Author: Dailyusastory

Personalization at scale seems contradictory, like having a party with several million friends. Yet at its best, ecommerce personalization drives conversions anonymously. How can merchants balance customer personalization and privacy? I asked that question to payment and security pros. Personalizing ecommerce shopping drives sales. Maintaining privacy is the challenge. Balancing Act Robin Anderson, vice president of acquiring products at Tribe Payments, an open banking facilitator, has seen ecommerce personalization evolve from simple tracking and recommendation systems to sophisticated, artificial-intelligence-driven experiences. He believes all commerce channels, from online to in-person, will become more personalized. “Hyper-personalization is on trend in payments and…

People are becoming more aware of the different forms of digital payments and have shown interest in learning about multiple payment methods, their uses, and their benefits. The Buy Now, Pay Later scheme and cryptocurrency, for example, have become mainstream in the United States. There’s no denying that the shift towards the digital world has brought a massive change in people’s lives. From healthcare to banking, nearly every industry has witnessed a transformation in the way they operate. The payment industry, in particular, has been revolutionized. With dozens of payment options available today, customers are spoiled for choice. We barely…

With Prime Day 2024 now behind us, Amazon sellers are already looking ahead to the busiest time of the year—Q4. As we approach the holiday season, big sale events like Black Friday, Cyber Monday, and Christmas are just around the corner, bringing a surge in seasonal demand for a wide range of products. This increase in consumer activity presents a unique opportunity for sellers to maximize their sales, but it also comes with challenges, such as managing inventory, customer service, and logistics. In this blog, we’ll explore top strategies for effectively handling this seasonal demand, ensuring you’re well-prepared to meet…

For ecommerce brands to succeed, effective ecommerce marketing spend is a must.

Estimated read time: 10 minutes, 29 seconds Throughout the year, sales and subscription management teams juggle hundreds or thousands of subscription upgrades, add-ons, and renewals across customer accounts. However, existing solutions for generating pricing estimates for subscription changes, securing internal approvals, and providing customers with formal documentation are overwhelmingly manual, cumbersome, and error-prone. And with businesses tightening their belts, one misunderstanding or misstep during the upgrade or renewal process can mean the difference between a multiple-year contract and unexpected customer churn. What if every customer renewal—from estimate to invoice—was predictable and seamless for everyone involved? That’s the vision behind FastSpring’s…

Streaming TV advertising has transformed from the catchy jingles of the ‘60s to the integrated, data-driven campaigns we see today. Despite the rise of digital media, TV continues to be a cornerstone in capturing audience attention and driving sales.  Let’s take a look at the benefits and limitations of TV advertising in today’s world, along with best practices and key examples that showcase how brands can make the most of television advertising. What is Television Advertising? Television advertising allows marketers to promote their offerings through audiovisual commercials. In the past, this meant reaching large audiences through mass broadcasts that reached…

Estimated read time: 5 minutes, 17 seconds In today’s fast-paced digital landscape, AI search has become an invaluable tool for finding information quickly and efficiently. At FastSpring, we aim to continually enhance our AI search capabilities, ensuring you receive accurate and relevant answers. Here, we’ll explore how to make the most of FastSpring’s Owlbot search, why your feedback is so important, and best practices for crafting effective search prompts. The Benefits of FastSpring’s Owlbot Search Owlbot search provides numerous benefits: Speed: Instant responses to your queries save you time. Accuracy: AI algorithms sift through vast amounts of data to find…

HTML headings such as H2 and H3 are powerful ranking signals to search engines. Their importance is increasing because Google’s featured snippet algorithm looks for sections of a page to answer a query. Headings help Google better understand the content. Thus analyzing competitors’ HTML headings and optimizing your own can improve rankings. Here are three tools to help. Devaka Tools Devaka Tools SEO bookmarklet. Devaka Tools offers a quick (and free) way to identify and extract on-page headings via a bookmarklet, which the site explains: Bookmarklets are small JavaScript programs that can be stored as bookmarks in a web browser.…

Streaming By Emily Sullivan Aug 12 2024 In recent years, Connected TV (CTV) has revolutionized the way audiences consume television content. CTV has emerged as a powerful alternative to traditional linear TV offerings, giving viewers the flexibility to stream content through various internet-connected devices.  This shift has not only transformed consumer behavior but has also opened up new opportunities for advertisers to reach their target audiences in more personalized and engaging ways. In fact, U.S. brands are expected to spend over $28 billion on CTV in 2024.  In this post, we’ll dive into the diverse landscape of CTV platforms, including…

A survey from Databox reveals that nearly 40% of eCommerce stores consider search engine optimization (SEO) as the best investment in terms of results. To perform these optimizations, eCommerce businesses need to perform SEO audits. An SEO audit is a health checkup for your eCommerce store that reveals issues, misconfigurations, and areas of improvement that are affecting organic visibility. eCommerce teams can quickly spot technical problems, unoptimized pages, and missing data with SEO audits. This helps streamline the site maintenance process as webmasters won’t have to scratch their heads by much to discover opportunities for site enhancements. There are many…