Author: Dailyusastory

Sometimes what you see is what you pay. If a velvet barstool costs $100, buying four sets you back $400, before tax. No bundled deals, no volume discounts. Just simple multiplication. However, companies are increasingly experimenting with pricing that plays on consumer psychology and provides more value. A vegan meal subscription service might offer 10 meals at $7 each, then $5 per meal for those who order 20. A productivity app might present users with the option between a standard plan with core features and a premium plan with advanced tools like collaborative lists and calendar integration. In B2B retail,…

A lot has changed in the past few decades. Everything we used to consume via physical media (books, CDs, DVDs) is now available at the click of a button on a computer. Not to mention, a “computer” can now mean a desktop, laptop, tablet, or smartphone. Movies, videos, songs, and books are now “digital content”—essentially long lines of computer code that render as text, still images, audio, and video. Digital content creation is a big industry, and it covers everything from entertainment to digital marketing. Here’s a rundown of the many forms of digital content small business owners can use…

In 2018, Tide Pods were on the menu. Adopted by internet meme culture, many social media users posted videos and content of the Tide Pod Challenge, where individuals dared each other to consume the detergent capsules. Tide followed the emerging trend and online discourse closely and responded with a series of humorous ads featuring professional NFL player Rob Gronkowski telling viewers that the pods “are for doing laundry—nothing else!” Tide’s response was a high-profile example of a company keeping track of how the public talks about its products and brand. Keeping tabs like this can help with crisis management, nipping…

Experience ultimate versatility with the Sounce 3 in 1 Fast Charging Cable, featuring compatibility with Type C, Micro USB, and Lightning connectors. This cable is a powerhouse, delivering an impressive 100W speed for rapid charging, ensuring your devices stay powered up throughout the day. The luminous design adds a touch of flair, making it easy to locate your cable in low-light conditions. Not just for charging, this cable supports data transfer, exclusively for Type C ports, at a speed of 480 Mbps, allowing you to sync files seamlessly between your devices. Built to withstand daily…

If you’ve visited a car dealership in recent years, you may have noticed salespeople are more enthusiastic about showing you trucks and SUVs than sedans. Perhaps these salespeople harbor a lifelong passion for hauling cargo, but more likely their reason is simple: SUVs and trucks come with higher profit margins than sedans. SUVs, trucks, and sedans all cost roughly the same to manufacture, but SUVs and trucks have higher retail price tags, translating to more net profit for the sellers. No matter what you sell, the key to high profit margins is controlling costs while achieving a premium price. Here’s…

Avid readers know that there’s nothing like curling up with a good book. The heft of its pages, the crack of the book spine the first time you open it, and the anticipation of being transported into another world. Have you ever imagined a life where you could be surrounded by books every day, delivering your love of reading to the masses? Clever founders who discovered a gap in the market and a unique value proposition have found success in the book industry—even in the shadow of massive retailers. That’s because niche online bookstores offer something their large competitors can’t: personalized customer…

Segmentation is simple: it’s the creating of groups of customers who are the same in ways that matter to your business, like everyone who bought your top-selling sweatshirt. Once you know that group, it’s easier to personalize marketing for them, like an email promoting matching sweatpants. And personalization matters—91% of customers are more likely to shop with brands that recognize them, remember them, and provide personalized offers. You can already create segments in Shopify. You can find everyone who bought a specific sweater, everyone who has filled out a Shopify Form telling you they’re interested in sweatsuits, or even every…

OpenAI is finally rolling out its voice assistant to ChatGPT Plus subscribers but it’s missing some of the features the company showcased in its original demonstration. Advanced Voice Mode (AVM) was first demonstrated in May but concerns over safety alignment and AVM’s ability to reproduce copyrighted content stalled its release. The controversy over one of the voices called “Sky” sounding a lot like Scarlett Johansson likely didn’t help either. OpenAI humorously hinted at the frustratingly long wait for AVM in its announcement of the rollout. Advanced Voice is rolling out to all Plus and Team users in the ChatGPT app…

WooCommerce is a free plug-in for WordPress. It turns WordPress sites into ecommerce stores, allowing merchants to build a website with product pages and checkout. But WooCommerce doesn’t work for everyone. If you’re looking to expand the features of your WordPress store, or move to a dedicated commerce platform like Shopify, take a look at these eight WooCommerce alternatives. 8 alternatives to WooCommerce Shopify BigCommerce Wix Adobe Commerce Shopify Buy Button Ecwid LightSpeed Easy Digital Downloads MemberPress This list is split into two categories: alternative ecommerce platforms, where you can migrate your store, and alternative WordPress plug-ins that you can use…

Taking place in Bangkok, this convention offers a unique opportunity to explore Thailand’s explosive growth in the data center market and its positioning as ASEAN’s Digital Hub. The event, which will take place on November 14, 2024, at Centara Grand, Bangkok, will feature keynotes, panel discussions, and networking opportunities focused on Thailand’s latest trends in cloud computing, data center services, and digital infrastructure. Participants will gain valuable insights into Thailand’s digital economy boom, investment opportunities, and the role of technology in transforming the country into a pivotal player in Asia’s digital landscape. Why attend the Thailand Cloud & Datacenter Convention…