Author: Dailyusastory

Many people dream about starting an ecommerce business, but the realities of building an online store can feel daunting. In this article, you’ll learn the five basic steps to launch an ecommerce store, how much it’s likely to cost, and extra tips for starting your business. What is an ecommerce business? An ecommerce business is a company that buys and sells goods or services online. They operate through apps, websites, social media, or online marketplaces. Ecommerce businesses can be small operations run by one person or large global companies, and may use one website or multiple sales channels to reach…

Online shopping allows consumers to easily access a massive global marketplace, and businesses can sell to customers worldwide while reducing overhead expenses. The downside is online customers can’t physically interact with products—which can increase the barrier to purchase and make it difficult for companies to deliver memorable brand experiences.  Augmented reality marketing technologies can help. “When people have the intent to shop without physically being able to touch and see a product, the more options you can give them to create that confidence [the better],” says Sarah Sheldon, senior director of global ecommerce and digital at fashion brand Rebecca Minkoff. …

If you’ve got an entrepreneurial spirit, a green thumb, and an eye for design, and you enjoy spending your day surrounded by the scent of fresh blooms, a flower business might be a perfect fit for you. It’s a growing industry that offers a variety of entry points to newcomers. Whether you’re interested in setting up your own brick-and-mortar flower shop or going national with an online model, there are a few best practices to help you along the way. What is a flower business? A flower business, sometimes known as a floral shop or a florist, is an enterprise…

Sometimes what you see is what you pay. If a velvet barstool costs $100, buying four sets you back $400, before tax. No bundled deals, no volume discounts. Just simple multiplication. However, companies are increasingly experimenting with pricing that plays on consumer psychology and provides more value. A vegan meal subscription service might offer 10 meals at $7 each, then $5 per meal for those who order 20. A productivity app might present users with the option between a standard plan with core features and a premium plan with advanced tools like collaborative lists and calendar integration. In B2B retail,…

A lot has changed in the past few decades. Everything we used to consume via physical media (books, CDs, DVDs) is now available at the click of a button on a computer. Not to mention, a “computer” can now mean a desktop, laptop, tablet, or smartphone. Movies, videos, songs, and books are now “digital content”—essentially long lines of computer code that render as text, still images, audio, and video. Digital content creation is a big industry, and it covers everything from entertainment to digital marketing. Here’s a rundown of the many forms of digital content small business owners can use…

In 2018, Tide Pods were on the menu. Adopted by internet meme culture, many social media users posted videos and content of the Tide Pod Challenge, where individuals dared each other to consume the detergent capsules. Tide followed the emerging trend and online discourse closely and responded with a series of humorous ads featuring professional NFL player Rob Gronkowski telling viewers that the pods “are for doing laundry—nothing else!” Tide’s response was a high-profile example of a company keeping track of how the public talks about its products and brand. Keeping tabs like this can help with crisis management, nipping…

Experience ultimate versatility with the Sounce 3 in 1 Fast Charging Cable, featuring compatibility with Type C, Micro USB, and Lightning connectors. This cable is a powerhouse, delivering an impressive 100W speed for rapid charging, ensuring your devices stay powered up throughout the day. The luminous design adds a touch of flair, making it easy to locate your cable in low-light conditions. Not just for charging, this cable supports data transfer, exclusively for Type C ports, at a speed of 480 Mbps, allowing you to sync files seamlessly between your devices. Built to withstand daily…

If you’ve visited a car dealership in recent years, you may have noticed salespeople are more enthusiastic about showing you trucks and SUVs than sedans. Perhaps these salespeople harbor a lifelong passion for hauling cargo, but more likely their reason is simple: SUVs and trucks come with higher profit margins than sedans. SUVs, trucks, and sedans all cost roughly the same to manufacture, but SUVs and trucks have higher retail price tags, translating to more net profit for the sellers. No matter what you sell, the key to high profit margins is controlling costs while achieving a premium price. Here’s…

Avid readers know that there’s nothing like curling up with a good book. The heft of its pages, the crack of the book spine the first time you open it, and the anticipation of being transported into another world. Have you ever imagined a life where you could be surrounded by books every day, delivering your love of reading to the masses? Clever founders who discovered a gap in the market and a unique value proposition have found success in the book industry—even in the shadow of massive retailers. That’s because niche online bookstores offer something their large competitors can’t: personalized customer…

Segmentation is simple: it’s the creating of groups of customers who are the same in ways that matter to your business, like everyone who bought your top-selling sweatshirt. Once you know that group, it’s easier to personalize marketing for them, like an email promoting matching sweatpants. And personalization matters—91% of customers are more likely to shop with brands that recognize them, remember them, and provide personalized offers. You can already create segments in Shopify. You can find everyone who bought a specific sweater, everyone who has filled out a Shopify Form telling you they’re interested in sweatsuits, or even every…