Author: Dailyusastory

Episode SummaryIn this episode of the 7 Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey interviews Gentry Jensen, the owner of Cordova Outdoors, an ecommerce brand specializing in coolers and outdoor gear. The discussion revolves around the process of purchasing an ecommerce brand, focusing on key considerations and steps involved. Jensen shares his journey from a Navy SEAL to acquiring Cordova Outdoors during the COVID-19 pandemic, detailing his approach to evaluating the brand, assessing financial health, and conducting due diligence.Key TakeawaysBarriers to Entry and Infrastructure: When considering buying an ecommerce brand, assess existing barriers to entry such as proprietary manufacturing…

The hype surrounding artificial intelligence is everywhere, from get-rich-quick schemes to fears of sentient robots replacing humans. A quick Amazon search retrieves more than a thousand “books on ChatGPT.” At least three on the first results page include the word “millionaire” in the title. Others are entirely AI-written with bogus claims of legitimate authorship. Yet AI offers much promise to merchants — content tools, productivity, search engine optimization, you name it. AI Snake Oil A new book, “AI Snake Oil: What AI Can Do, What It Can’t, and How to Tell the Difference,” coming September 24 from Princeton University Press,…

Ever taken a guided historical tour? 

A team of researchers at the University of Virginia School of Engineering and Applied Science has developed an innovative biomimetic vision system inspired by the unique visual capabilities of praying mantis eyes. This innovation aims to enhance the performance of various technologies, including self-driving cars, UAVs, and robotic assembly lines while addressing a significant challenge in AI-driven systems: the inability to accurately perceive static or slow-moving objects in 3D space. For example, self-driving cars currently rely on visual systems that, much like the compound eyes of most insects, excel at motion tracking and offer a wide field of view but…

Global growth will remain stable at 3.2% in 2024 and 3.3% in 2025 according to the International Monetary Fund’s July 2024 “World Economic Outlook” report, subtitled “The Global Economy in a Sticky Spot.” The IMF updates its economic outlook twice yearly using a “bottom-up” approach, starting with individual countries and then aggregating into overall global projections. Per the IMF, growth in the United States will fall from 2.6% in 2024 to 1.9% in 2025, reflecting a slower-than-expected start to the year. The euro region will pick up from 0.5% in 2023 to 0.9% in 2024 and rise to 1.5% in…

As a business owner, any opportunity to cut costs and gain online exposure is a golden ticket to growth in an already saturated market.Cost can be a significant deterrent for all businesses, from small shops just getting started to veteran sellers who have been in the game for years. The trick is to find creative ways to launch campaigns that convert without costing a pretty penny.In this post, we’ll share the secrets to maximizing ROI while minimizing costs, allowing brands (at any stage) to grow their business, attract new customers, and compete in new markets. Let’s jump in!What Is ROI?Return on investment, or ROI, is a measurement used to determine how profitable an investment has been for a business when compared to the investment’s cost.ROI is important for businesses because it’s a simple way to determine the profitability of certain investments and provides accurate insight to make…

Software can address various elements of customer experience (CX) in retail, improving efficiency, personalization, and overall satisfaction. Here are key elements that software can solve: 1. Personalization: Recommendation Engines: Use algorithms to suggest products based on customer behavior, preferences, and past purchases. Targeted Marketing: Automate personalized email campaigns, push notifications, and ads based on customer segments. Tools for Retail Personalization. We definitely recommend Vibetrace here. It has a powerful Recommendation engine and onsite personalization. 2. Omni-Channel Experience: Unified Commerce Platforms: Provide a seamless shopping experience across online, mobile, and in-store channels by integrating inventory, customer data, and payment systems. Here…

Estimated read time: 4 minutes, 0 seconds Apple has revised its App Store rules to be better compliant with the European Union’s Digital Markets Act (DMA), but the fees associated with Apple’s revisions are still considerably high according to an article from The Verge.  After Apple was charged in June by EU antitrust regulators for not complying with the DMA, Apple released updates to their StoreLink External Purchase Link Entitlement on August 8, 2024.  The highlights are outlined in six bullet points on Apple’s News and Updates page, with readers invited to click through to a more detailed guide to…

As the warm rays of summer usher in a season of travel, relaxation, and outdoor activities, they also present a golden opportunity for small businesses to amplify their social media marketing efforts. For advanced-level marketers, the challenge lies in harnessing the seasonal vibes while implementing sophisticated strategies that drive engagement and conversions.  Here’s an in-depth guide tailored to experienced marketers aiming for social media marketing success this summer: 1. Refine Your Seasonal Content Strategy Summer provides a rich tapestry of themes and events to weave into your content strategy. Advanced marketers should leverage this by creating a detailed seasonal content…

Ever notice how some products always seem to be at the top of your search results?The secret often lies in how well the product feed is optimized. A product feed is a comprehensive file that holds all the vital information about your products, including titles, descriptions, images, and prices. This data is used by search engines and shopping platforms to accurately showcase your items to potential customers. If your feed isn’t set up just right, your products might not be getting the attention they deserve.If you’re looking to boost your products’ visibility without paying for ads, tweaking your product feed…