Author: Dailyusastory

Despite launching internationally only in 2017, TikTok has become the authority on what’s hot in culture, politics, fashion, and beyond. TikTok is a force, growing rapidly year over year. As of 2024, there are nearly 108 million TikTok users in the United States. The short form video app has attracted a sizable Gen Z user base, and for entrepreneurs, that’s a lot of marketing potential. If you want to leverage TikTok’s massive user base in building your audience, here’s a look at the strategies of some of the social media platform’s top creators and marketers. Get tips on how to make…

There’s no such thing as a website without a web host—but the best web hosting costs money. From personal vanity sites to multimillion-dollar online stores and everything in between, there’s a wide range of hosting needs depending on what you want to achieve with your website.  All web hosting plans have different features and price points. Some offer plug-and-play hosting and website design, while others offer technical innovations to deal with high-traffic surges. Knowing which one will work best for you and your business can save you money and tech-induced headaches.  Read on for information that will help you determine…

With affiliate marketing, brands and content creators benefit from working together. Brands get access to the motivated audiences of bloggers, podcasters, magazines, and social media influencers. In return, creators make a commission on sales or referrals, providing a stable way to monetize their content. This guide explains how to become an affiliate marketer and make money by promoting products. Below, find tips from affiliate marketing experts and examples of popular affiliate programs. Looking to start an affiliate program? Here’s how to recruit and manage affiliates for your business. What is affiliate marketing? Affiliate marketing is a type of marketing where…

When you’re taking your first steps into the world of ecommerce, there’s a lot to learn. You might have great products, but do you know how to pack an order, help a frustrated customer, or create a marketing campaign? Etsy is appealing to makers because it comes with a built-in audience. You don’t need to design a website or know anything about attracting traffic. However, as your business grows, you may want to run your own online store. Having a store gives you more control over your customer experience, and allows you to create a memorable brand. For many sellers,…

You’ve created the best products in your industry. Your brand design is on point. You’ve set up social channels for your business. This means you’re finally ready to launch your Shopify store! Not so fast. It’s easy to get caught up in the excitement of introducing your business to the world and miss some critical steps. Even if your brand and website look polished, there are several ecommerce checklist items that will ensure a smooth launch. Are your product pages search engine optimized? Have you created a marketing plan to promote your brand? Does your website have critical pages like FAQ…

Jacob Posel is a software engineer with Common Thread Collective, the ecommerce agency. He focuses on strategies for integrating artificial intelligence into a business. The best use, he says, is to streamline operational processes, those that might otherwise go to virtual assistants or inexpensive labor. In our recent conversation, he addressed AI versus human creativity, image generation, cost, and more. The entire audio of that discussion is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Give us a rundown of what you do. Jacob Posel: I’m a senior software engineer with Common Thread Collective. I spend…

In 2023, less than two years into starting their company, founders Lisa Watkins and Katie Hill’s WanderFull landed on Oprah Winfrey’s Favorite Things List. This was after their debut at the Javits Center in New York City, where their product drew both interest and plenty of wholesale orders. Lisa credits WanderFull’s getting noticed by Oprah’s team to its unique, problem-solving product: a stylish crossbody bag designed for carrying a water bottle. “The secret of our success is solving a problem that people had, which is always holding a water bottle in one hand,” she says. When creating a niche product,…

5. Enhance visual hierarchyVisual hierarchy refers to the way elements are arranged on your site to guide users’ attention to the most important parts. This helps visitors quickly understand what they should focus on and which actions they should take.To create an effective visual hierarchy, start by using headings and subheadings to break up your content and emphasize key points.Consider using contrasting colors, larger fonts, or bold text to highlight important elements like CTAs (call-to-actions) or headlines.Also, prioritize placing your most crucial information “above the fold,” so users don’t have to scroll to find it.6. Utilize clear call-to-actionsYour call-to-actions (CTAs)…

Welcome to this week’s roundup of AI news made by humans, for humans. This week, OpenAI told us that it’s pretty sure o1 is kinda safe. Microsoft gave Copilot a big boost. And a chatbot can cure your belief in conspiracy theories. Let’s dig in. It’s pretty safe We were caught up in the excitement of OpenAI’s release of its o1 models last week until we read the fine print. The model’s system card offers interesting insight into the safety testing OpenAI did and the results may raise some eyebrows. It turns out that o1 is smarter but also more…

Ecommerce When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. And…it hasn’t stopped. Looking back nearly five years later—cookie deprecation and privacy concerns top of mind—it’s clear that the importance of retail media will only continue to climb. And apparently, so will the number of networks and their offerings – even moving beyond traditional retailers! To be certain, Amazon is still the undisputed leader of retail media networks (RMNs), with Walmart Connect taking a secure but distant second place. But the number of worthy networks for brands to…