Author: Dailyusastory

Instagram Stories boasts over 500 million daily active users who are tapping, viewing, and interacting with Stories of the people they follow (and likely Stories ads as well). That’s a good half a billion people who could potentially see your Story or Story ad. In addition, 58% of Instagram users say they become interested in a brand or product after seeing it featured in an Instagram Story. This means you can increase your brand awareness, followers, and customers all by using Instagram Stories regularly. Throughout this article, we’re going to dive deeper into what Instagram Stories are and how you…

The custom t-shirt printing market is expected to grow by 11% per year through 2030. And with online tools to help you print and sell your tee designs, it’s never been easier to start a t-shirt business. By selecting a target audience and designing t-shirts that delight customers, you can create popular clothing at a low cost. This guide explains how to start an online shirt business that brings in extra monthly income. How to start a t-shirt business Choose a niche Source quality material and t-shirt printing options Create t-shirt designs Mock up your t-shirts Validate your t-shirt designs…

OKRs aren’t just for tech companies.  “As a small business, you can’t afford to be distracted,” says Christina Wodtke, Stanford lecturer and author of Radical Focus. “OKRs provide a focus on the single most important thing that you should be doing right now.” Here’s how you can leverage company objectives and measurable key results using a simple OKR template. What is an OKR? OKR stands for “objectives and key results.” It’s a goal-setting method for reaching qualitative business objectives by achieving quantitative key results. For example, you might have the objective “Get customers excited about our rebrand.” Your key results…

It’s tempting to stay in your comfort zone—it’s familiar, safe, and reassuring. But while avoiding risks and sticking to traditional methods of doing business can provide a sense of security, it can also limit your potential. What if your success wasn’t determined by external forces but by your mindset? Shifting your perspective to see challenges as opportunities rather than obstacles can help you to grow and innovate. Practicing a growth mindset can help you break free from limitations and drive your business toward success. What is a growth mindset? A growth mindset, a concept developed by Stanford psychologist Carol Dweck,…

Cupcakes, razors, dog food, streaming: There’s a subscription service for all of these, and the subscription business is booming, expected to grow to $1.5 trillion by 2025. If you run a subscription box company with a loyal customer base, a big part of running your business is managing customer relationships and recurring payments. To keep up with the demand, you can use subscription management software to track orders and keep the monthly recurring revenue flowing. What is subscription management? Subscription management is the process in which a company handles consumer subscriptions for services or products it provides on a recurring…

A good positioning statement is as a compass for all your marketing efforts. It solidifies your brand position and guides all aspects of your business communication in the right direction. It determines which influencers you partner with on TikTok and Instagram. It guides how your customer service representatives sign off on tickets. It sets the tone and messaging of your weekly email newsletter. Overall, a successful brand positioning statement helps you establish consistency across distinct customer touchpoints, so your brand becomes instantly recognizable.  What is a positioning statement? A brand positioning statement is a focused description that defines your company’s…

Believe it or not, philosophers still debate whether a tree that falls alone in a forest makes a sound. The answer to this question, of sound made for the hearing, remains unknowable. Business owners can skip this argument. In the business world, existence means being perceived—and the easier it is to perceive you, the better off you are. Many businesses invest heavily in efforts to increase the likelihood consumers will encounter them online. The outcome of these efforts is known as a business’s online presence. Here’s what that means, why it’s important, and 10 ways to improve yours. What is…

There are so many ways you can make your customers’ lives easier—for example, deliver straight to their door, direct them to a nearby store for collection, or provide a web of alternative pick-up locations. You might experiment with social selling on Instagram, letting followers tap on photos of your products to add to a cart on their mobile phones. You might even bring a point-of-sale system to community-driven pop-up shops, all in a bid to be where your customers are. Selling across multiple channels is great for customer convenience and your bottom line. But it can also come with logistical…

While your brand strives to offer the best products and create an exceptional shopping experience, some factors may be undermining your success. A complicated website can cause even eager browsers to leave abandoned carts. Slow shipping that misses promised timelines convinces customers they can’t count on you when it matters. A product that overpromises and under delivers—like a “premium” wool sweater that pills after a wash—will ensure a buyer never shops with you again. These are examples of customer pain points that crop up along the buyer’s journey—from when a shopper first interacts with your brand to when they finally…

Ecommerce has democratized the world of arts and crafts. If you have a passion for making handmade goods and the drive to promote your work online, you can make a living selling your work. There’s only one problem: Most of the world’s other artisans are also trying to market and sell their products online. How do you stand out in such a vast and crowded industry? One way is to emphasize fine craftsmanship. Many of your competitors may offer similar products, but if you can beat them on execution, excellence, and attention to detail, you can break free of the…