Author: Dailyusastory

TL;DR Starting August 14, 2024, Amazon is introducing a $50 fee for Prime Exclusive Discounts offered during major deal events like Prime Big Deal Days, Black Friday, Cyber Monday, and Prime Day. If you don’t make any sales during the event, the fee won’t be charged. The fee remains the same whether you apply the discount to 1 product or 100. As if sellers weren’t already struggling to keep track of an ever-growing list of fees, Amazon has introduced yet another fee type to the mix. What is this new fee, why has it been introduced, and after this fee,…

Recommerce is the practice of selling used, refurbished, or overstocked products. Recommerce (“reverse commerce”) can help a business build inventory circularity and provide a secondhand market for customers while enhancing sustainability and lowering the carbon footprint. Here is a list of recommerce platforms and marketplaces for merchants. There are marketplaces to resell used and excess goods and platforms to build and integrate resale sites, reverse logistics solutions, trade-in programs, and more. Recommerce Platforms and Marketplaces Vestiaire Collective is a secondhand platform with a mission to transform the fashion industry for a more sustainable future. Vestiarire says its marketplace hosts over…

Shoppers’ first impressions of your product detail pages (PDPs) are important — just like an online dating profile.

Ready to create your own full-screen popup? Let’s see step-by-step instructions on how to ensure it converts.1. Get the timing rightDon’t show the popup immediately. Give visitors a few seconds to engage with your content before the popup appears. Alternatively, use an exit-intent popup to capture attention just as they’re about to leave.2. Use a clear, compelling CTAYour call-to-action (CTA) should be the star of the show. Make sure it’s clear, compelling, and easy to find. Use contrasting colors to make your CTA button stand out.3. Keep it simpleDon’t overload the popup with too much text or too many images.…

Ready to create your own full-screen popup? Let’s see step-by-step instructions on how to ensure it converts.1. Get the timing rightDon’t show the popup immediately. Give visitors a few seconds to engage with your content before the popup appears. Alternatively, use an exit-intent popup to capture attention just as they’re about to leave.2. Use a clear, compelling CTAYour call-to-action (CTA) should be the star of the show. Make sure it’s clear, compelling, and easy to find. Use contrasting colors to make your CTA button stand out.3. Keep it simpleDon’t overload the popup with too much text or too many images.…

3. SEO best practicesSEO is critical for driving traffic to your category pages, and it all starts with strategic keyword placement.Keywords are the terms and phrases that potential customers type into search engines when looking for products. By using the right keywords, you can ensure that your category pages appear in relevant search results, attracting organic traffic to your ecommerce site.Before you can effectively place keywords in your content, you need to know which ones to use. This is where keyword research comes in. The goal of keyword research is to identify the terms your target audience is searching for.Tools…

Starting September 3rd, Greater Manchester in the UK will become the latest region to deploy AI cameras to automatically detect drivers using mobile phones or not wearing seatbelts.  The “Heads Up” cameras, developed by Australian company Acusensus, use machine learning algorithms to analyze images of passing vehicles. The goal is to identify driving offenses at a scale and precision not possible without AI automation.  Transport for Greater Manchester (TfGM) is confident the project will help reduce dangerous driving practices that contribute to crashes. “In Greater Manchester, we know that distractions and not wearing seatbelts are key factors in a number…

Ever see an ad and think, “Wow, that’s exactly what I need!”? That’s no accident—it’s the magic of customer research at work. For D2C brands, really getting to know your audience is the key to creating ads, copy, and landing pages that truly connect. When you understand what makes your customers tick, you can craft messages that feel personal and relevant. In this blog, we’ll dive into how you can use those customer insights to shape your ad creative, copy, and landing page strategy, making your marketing more effective and engaging.Customer Research for D2C BrandsConsumer Insights vs. Data: Understanding the Difference.For D2C…

Quizzes aren’t just fun; they’re a powerful tool for engaging your audience and guiding them toward the right purchase—especially during Black Friday when shoppers are overwhelmed with choices.By launching a quiz, you’re offering your visitors a personalized shopping experience that goes beyond the typical sales pitch. Instead of bombarding them with every deal you have, you’re helping them navigate your offers and find the products that are perfect for them.The quiz asks a few key questions—maybe about their preferences, needs, or even their holiday shopping list—and then recommends products or deals that match their answers.This kind of personalized experience doesn’t…

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