Author: Dailyusastory

These were just a few examples designed to inspire your lead generation campaign, and while they are effective lead gen campaigns, remember that there are numerous other strategies out there.Whether you’re looking to engage website visitors with a fun quiz, entice them with a mystery discount, or build trust through a webinar, there’s a tactic here that can generate leads for your business.Remember, the key to an effective lead generation strategy is to offer value in exchange for information. By doing so, you can build a list of engaged prospects who are genuinely interested in what you have to offer.Try…

Beyond Compliance: The benefits of accessibility for your Magento websiteEnsuring accessibility for your Adobe Commerce (Magento) website isn’t just about meeting legal requirements—it’s about unleashing a myriad of business benefits that can propel your brand forward and fuel its growth.Avoid Accessibility LawsuitsBy proactively ensuring your website is accessible, you not only uphold ethical standards but also shield your business from potential legal troubles. A staggering 73% of accessibility lawsuits target businesses with annual revenues under $25 million. Compliance isn’t just a box to tick; it’s a vital safeguard for businesses of all sizes.Enhanced Brand Perception and Commitment to InclusivityDemonstrating unwavering…

Did you know that by 2025, Google is predicted to make up nearly 25% of the entire digital advertising market? If you want to ensure your brand advertising stands out, then you want to make sure you’re deftly utilizing Google Ad’s key features, for example, advanced keyword match types.   Google Ads offers a range of keyword match types that determine how closely a keyword needs to match a user’s search query for your ad to be eligible to appear.  While negative keywords and exact match types are generally well-known, advanced match types such as phrase match and broad match…

Increasing productivity is critical for businesses to stay competitive. Automation can streamline processes, lower human error, and free up staff for strategic projects. Already, generative AI is a differentiator. Bain & Company’s June 2024 “Automation Scorecard” reported the findings from the firm’s survey of 893 global executives on using gen AI to save costs and drive productivity. The report segregated responses into two categories: “leaders” plan to invest nearly four times more in generative AI than “laggards.” Artificial intelligence and machine learning can spot patterns and trends humans might overlook, enabling quicker and more informed decision-making. According to PwC’s January…

Estimated read time: 2 minutes, 33 seconds U.S. District Judge James Donato has warned Google that major changes will be imposed upon its Android app store after a jury determined the Play Store is operating as an illegal monopoly. The Associated Press reports that Judge Donato suggested he may require Google to allow alternative app stores on Android devices, a move aimed at reducing Google’s dominance over app distribution and billing on its platform. This monopoly with “nearly exclusive control” generates billions annually for Google, but the court’s decision could disrupt this, with Google estimating potential costs of up to…

Social By Tinuiti Team Aug 20 2024 TikTok has exploded in popularity, doubling its user base since 2020, and expecting to surpass 900 million users globally by 2024. In the US alone, its user base grew by over 1,200% from 2019 to 2023. To leverage this growth, TikTok launched the TikTok Shop, aiming to revolutionize the ecommerce experience on the app. And with recent updates to their fulfillment network and seller fees, TikTok Shop is poised to become a marketplace that will rival Facebook, Amazon, and Etsy. In this post, we’ll explain what TikTok Shop is, and how it works,…

I’ve addressed AI-driven tools that convert text into images, video, and audio. But equally handy are tools that do the opposite: generate text from images. The benefits include: Accessibility for visually impaired users, Enhanced search engine optimization by adding alt text, Time-saving social media captions, Translated languages for text within images, Editable text from screenshots and scanned documents. Here are my seven go-to image-to-text tools. Accessibility and SEO Hugging Face’s Image-to-Text. AI’s understanding of images is helpful but new and imperfect. Image-to-Text from Hugging Face provides short, AI-powered descriptions of an image. Upload an image, and the tool will describe…

An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are low-key vibing quite as hard as Duolingo’s adored, sassy-meets-snarky mascot, Duo the Owl.

Do you remember the days when you had to use coupon codes that came on small cards to get a discount on a purchase? Those days are long gone. The growing popularity of smartphones has encouraged customers to look for special offers, discounted deals, and exciting rewards on the retailer’s website. Everything—from gathering information about a specific brand to applying a coupon code to making a purchase—is done on a mobile device, which is convenient for customers.  But how can retailers tap into the potential of M-commerce? What changes can help grow your customer base or increase retention? There are…

This installment of our weekly rundown includes new merchant tools for AI-powered search, shipping, fraud prevention, payments, rewards, B2B and D2C services, and group messaging. Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants: August 20, 2024 Pivotree announces strategic partnership with Shopify. Pivotree, an ecommerce developer and consultancy, has announced a partnership with Shopify to assist in migrating enterprise customers to the Shopify platform. Combining Pivotree’s expertise in architecting advanced digital solutions with Shopify’s enterprise commerce platform, the collaboration will deliver scalable solutions to both B2B and D2C markets. Pivotree ShipEngine for Platforms launches in the U.K.…