Author: Dailyusastory

For most Shopify merchants, switching primary domain addresses is easy and automated. A store might have any number of reasons for changing its internet address, but it’s often a rebrand reflecting new products or focus. An example is an Idaho-based manufacturer. The direct-to-consumer company originally made fishing rod lockers, and its domain name included “locker.” But the company pivoted to produce primarily high-end trailers for fishing kayaks. Shoppers were confused when visiting a “locker” site only to find a trailer, so the rebrand made sense. SnakeRiverLocker.com rebranded to SnakeRiverManufacturing.us. Switching Shopify Domains Let’s walk through the process of switching a…

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Our weekly digest highlights the latest innovations for online retailers. This installment covers developments from Perplexity, Shopify, Amazon, Commercetools, UPS, Veho, Pipe17, Chord Commerce, Contentful, Ordoro, and BlueSwitch. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants Perplexity partners with Firmly’s agentic shopping. Perplexity, an AI answer engine, announced it will integrate Firmly.ai’s agentic ecommerce technology to scale access to Perplexity’s native shopping experience. By integrating Firmly.ai’s Agentic Commerce platform, Perplexity says it will empower more users to complete their entire shopping journey, from product discovery to secure transaction, without leaving the platform. Merchants can tap into this…

Understanding keyword trends is key for organic and paid search performance. Search terms rise and fall in popularity. The movements impact decisions such as naming products, launching marketing campaigns, and developing content. Here are four tools to identify year-over-year keyword trends. SEOmonitor SEOmonitor is a rank tracking platform that pulls search volume from Google Ad’s Keyword Planner. The YoY search trends (expressed as a positive or negative percentage) compare the keyword volumes from the last month to the same month of the previous year. If the volume exceeds +200%, the trend appears as a multiplier. Pricing starts at €99 ($107)…

Ryan Rouse has a formula for scaling physical retail sales. First penetrate niche markets, he says, then leverage that success into mainstream chains. He does that with MALK Organics, an Austin, Texas-based plant milk provider. Ryan is MALK’s president, having launched and exited a meal-delivery business and served in executive roles of other consumer brands. Our recent conversation focused on retail tactics — packaging, pricing, marketing, and more. The entire audio is embedded below. The transcript is edited for clarity and length. Eric Bandholz: Give us a rundown of what you do. Ryan Rouse: I’m the president of MALK Organics,…

In 2025, ChatGPT will have the upper hand as a conversational AI. It has both creativity, like a human, and intelligence, like a machine. From narration to code generation, it has advanced capabilities. Currently, it has become an indispensable AI tool in many sectors like coding, media, etc. The real uniqueness of ChatGPT lies in its unlocking potential. Out of all the AI tools, it has evolved better through its Human-like AI interaction. It can deliver results that are relevant and accurate.  ChatGPT and its users are more like a collaboration team. ChatGPT multiple prompt templates play a major role…

On a Monday morning, at breakfast, two salesmen are having a conversation over coffee. Productivity, growth, and customer experience are the primary topics that find their way toward AI in sales. However, after a few statements after each sip, they circle back again on those primary topics, but why? To look at the big picture, as there is a shift in technological development, there is a shift in sales too. The market has become complex, convenience has become a major factor affecting sales, and the importance of tools has grown essential. Recently, it was discovered that only 37% of sales…

Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster Tools and Search Console, and, voilà, Microsoft Copilot, Google Gemini, and even ChatGPT access and reference the content. But Clint Butler reminds us it’s not that simple. He says the problem is knowing which platform to optimize, as the tactics differ. And rarely do those platforms mention the source, much less link to it. Google, incredibly, uses one source to power AI Overviews but links to others in the citations. Clint is a decorated, 20-year military veteran who now runs Digtalteer, a prominent…

This “Ecommerce Conversations” episode continues my masterclass series on entrepreneurship. Last week I addressed tactics to increase ecommerce profits amid a slump for many businesses. This week I focus on branding. Most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company’s mission and purpose. My full audio narration is embedded below. The transcript is edited for clarity and length. Mission A founder’s outlook drives the brand. What does she or he want to achieve? For me, it’s freedom — creating my own path. If unsure,…

Global AI-enabled ad spend is projected to reach an impressive $370 billion USD. It indicates how the marketing landscape is experiencing a shift from AI involvement. Impressive numbers regarding AI investments are being recorded and the revolution isn’t just for tech giants anymore. AI is now accessible for agencies of all sizes since ChatGPT was introduced.  There is one more thing: Democratize AI is leveling the playing field, allowing smaller marketing firms to harness sophisticated capabilities once reserved for enterprises with massive budgets and technical teams. Now what is democratized AI? why we are discussing it, and how marketing agencies…