Author: Dailyusastory

Have you ever found yourself scrolling on a food delivery app, endlessly flicking past pizza, sushi, Thai, and fast food options? Eventually, you make your way back up to the top of the scroll, and that’s when you notice the “Recommended for You” section: a curated list of all the places the app’s algorithm thinks you’ll be interested in.  You are that group of restaurants’ intended audience, or the person they’ve been trying to find. Based on your eating history and what you’ve been clicking on, the app has decided these are the places for you. And you can do…

Optimizing a site for organic search rankings involves identifying the best-performing pages, missed opportunities, and areas of improvement. The process typically requires aggregating page and query data on multiple spreadsheets. Expensive tools can help create those spreadsheets, but few small and medium-sized businesses can afford them. Here’s how to create a detailed SEO spreadsheet for free. 1. Export from Search Console Start with Google Search Console’s “Performance” section to export the best- and worst-performing pages into a Google Sheet or Excel. Search Console is free and provides detailed reports that include: Organic clicks for each page within a specified period,…

The graphical user interface (GUI) is a tech feature that’s so ubiquitous we take it for granted. When GUIs came along in the 1980s, they revolutionized desktop computers. We learned new ways of using computers—including the mouse, and icons we use to save and open files in a desktop environment. For more than 40 years, GUIs have been the de facto way we engage with computer technology.  What problems did the GUI solve? What came before them? Why do we still use them? Are there drawbacks? Let’s dive into the history of GUIs and talk about why they’re here to…

While the expression “don’t judge a book by its cover” offers valuable wisdom, the reality is that we often judge book covers, movie posters, food labels, and just about everything else, at first glance. A book cover might not give you a deep understanding of its contents, but covers do important work. They can hook your interest and hint at a book’s subject matter. Likewise, Instagram highlight covers can engage users and communicate what type of content they’ll find in your Instagram stories. If you’ve ever wondered how to create effective, engaging Instagram highlight covers, everything you need to know…

You use search engines like Google to dig through a nearly infinite amount of websites, pages, social media accounts, videos, images, libraries, collections, and files on the internet. If you’re running an online company or ecommerce store, you know that appearing in search engine results can be a major driver of business. Though these tools have worked for decades, powerful technologies leveraging artificial intelligence have recently proliferated. AI-powered search engines use machine learning and natural language processing to help you find the information you’re searching for—and you can also use them on your own website or ecommerce store as a…

Imagine launching a new pay-per-click (PPC) ad campaign, confident it will boost traffic and conversions. You set it up, sit back, and let your Google Ads campaigns get going. A few weeks later, you check back. After spending thousands on ads, you have few conversions to show for it and no revenue increase. Without PPC optimization, this happens all too often. Great marketers know that maximizing PPC performance is an ongoing process. To see positive results and avoid wasting campaign budgets, you need to constantly tweak and adjust PPC campaigns. For startups or stores with limited funds, a proactive PPC…

Since 2017 we’ve published five lists of new social networks — 2017, 2019, 2020, 2022, and 2023. Here is our all-new installment for 2024. There are microblogging platforms for text, video, audio, and images. There are decentralized social networks, live-streaming platforms, AI-assisted networks, ad-free apps, and location-based apps to track and meet up with contacts. Some of the platforms are in beta.   Instagram Threads Instagram Threads is an app for sharing stories and conversations. Create posts up to 500 characters with the option to include links, photos, carousels, and videos up to five minutes long. Then share to Instagram…

Artificial intelligence has burst into everyday life with such speed it can be hard to remember what life was like before we turned to AI tools to generate images or provide detailed answers to thorny questions. It seems that artificial intelligence is everywhere, from AI chatbots on ecommerce sites to AI assistants fixing grammar errors in our written documents. For a lot of people, generative AI is nearly synonymous with a single AI productivity tool: ChatGPT. Developed by OpenAI and now supported by billions of investment dollars from Microsoft, ChatGPT is, as of 2024, the most used generative AI tool…

Many online marketers share a common goal: Optimize their company’s website so it can break through online search algorithms and show up at the top of search results. There are many established ways to do this, but can engagement on your company’s social media profiles help push your website to the top of search results pages, too?  While Google and other leading search engines don’t directly include social media performance in search algorithms, you can use social media to improve your website’s search rankings over the long run. The process starts with improving your social signals.  Here’s an overview of…

You may know YouTube as the go-to destination for silly cat videos, elaborate beauty tutorials, and music video drops, but it’s also a bonafide ecommerce powerhouse. YouTube is now the second largest social media platform in the world, drawing billions of monthly active users for everything from watching cooking tutorials to buying hair extensions. According to Bridget Dolan, YouTube’s global managing director of shopping, userswatched 30 billion hours of shopping-related videos in 2023 alone—the equivalent of 3.4 million years.  As more users flock to YouTube and make purchases, the platform is an invaluable tool for retailers to drive sales. Wondering how…