Author: Dailyusastory

If you’re shopping for a dress shirt at a high-end retailer, you might be tempted to buy a bundle that includes a matching tie, pocket square, and cufflinks—after all, why not get everything you need at once? By offering this bundle, the brand is trying to increase its average transaction value, and it convinced you to spend a little more than you intended.  Here is how to calculate ATV for your own company, as well as strategies for growing your revenue per transaction.  What is average transaction value? Average transaction value (ATV) is the amount a customer spends in a…

For years, the gaming industry seemed like an unstoppable juggernaut, with revenues rising to stratospheric heights on the backs of ever-more-immersive titles and the explosion of mobile gaming.  However, as we enter the mid-2020s, there are growing signs that the industry is reaching a plateau. After the pandemic-fueled boom of 2020 and 2021, global gaming revenues dipped in 2022. That contraction gave way to tepid growth of just 0.5% in 2023, bringing the worldwide gaming market to around $184 billion, according to data from Newzoo.  While still an impressive figure, it’s a far cry from the double-digit percentage growth the…

Scaling down a business is not as fun as scaling up. The issues might be similar, but the process is different. The last two years have been tough for Beardbrand, my D2C men’s grooming company. I’ve described our challenges repeatedly in this podcast in the hopes of helping other merchants. I’ve covered our just concluded ADA lawsuit, persevering amid declining sales, resetting the business, and more. In this week’s episode, I address Beardbrand’s recent experience of changing 3PLs — third-party logistics providers. I review it in full in the embedded audio below. The transcript is edited for clarity and length.…

You’ve probably heard companies say, “Our people are our greatest asset.” It’s a common phrase in the business world, but some employers really take it to heart more than others. One way to show that commitment is by having a strong human resources (HR) department. An HR department handles everything from hiring new employees to managing compensation and addressing employee concerns. Let’s take a closer look at what human resources is all about and the important role an HR department plays in employee relations. What is human resources (HR)? Human resources (HR) is a collective term for the workforce or…

When managing the financial side of an online business, there’s a lot to learn. Your company’s balance sheet is a complex list of financial lingo. Luckily, a “fixed asset” is a highly important term that’s easy to grasp. Fixed assets are essential to virtually every kind of business—if you’re running a small to midsize business, you probably have at least one. They play a pivotal role in accounting compliance and assist with financial planning.  Here’s what fixed assets mean and why they matter for small business owners. What is a fixed asset? Fixed assets are items a company buys with…

Pinterest is more than a social media platform; it’s a visual search engine where users go to discover ideas and inspiration. For affiliate marketers, this makes Pinterest an opportunity to reach a highly engaged audience actively seeking products and solutions. Ahead, learn how to put your Pinterest account to work and generate passive income on the platform. What is Pinterest affiliate marketing? Pinterest is a social media platform with 522 million active monthly users and a reach that covers everyone from Gen Z to high-income households. On Pinterest, content is formatted as “pins,” which contain images, videos, and links to…

Print-on-demand companies make it easy to produce custom products. Use print-on-demand apps and websites to expand your product line, create merchandise, or target new audiences without the headache of managing inventory. Each print-on-demand company has its own catalog of products, shipping policies, and pricing structure. To choose the right POD service for your business, take a look at these 11 free and paid print-on-demand services. The 11 best print-on-demand companies Printful: Best global POD service Printify: Best POD supplier network Gooten: Best for custom homeware Apliiq: Best for custom clothing Gelato: Best for custom stationery Spreadconnect: Best for fast fulfillment…

Blumer Marketing Strategy & Consultants specializes in modern, customer-centric marketing approaches. My team of fractional CMOs and strategic consultants help businesses provide customers with the right information at the right time, building workflows that anticipate needs and deliver next-best content. I’m excited to share my experience driving conversions and fostering loyalty. There are more ways than ever to reach your target audience, but simply launching campaigns across multiple marketing channels isn’t enough to resonate with buyers. That approach can actually end up wasting your valuable time—not to mention your marketing budget. Instead, businesses can benefit from a user-centric approach known…

From the manufacturer Cools at 52 °C Air Cooled Electric Control Box technology is used to effectively cool down the temperature of electric parts inside the outdoor unit, resulting in nonstop cooling at 52 °C ambient temperature. Long Air Throw With a bigger indoor size and a wider outlet, cool air reaches to the farthest points of the room, thus making this an ideal AC for larger rooms. 2 – Way Swing Enjoy coolness in this summer heat with this 2 way swing feature that directs the air flow in your AC horizontally by opening…

This installment of our weekly rundown of new products for ecommerce merchants includes tools for visual search, AI, payments, shipping, warehouse management, and automated marketing campaigns. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants Google Lens introduces new features, including shopping ads. Google has updated Lens, its visual search tool, to include shopping ads alongside the visual results. Users will also see a results page displaying key product information, such as reviews, price comparisons, and available purchasing options. Additionally, users can now use Lens to search by taking a video or asking a question by voice. Google…