Author: Dailyusastory

Whether they know it or not, many ecommerce marketers are programmatic search engine optimizers. It’s one of the hottest SEO tactics in the artificial intelligence era. Marketers can use what they already know about optimizing product and category pages to attract new visitors. Programmatic SEO uses data, algorithms, automation, and AI to create hundreds or even thousands of web pages. Programmatic SEO You will not likely find “programmatic SEO” in a dictionary. The process uses algorithms, automation, and sometimes AI to create keyword-specific web pages at scale. The technique aims to rank pages for a vast number of long-tail keywords,…

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Estimated read time: 2 minutes, 25 seconds FastSpring is thrilled to announce our participation in the Tokyo Game Show 2024  (TGS2024), one of the world’s premier gaming events. Join us at Booth: 03-C11 at Makuhari Messe (Chiba, Japan). The theme for TGS2024 is “Trailblaze the World with Gaming” and will take place in a hybrid format, which will include both physical and virtual venues along with official streaming. The physical exhibition aims to cater to a diverse range of visitors, from business professionals to families, while official streaming programs and the virtual venue will provide various news and experiences across…

“Ask an Expert” is an occasional feature where we pose questions to seasoned ecommerce pros. For this installment, we’ve turned to Charles Nicholls, a serial SaaS ecommerce entrepreneur, most recently of SimplicityDX, a customer acquisition platform, and a Practical Ecommerce contributor. He addresses the viability of selling on TikTok Shops. Practical Ecommerce: Should merchants consider TikTok Shop despite the political uncertainties? Charles Nicholls: When evaluating TikTok Shop, merchants should first decide whether to sell on social channels at all. Charles Nicholls Social platforms such as TikTok Shop, Instagram Shop, and others function similarly to traditional marketplaces, such as Amazon. But…

The Crocs Club is a refreshing take on loyalty programs. Instead of relying on a traditional points-based system that can sometimes feel like a chore to track, Crocs has simplified the process. Members of the Crocs Club enjoy immediate benefits like discounts, early access to new releases, and personalized gifts, all without the need to accumulate points or achieve status levels.This approach makes the customer experience more intuitive and enjoyable. By eliminating the complexities often associated with loyalty programs, Crocs ensures that customers feel rewarded right from the start. One of the standout features of the Crocs Club is that it provides…

OpenAI has signed a first-of-its-kind agreement with the US government to collaborate on AI safety research and evaluation.  The deal comes as the company is reportedly in talks to raise funding at a staggering $100 billion valuation, underlining the breakneck pace of development and investment in the AI sector. On Thursday, the U.S. Artificial Intelligence Safety Institute, part of the National Institute of Standards and Technology (NIST), announced that it had reached agreements with both OpenAI and rival AI firm Anthropic.  The partnerships will give the government inside access to major new AI models before and after their public release,…

Want to grow your email list more effectively but not sure how to get started? Discover how UK-based brand Sassy Scents, boosted their conversion rates and expanded their community with the right tools and strategies. Website: wearesassyscents.comFounded: 2019 Industry: Beauty Source link [ad_3] [ad_4]

OptiMonk is an all-in-one CRO toolset that provides popups, website personalization, and A/B testing.With a range of conversion rate optimization tools and features, OptiMonk empowers ecommerce businesses to use targeted messaging, personalized content, and tailored offers to maximize conversions and sales.Let’s see how OptiMonk helps boost conversion rates.Key feature #1: A/B testingA/B testing is a cornerstone feature of OptiMonk, allowing you to experiment with different versions of web pages, popups, or offers to determine which performs best.This feature enables you to make data-driven decisions and continuously optimize your website and marketing campaigns based on real user interactions.Key feature #2: Dynamic…

Capturing zero-party data is just the first step. To truly enhance customer experience, you need to handle this data with care and an excellent zero-party data strategy.1. Transparency and trustBuilding trust with your customers starts with transparency. Be clear about what data you’re collecting, why you’re collecting it, and how it will be used.Customers are more likely to share their information when they feel confident that their data will be handled responsibly. This means clearly communicating your privacy policies, offering easy access to these policies, and consistently following through on your promises.For instance, when asking customers to fill out a…

Welcome to our weekly roundup of handmade AI news. This week, OpenAI gave us more vaporware to look forward to. We might not need data centers to train models. And big tech writes anti-establishment letters to ‘save’ AI. Let’s dig in. Strawberry rumors You may have seen strawberries feature disproportionately in AI discussions this week. AI models still can’t tell you how many Rs the word “strawberry” contains and Sam Altman has been posting random pics of them on X. Why is the AI world ranting on about strawberries? In frustratingly consistent fashion, OpenAI has leaked whispers and rumors of…