Author: Dailyusastory

Working females are central to the modern economy, says the author of “Swiftynomics.” That book, plus titles on supply chain, user experience, navigating change, transformation, and more, leads my selections of the latest reads for merchants. Swiftynomics: How Women Mastermind and Redefine Our Economy Swiftynomics by Misty L. Heggeness Heggeness, a professor of public affairs and economics, uses the groundbreaking stories of Taylor Swift, Beyoncé, and Dolly Parton to examine the complex everyday lives of working women and their central role in today’s economy. The Transformation Economy: Guiding Customers to Achieve Their Aspirations Transformation Economy by B. Joseph Pine II…

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Google Search Console’s “Insights” section no longer shows click trends for individual keywords. It now displays trends for keyword groups, once available only to high-traffic sites. Selecting any group of keywords takes you to the Performance section with the regex filter activated to show details. Many marketers believe the future of organic search monitoring is keyword groups. Consumers’ queries are becoming longer and more diverse as they interact with genAI platforms such as ChatGPT and Google AI Mode. Hence tracking individual words is becoming ineffective. Here’s how to benefit from Search Console’s query grouping feature. Search Console’s “Insights” section now…

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I talk a lot on the podcast about business, growth, and solving problems, but at some point it’s worth stepping back to ask why we’re doing any of this in the first place. This recap is about Beardbrand (my company) and our 2025 performance: What worked, what didn’t, what was painful, and what made it all worth it. It’s also a reminder to take stock of your own priorities — how you’re allocating your time, energy, and attention — and whether they align with the life you’re trying to build. The Good Longtime listeners know that 2023 and 2024 were…

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This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, marketplaces, crowdfunding, creator partnerships, rush pickups, analytics, and fraud prevention. Got an ecommerce product release? Email updates@practicalecommerce.com. New Tools for Merchants Shopify introduces Agentic Storefronts. Shopify has released Agentic Storefronts to help brands get discovered on platforms such as ChatGPT, Perplexity, and Microsoft Copilot. Merchants can (i) define their schema and then group products by standard attributes and metafields so agents accurately present their products in searches and (ii) track policies, FAQs, and brand voice via the Knowledge Base App. Shopify Agentic Storefronts Klarna…

Artificial intelligence has seemingly raised the barriers to ecommerce success. The industry has long been a David-and-Goliath tale. In theory, anyone with a product and an internet connection could compete with retail giants. AI arguably reinforces this underdog story. The tools are certainly accessible. Generative AI has dramatically lowered the cost of producing content such as product descriptions, articles, images, and videos. AI seemingly makes small businesses more competitive. Generative AI makes creating content fast and easy. For example, Nano Banana Pro generated this image. AI Divide But what if AI is creating a divide? AI is universally available, but…

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The idea of selling used or overstock goods is not new. Secondhand and thrift shopping is as old as commerce itself. What has changed is resale volume and the operational challenges that have emerged. Shops that want to sell used, refurbished, and overstock items should establish repeatable systems for handling sourcing, intake, authentication, grading, and pricing. Repeatable Recommerce Sourcing The initial challenge is consistently finding desirable goods. The aim is predictable systems for procuring products that turn over quickly and profitably. Returns as inventory. Don’t overlook returned items. They are a reliable source of secondhand stock. Customer trade-ins. Buy-back programs…