Author: Dailyusastory

This “Ecommerce Conversations” episode continues my masterclass series on entrepreneurship. Last week I addressed tactics to increase ecommerce profits amid a slump for many businesses. This week I focus on branding. Most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company’s mission and purpose. My full audio narration is embedded below. The transcript is edited for clarity and length. Mission A founder’s outlook drives the brand. What does she or he want to achieve? For me, it’s freedom — creating my own path. If unsure,…

Global AI-enabled ad spend is projected to reach an impressive $370 billion USD. It indicates how the marketing landscape is experiencing a shift from AI involvement. Impressive numbers regarding AI investments are being recorded and the revolution isn’t just for tech giants anymore. AI is now accessible for agencies of all sizes since ChatGPT was introduced.  There is one more thing: Democratize AI is leveling the playing field, allowing smaller marketing firms to harness sophisticated capabilities once reserved for enterprises with massive budgets and technical teams. Now what is democratized AI? why we are discussing it, and how marketing agencies…

Ted Kubaitis once managed organic search for a retailer with 25,000 SKUs and 500 categories. He feared competing against Amazon for rankings until he realized most of its product pages had zero external links. Then an epiphany hit. “All it took was 25 backlinks,” he told me. Ted is now the founder of SEO Tool Lab, a prominent agency and software provider, and the host of “SEO Fight Club,” a YouTube show. He and I spoke last month at a conference. I asked him about today’s SERPs, keyword priorities, content marketing, and, yes, competing against ecommerce giants. The entire audio…

Product descriptions have always been a vital ecommerce selling tool. But crafting unique and persuasive copy is challenging. So almost a decade ago, I wrote what has become one of my favorite articles, “How to ‘Manufacture’ Product Descriptions for Ecommerce.” The piece describes a composition process and, ultimately, produces this description for a soup spoon: Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. You…

We publish a weekly roundup of new products and services for ecommerce merchants. This installment covers international expansion, Amazon selling, Shopify themes, customer support, payments, shipping, and B2B solutions. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants eBrands raises €7.5 million to help consumer brands grow internationally with AI. eBrands, the Nordic export platform, has secured €7.5 million ($8.2 million) in equity funding, bringing its total raised to €50 million. The funds will support Apollo, eBrands’ AI tool that helps brands enter 60 markets without local infrastructure or heavy investment. The platform streamlines supply chain, sales, finance,…

Product Description FITPUT Knee Guard for men provides superior cushioning and support Knee cap or knee support to alleviate discomfort and enhance performance? Our premium range of knee caps for women for pain reliefand knee cap for men pain reliefare designed to provide superior support and comfort. Whether you need a knee pad for pain relief during workouts or a knee cap for sports FITPUT Knee caps for women for pain relief knee cap for men pain relief The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The…

I’ve addressed the benefits of Google Ads scripts to automate aspects of account management. Producing custom scripts is now much easier with generative AI platforms. Scripts can go beyond automation to solve problems. For example, it’s not always evident when an account stops serving ads. The payment method may fail, or Google could reject them. The “Account Down” script runs hourly and sends an email when an account hasn’t seen an impression in a designated period. I’ve struggled with campaigns that set a higher target cost per acquisition than the budget. It’s not always obvious. A budget might be $500,…

Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro. Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 sq. ft. manufacturing facility. Brandon and I recently spoke. He shared the company’s origins, culture, “drop” selling, and more. Our entire audio is embedded below. The transcript is edited for length and clarity. Eric…

The crucial role of prompts, logic, and reasoning is growing in our everyday operations. Committed to keep improving and taking the recent developments in the AI landscape, we have updated Weam AI.  As we navigate an increasingly complex world, formulating clear and effective prompts becomes essential for effective communication and problem-solving. Harnessing logic and reasoning allows us to make informed decisions, fostering innovation and adaptability in various domains at work. Built for Performance, Optimized for Cost-efficiency Becoming popular overnight and joining the AI revolution, DeepSeek has caught everyone’s attention. The cost-effectiveness of the model caught Weam AI’s attention. Adding a…

There’s a disturbing trend in organic search: Many web pages are losing traffic without a substantial change in rankings. It’s not an abrupt loss and usually occurs for low-volume queries. Yet the aggregated traffic reduction across many pages adds up, becoming noticeable. What can be done? A drop in traffic usually stems from lower rankings. But what if rankings are unchanged? This trend is widespread, affecting large and small sites. Here are the causes. Clicks to this web page decreased from April 2024 to February 2025, but its top ranking stayed the same. Click image to enlarge. Zero Click Searches…