Author: Dailyusastory

Have you ever wondered who your most valuable customers are? Or wanted to better understand what sways them to make a purchase when interacting with your Shopify site? Luckily, today’s online retailers can gain unparalleled insights into what makes their customers tick.  And one of the most popular eCommerce analysis tools for doing this is Google Analytics for Shopify. Google Analytics: More Than Just a Monitoring Tool  Many marketers think of Google Analytics as a tool for monitoring site performance.  Granted, it’s great for tracking website visitors, gathering demographic data, and seeing which landing pages are viewed most. But it…

Starting from a Linkedin Post by Nicolas Moulin, here’s our detailed information on how to create those amazing 5 segments. Original post can be found here. Customer segmentation is one of the most effective ways for increasing results from your marketing efforts. New Sign-ups Non-Buyers These users will be receiving the Welcome flow, but that’s also a great segment to communicate with through educational content, products, as long as the campaigns content don’t overlap the welcome flow content. The objective is obviously to trigger the first order. Recent subscribers who are not yet customers Last X days First-Time Buyers This…

Syndicating content to other platforms can generate more views and increase a brand’s visibility. Popular syndication platforms include Medium, Substack, and LinkedIn. Many established media outlets allow the placement of quality and relevant content on their websites. Publishers who syndicate content have two ways to point it to their sites as the source: A link to their original article. This is a weak signal to Google (plus, the links are typically nofollow) but can direct some traffic from the syndicated content back to your site. A rel= “canonical” link element pointing to the source is a stronger signal and may…

Argentinian President Javier Milei has created a new security unit that will employ machine learning and AI tools to predict crime. The far-right leader has made sweeping changes to the country’s economic strategy and intends to replace government workers and organizations with AI systems. Last week Milei turned his enthusiasm for AI to the country’s security services. Milei created the “Artificial Intelligence Applied to Security Unit” (UIAAS) which will use AI to cyber-patrol social media and the internet to “detect potential threats, identify movements of criminal groups or anticipate disturbances.” The resolution, signed into law by Minister of Security Patricia…

Content marketers need new ideas every month for articles, videos, and podcasts that will keep their websites and social media profiles busy and engaged. Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. Content marketing drives many business objectives, from search engine optimization to social media marketing to brand building. But ideas fuel this kind of marketing, and they can be challenging to come up with. What follows are five content marketing ideas for September 2024. National Tailgating Day National Tailgating Day is celebrated on the first Saturday in September, which in…

Generative AI’s meteoric rise has seen NVIDIA briefly surpass Microsoft as the world’s most valuable company – its value more than trebling in a year.  However, as the old adage goes, heavy is the head that wears the crown.  NVIDIA now finds itself facing a trifecta of challenges that could threaten to disrupt its stability at the top of the semiconductor food chain. First, we have two separate antitrust probes initiated by the U.S. Department of Justice (DOJ).  The first investigation centers on NVIDIA’s $700 million acquisition of Run:ai, an Israeli startup that specializes in GPU management software.  While specific…

Google has decided to remove its “Dear Sydney” advert for Gemini from NBC’s coverage of the 2024 Paris Olympics.  The ad aimed to market Google’s generative AI tools but instead created a heated debate about whether such AI uses are encouragable or, indeed, accepted by society at all.  The controversial “Dear Sydney” ad featured a father using Google’s Gemini AI to help his young daughter write a letter to her idol, Olympic track star Sydney McLaughlin-Levrone.  In the commercial, the father says, “I’m pretty good with words, but this has to be just right,” before turning to the AI for…

Estimated read time: 4 minutes, 13 seconds Once a customer has landed on your website from any marketing funnel, how can you maximize the chances for them to convert? A good ecommerce website should be structured in a way that successfully communicates product features, value proposition, and market placement while eliminating distractions in order to reduce the time for the visitor to make up their mind. The goal is to reduce friction in order to make it easy — or easier — to purchase. There are a few simple ways to help make this happen. 6 Tips to Increase Conversion…

I host “Ecommerce Conversations” while running Beardbrand, my direct-to-consumer provider of men’s grooming supplies. Periodically I’ll divert an episode to share the details of my business in the hope it helps others. I’ve done that three times in the last year, a challenging period for many ecommerce companies, including mine. I’ve addressed our initial sales decline, plans for recovery, and, most recently, a year-end recap. In this episode, I’ll discuss our recent changes at Beardbrand to persevere for better times. The full audio of my dialog is embedded below. The transcript is edited for clarity and length. Logistics Since my…

Welcome to this week’s roundup of freshly baked AI news. This week OpenAI teased new products as it burns through cash. Meta dished out more state-of-the-art AI freebies. And funny business in US politics could kill AI. Let’s dig in. Searching for cash OpenAI announced “SearchGPT”, its latest bid to stay at the front of the Big Tech pack and a direct assault on Google’s search monopoly. The prototype search function promises a more natural search experience. With websites increasingly shutting the gates on OpenAI’s web crawler you’ve got to wonder how much SearchGPT will be missing. Something else that’s…