Author: Dailyusastory

When you send off a marketing email, upload an Instagram post, or hit Publish on a landing page, you’re hoping a customer will make a purchase, follow your account, or otherwise engage with your business. Customer engagement is a critical component of a company’s marketing strategy because it can fuel business growth and nurture existing customers.  Here’s how to engage customers effectively and why a strong customer engagement strategy is beneficial to your business. What is customer engagement? Customer engagement is the process of relationship-building between a brand and its new and existing customers. By connecting with your customers, you…

In basketball, your free throw percentage is the ratio of successful shots to total attempts. Let’s say you have an abysmal 2% free throw rate and a lifetime goal of sinking 100 shots in an hour. You could either take 5,000 shots in that time—roughly 84 shots a second—or work on improving your game.  Which sounds easier? In basketball and business, efficiency matters—and while it’s true you miss every shot you don’t take, it’s also true that NBA players—and successful business owners—aim for high success rates. Think of productivity as your business’s free throw percentage, measuring how efficiently you turn…

In the book Brand Against the Machine, author John Morgan writes, “Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.”  To successfully market your product and build brand equity, your target audience must believe your brand is the best option for delivering the results they want. Customers who think this way and prefer your brand over others will propel your business forward. Learn more about why brand preference is vital for your company’s success and how to create and enhance connections with more consumers. What…

As your business grows, so does your need for systems to facilitate the development, production, and distribution of your products. Establishing these systems can feel daunting at first. Luckily, there are tools to help you effectively set up processes throughout your company. One of those tools is a visual representation called a process map. Learn more about what process maps are, how they can benefit your business, and how you can build one for your own company with a free template. What is process mapping? Process mapping is a visual organization strategy involving a flowchart that outlines the steps of…

Podcasting is an engaging and an effective platform to share industry insights, showcase expertise, and exchange ideas. If you’re starting a podcast to grow your business or connect with innovative people, picking the right name is key to attracting your target audience. But as anyone who has named a business will know, finding the perfect name is challenging.  In this article, we’ll go over the different types of business podcasts, look at example names, and cover tips for finding the perfect title for your budding show.  50 business podcast name ideas Your podcast name will depend on the type of…

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Estimated read time: 3 minutes, 32 seconds FastSpring is excited to announce our role as the leading sponsor of GamesBeat Next, a premier event on the gaming industry calendar. Set to take place on October 28-29 at Convene in the heart of San Francisco, this event promises to be a melting pot of ideas, innovations, and opportunities for game developers and industry professionals alike. This year’s theme “Back to Growth,” is in response  to the wake of recent challenges, the video game industry stands resilient, poised to reignite its momentum. As the leading sponsor, FastSpring is committed to enhancing the…

Estimated read time: 3 minutes, 7 seconds FastSpring is thrilled to announce our participation in gamescom asia, a premier event that offers unparalleled business opportunities both within and beyond Southeast Asia. As a global leader in payment solutions for game developers, our presence at this dynamic gathering underscores our commitment to supporting the burgeoning gaming industry across the region and around the world. Mark your calendars for October 17-18, when the gamescom asia business area will transform into a hub of opportunity, networking, and knowledge sharing. FastSpring will be at the heart of the action at Booth BB01, where our…

To Nik Sharma, companies that pursue short-term profits at the expense of branding face long-term hurdles. They often rely on advertising to gain sales and then struggle when the cost becomes prohibitive. His agency, Sharma Brands, counsels the opposite: Create a positive name identity first. Affordable acquisition and retention follow. He and I recently spoke, addressing brand strategies, successful companies, and more. The entire audio of our conversation is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Tell us about yourself. Nik Sharma: I run Sharma Brands, a growth agency. We primarily focus on pre-launched brands…

Welcome to our weekly roundup of human-crafted AI news. This week OpenAI handed out API goodies. California’s AI safety bill got killed. And NVIDIA surprised us with a powerful open model. Let’s dig in. Here come the agents OpenAI didn’t announce any new models (or Sora) at its Dev Day event, but developers were excited over new API features. The Realtime API will be a game-changer for making smarter applications that speak with users and even act as agents. The demo was really cool. There have been rumors about OpenAI going the “for-profit” route and awarding Sam Altman billions of…