business ideas and models, designed for beginners and experienced entrepreneurs alike. See which ideas inspire…

Many people dream about starting an ecommerce business, but the realities of building an online store can feel daunting. In this article, you’ll learn the five basic steps to launch an ecommerce store, how much it’s likely to cost, and extra tips for starting your business. What is an ecommerce business? An ecommerce business is a company that buys and sells goods or services online. They operate through apps, websites, social media, or online marketplaces. Ecommerce businesses can be small operations run by one person or large global companies, and may use one website or multiple sales channels to reach…