Author: Dailyusastory

3.5. Retargeting campaignsDon’t let potential customers slip away. Use retargeting ads to bring previous visitors back to your site and convert them into buyers.Create custom audiences based on specific actions, such as site visits, product views, or cart abandonment. Tailor your retargeting ads to address any potential hesitations they might have, such as offering an additional discount or free shipping.Balance the frequency of your retargeting ads to avoid overwhelming potential customers. Space out your ads and experiment with different timing to see what works best for bringing customers back to your site.Step 4: Enhance customer support and serviceSales are great,…

CRM (or Customer Relationship Management) systems have been around for a while now, and their popularity and functionality have continued to grow. Companies have learned the importance of developing a customer-centric focus and maintaining strong lines of communication with their customers.Now, you may think that a CRM system is only meant for huge companies with massive amounts of customers. Or that a CRM system is simply too expensive for a small business to use and maintain.The truth is that a CRM system can benefit and add value to businesses of every size. Keep reading to discover why adding a CRM is a no-brainer for your business.What Is Ecommerce CRM Software?Customer Relationship Management refers to the strategies, technologies, and systems that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.A CRM system helps businesses track their…

CRM (or Customer Relationship Management) systems have been around for a while now, and their popularity and functionality have continued to grow. Companies have learned the importance of developing a customer-centric focus and maintaining strong lines of communication with their customers.Now, you may think that a CRM system is only meant for huge companies with massive amounts of customers. Or that a CRM system is simply too expensive for a small business to use and maintain.The truth is that a CRM system can benefit and add value to businesses of every size. Keep reading to discover why adding a CRM is a no-brainer for your business.What Is Ecommerce CRM Software?Customer Relationship Management refers to the strategies, technologies, and systems that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.A CRM system helps businesses track their…

Streaming By Emily Sullivan Aug 28 2024 When Disney+ launched in November 2019, it quickly became a dominant force in the streaming industry, capturing the attention of millions with its huge library of content. As the platform expanded, so did its subscriber base, reaching impressive growth milestones. For example,  In the third quarter of 2024, the number of global Disney+ subscribers surged to 153.8 million. In 2022, Disney+ took a significant step by introducing an ad-supported tier, opening up new opportunities for marketers to reach engaged audiences in a premium environment. This shift reflects a broader trend where consumers are…

Streaming By Emily Sullivan Aug 28 2024 When Disney+ launched in November 2019, it quickly became a dominant force in the streaming industry, capturing the attention of millions with its huge library of content. As the platform expanded, so did its subscriber base, reaching impressive growth milestones. For example,  In the third quarter of 2024, the number of global Disney+ subscribers surged to 153.8 million. In 2022, Disney+ took a significant step by introducing an ad-supported tier, opening up new opportunities for marketers to reach engaged audiences in a premium environment. This shift reflects a broader trend where consumers are…

In the United States in 2024, YouTube has emerged as the most popular social media platform – it is the place to go not only for how-to tutorials and cat memes, but also for full-feature entertainment. This is because video is a powerful form of storytelling, capable of engaging audiences in ways that text and static images often cannot. The art of storytelling in video involves a combination of visual, auditory, and narrative techniques that together create a compelling and immersive experience for the viewer.  Crafting such narratives requires a deep understanding of various elements, from scriptwriting and cinematography to…

Swedish fintech giant Klarna, which pioneered buy now, pay later, recently announced plans to use AI to boost efficiency, cutting its employee headcount by nearly 50% in the process. Klarna CEO Sebastian Siemiatkowski revealed in an interview with the Financial Times that the company is targeting a “directional” workforce of around 2,000  – a stark drop from the 5,000 employees it had at its peak.  This reduction is already underway, with Klarna trimming its staff to 3,800 over the past year, largely through attrition rather than layoffs. What’s the driving force behind Klarna’s leaner future? The mass rollout of AI…

Amazon By Tinuiti Team Aug 28 2024 In today’s data-driven marketing landscape, the ability to ask the right questions is paramount. Amazon Marketing Cloud (AMC) emerges as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making. If you’re new to AMC, it’s a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution introduced in 2021. Understanding the Value of Amazon Marketing Cloud Built on Amazon Web Services (AWS), AMC provides a flexible environment that empowers advertisers with customizable reporting capabilities based on event-level data across various data sets. These data sets can encompass…

Amazon Kindle Direct Publishing (KDP) has radically transformed the self-publishing industry, setting up a platform where authors can publish their books and connect with an international audience sans the conventional challenges. This article will guide you through the nitty gritty of KDP, its upsides, and how you can start your publishing endeavors in 2024. What is KDP? KDP is Amazon’s self-publishing platform, enabling writers to publish and distribute e-books and print-on-demand paperbacks. It provides a simple, easy-to-execute process for writers to share their creations with millions of audiences worldwide. Dissimilar to traditional publishing, KDP endows authors with complete control over…

The U.S. Department of Commerce publishes total quarterly domestic retail sales and ecommerce only. Newly published figures for Q2 2024 (PDF) show total retail sales of $1.82 trillion (a 0.5% increase over Q1 2024) and ecommerce-only retail sales of $291 billion, a growth of 1.4% over the prior quarter. According to the DoC, ecommerce sales are for “goods and services where the buyer places an order (or the price and terms of the sale are negotiated) over an Internet, mobile device, extranet, electronic data interchange network, electronic mail, or other comparable online system. Payment may or may not be made…