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Estimated read time: 21 minutes, 28 seconds Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel, Sr. Product Marketing Manager at FastSpring, to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly thematic product launches to: Give the best best attention to all product releases. Tell an overarching…
As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in the way of you and your Christmas profits — back-to-school.
In the bustling world of ecommerce, standing out from the competition is a constant challenge. For merchants with large product catalogs or those in highly competitive industries, a well-thought-out SEO strategy can make all the difference. One of the most effective yet often overlooked components of this strategy is URL customization.In this blog post, we’ll explore how customizing your URL structure can help your search engine visibility, enhance user experience, and, ultimately, drive more traffic to your online store.Why SEO Matters for Business OwnersIf you’re an ecommerce entrepreneur, you’ve likely heard about the importance of SEO. But why does it matter so much?Simply put, SEO is the process of optimizing your website to rank higher on search engine results pages (SERPs). Higher rankings mean more visibility, which can…
In today’s digital world, Indian sellers should expand their customer base, but how can they do it? Here, Amazon helps Indian sellers reach potential customers beyond the Indian e-commerce market. Amazon, a powerful e-commerce platform, enhances sales and brand visibility through its Amazon Global Selling platform. Let’s tell you how to sell products on Amazon globally to reach millions of customers and increase their presence in international markets. Expanding businesses not only boosts sales but also allows Indian sellers on Amazon to undertake strategic steps for successful entry and growth into global markets. You have to enroll in the…
In today’s digital world, sellers want to establish an online presence to expand their customer base. Amazon India helps sellers reach potential customers. Amazon India’s powerful e-commerce platform for experienced and new business owners enhances sales and brand visibility. This guide provides comprehensive information on how to sell products on Amazon India, Amazon seller fees in India, etc. Top Reasons to Sell on Amazon India Selling on Amazon India offers numerous benefits to businesses, including vast market reach, seller support programs, supportive infrastructure, and success opportunities for both large and small businesses. Large Customer Base: India has 936.16 million internet…
As artificial intelligence (AI) systems become increasingly complex, understanding their inner workings is crucial for safety, fairness, and transparency. Researchers at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) have introduced an innovative solution called “MAIA” (Multimodal Automated Interpretability Agent), a system that automates the interpretability of neural networks. MAIA is designed to tackle the challenge of understanding large and intricate AI models. It automates the process of interpreting computer vision models, which evaluate different properties of images. MAIA leverages a vision-language model backbone combined with a library of interpretability tools, allowing it to conduct experiments on other AI systems.…
Episode SummaryIn this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey hosts Adena Merabi from Okendo to discuss how customer reviews, quizzes, and loyalty programs can significantly increase website conversions and drive revenue growth. Adina highlights Okendo’s journey, her role, and the platform’s offerings, which include tools for reviews, quizzes, referrals, loyalty, and surveys. They delve into the importance of leveraging robust customer reviews and visual user-generated content (UGC) to enhance purchasing decisions, the benefits of quizzes for personalized product recommendations, and effective loyalty programs to foster customer engagement and retention. Adina provides actionable insights on…
According to Crunchbase, global venture capital funding rose in the second quarter of 2024, hitting a five-quarter high of $79 billion. – VC funding has been concentrated in the U.S., China, and the U.K. for the past few years, according to Dealroom, a Netherlands-based data platform for startup intelligence. – In addition, the global Enterprise Software and Health industries have received the most VC funding in 2024. – Beyond industries, Dealroom also tracks VC funding by “segment.” Thus far in 2024, generative AI and related applications have topped the list of 2024 VC funding recipients. Source link [ad_3] [ad_4]
Paid Media Updates By Tinuiti Innovation & Growth Team Aug 07 2024 Key Highlights: Key Highlights: TV & Audio: Podcast continues to see rapid growth, though it is fueled by a small handful of shows. Paid Social: Meta continues to double down in AI advancement after another successful earnings call, X files an antitrust lawsuit against GARM and advertisers, and Snap’s subscription program continues to grow. Search: Google remains dominant player in Search landscape despite advancements from nascent AI-powered search competitors, including the new SearchGPT prototype and Perplexity’s new ad-supported Publisher Program Ad Economy: Google is a monopoly & Apple…
Beyond Compliance: The benefits of accessibility for your Magento websiteEnsuring accessibility for your Adobe Commerce (Magento) website isn’t just about meeting legal requirements—it’s about unleashing a myriad of business benefits that can propel your brand forward and fuel its growth.Avoid Accessibility LawsuitsBy proactively ensuring your website is accessible, you not only uphold ethical standards but also shield your business from potential legal troubles. A staggering 73% of accessibility lawsuits target businesses with annual revenues under $25 million. Compliance isn’t just a box to tick; it’s a vital safeguard for businesses of all sizes.Enhanced Brand Perception and Commitment to InclusivityDemonstrating unwavering…
