Author: Dailyusastory

Every week we publish a rundown of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on holiday selling, recommerce platforms, AI-powered sales assistants, payments, search optimization, and last-mile delivery management. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants: September 5, 2024 Walmart expands Marketplace with premium products, collectibles, preowned items. Walmart is growing its Marketplace assortment by adding premium beauty and expanding its range of collectibles and pre-owned merchandise. “Resold at Walmart” is the company’s new digital destination for pre-owned items. In the Collector shop, sellers can now enable preorders…

In 2024, Facebook boasts a staggering three billion monthly active users, making it an unparalleled platform for targeted advertising.Studies show Facebook ads can generate a return on ad spend (ROAS) of up to 4x, highlighting their effectiveness in reaching the right audience.However, this power comes with a significant responsibility for user data privacy. The 2021 data breach, which affected over 530 million users, is a stark reminder of the importance of secure and ethical data handling practices.This article gives you the know-how to navigate Facebook advertising while making sure user data security comes first. We’ll delve into best practices, legal requirements, and actionable steps to ensure your campaigns are not only effective but also trustworthy.The Importance of User Data Security in Facebook AdvertisingUser data privacy in Facebook ads is essential on many…

There’s no one magic popup that’s relevant for all your visitors. That’s because not everyone needs to see the same critical information or discount offer at the same time. Unfortunately, you can’t identify the solution to each individual’s problems and present them with the solutions in a popup.Instead, what you can do is segment your visitors into groups that share similar needs and characteristics.These segments vary by industry and the types of products a store sells. However, all businesses can segment their visitors into groups based on what stage they’re at in the buying process. Think about your “customer journey”: how people…

As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule applies.

To make sure your popup notification is effective, mastering three fundamental elements is crucial. Every popup should be created with the following principles in mind:1. ContextAligning your message with the content of your webpage is important. However, you don’t want to repeat the primary message from your webpage exactly, since visitors are already acquainted with that proposition.Instead, try presenting a secondary offer.For instance, if your webpage highlights a 10% discount on a specific product category, a redundant popup stating the same offer isn’t advisable. Rather, you should leverage popups to show a “backup offer.” Consider presenting alternative product recommendations or…

When maximizing your sales potential, one of the most effective strategies is to keep your existing customers engaged through email marketing. Email marketing allows you to establish a direct line of communication with your customers, enabling you to nurture the relationship, build customer loyalty, provide valuable information, and ultimately generate more sales.Gone are the days of generic mass emails. People are more likely to respond positively to personalized messages that speak directly to their needs and preferences. Take the time to gather data about your customers, like demographic information, their purchase history, and their interests. Use this information to make your email…

Before diving into our top 10, let’s talk about what you should look for in email and SMS marketing software. With so many options on the market, understanding the features that will make the most impact on your business is crucial.Here’s what you should look for to find the best software:1. Integration with other platformsYour email and SMS marketing software should play nicely with the other tools you’re using. Look for integrations with CRMs, social media platforms, and e-commerce tools to streamline your marketing strategy.2. Automation and workflowsA great platform should allow you to automate repetitive tasks and build workflows…

Before we explore our curated list, it’s important to understand what makes a great exit-intent popup app. Here are the key features to look for when evaluating exit-intent apps:1. CustomizabilityA great exit-intent popup app should offer extensive customization options. This will allow you to tailor the design, messaging, and timing of the pop-ups to align with your brand and resonate with your target audience.Look for a user-friendly app that offers a drag-and-drop editor, customizable popup templates, and the ability to tweak every aspect of the popup to match your store’s aesthetic.2. Targeting capabilitiesEffective popups are those that reach the right…

Researchers at the Madras Institute of Technology under Anna University, Chennai, have achieved a significant milestone with their latest innovation. The Indian Patent Office has officially granted a patent for the novel airborne-based intelligent autonomous landing system designed for mini-Unmanned Aerial Vehicles (UAVs). This advanced technology is set to redefine drone capabilities by enabling precise identification and landing at various geographical locations, even in challenging terrains. According to K. Senthil Kumar, Professor and Director of the Dr. Kalam Advanced UAV Research Centre at MIT’s Department of Aerospace Engineering, this development is a game-changer for logistical operations, particularly in remote or…

Episode SummaryIn this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey is joined by John Doherty, founder of Editor Ninja, to discuss the evolution and enduring importance of content in ecommerce. Both veterans of the SEO and content marketing industries, they reflect on the constancy of high-quality content amid evolving algorithms and technologies. They emphasize that for ecommerce businesses to thrive, not just survive, content must be optimized for both search engines and users, improving site visibility and user experience. The discussion covers the essential types of content for ecommerce websites, such as business-related, educational,…